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Helping Your Business
Deliver
Everyday Banking at
Everyone’s Fingertips
Overview
About the market and Plastyc
What Plastyc can deliver
Business Model
Drafting a Marketing Plan & Deployment Forecast
2 (c) Copyright Plastyc Inc., 2012
1 Person in 3
is Underserved & Overcharged by Banks
100M1 US consumers pay too much and receive too little for basic banking services
• The era of free checking is over
• Handling cash &checks without a DDA is very time consuming and expensive
• The pain of under-banking is ignored by banks and perpetuated by alternative
financial service providers and retailers of prepaid cards
$B100’s of gross dollar volumes and $B in service fees
• $9B2 spent in 2010 in fees for Money Orders, Payroll Cards, GPR Prepaid,
Check Cashing, Walk-in Bill Pay, Remittances, Checking & Savings
• $100B3 loaded in 2010 on prepaid cards; will grow to >$400B in 2017
(c) Copyright Plastyc Inc., 2012 3
1: 60M under-banked +12M age 18-20 with no
access to credit cards + 25M “angry-banked”
FDIC, US Census Bureau 2 CFSI, 2011 3 MasterCard, 2011
Plastyc’s Mission
Provide the power of a bank account via any browser or mobile device
to anyone, irrespective of:
• Income
• Age
• Bankability
… through a fast-iterating platform
• Cloud-based for scale
• Multi-OS for reach
• Highly customizable
Deliver Everyday Banking at Everyone’s Fingertips
(c) Copyright Plastyc Inc., 2012 4
Basic
Prepaid Cards
Deeper Value to Consumers
• Direct deposit
• Pay bills by direct debit Get paid faster
& pay some bills
• Automated savings purse
• Purse for bill-payments1
• Customizable alerts Be more responsible
• Cash-back rewards
• Discounts on prescription drugs
• Online rewards mall Stretch money further
• Pay rent with paper checks
• Top-up of mobile phone minutes
• Mobile Check Cashing2
Save time & pay critical bills
5
P
l
a
s
t
y
c
1: Available H2 2013 2: Available H1 2013 (c) Copyright Plastyc Inc., 2012
Addressing Key Pain-Points
(c) Copyright Plastyc Inc., 2012 6
Write checks to your
landlord1 Avoid trips to
the check casher2
Build a safety net
automatically
Save on everything
Get rid of tedious calling
cards
1: Even if on Chex blacklist 2: Available H1 2013
Also on the roadmap:
- Build up FICO score
Plastyc at a Glance
Best-in-market LTV: 2 year life time, >80% of $ from direct deposits
Fast innovation: company principals have created consumer products &
services sold in the billions
Cost leadership: branchless operations & minimal overhead
Foster most favorable consumer behavior: sticky services at lowest fees
Direct to Consumer
UPside and iBankUP brands, sold online
White-labeled & Platform Services
Powering the US’s largest (3M/year)
prepaid card deployment
7
Direct to Consumer
Platform Services
We know consumer
interactions AND
banking technology
Partner of Choice
8 (c) Copyright Plastyc Inc., 2012
Market’s best features/price ratio
• $4.95/month entry price (occasional users)
• $0.99/month when loading >$500
• $0 when Premium member
Leading the pack for trust-ability
• First to implement CFSI’s prepaid fee box
• First “Compass Principles” Champion
• Joint study with CFPB on e-disclosure
Industry Validation
• Visa’s top innovating partner
• Investment from CFSI’s VC arm
• 2-year winner of Paybefore magazine awards
Plastyc’s Current Audience…
Under-banked… but well connected
98% of our customers have a cell phone
55% have an Android phone
25% have an iPhone
9 (c) Copyright Plastyc Inc., 2012
Source: QuantCast UPsideCard.com
They’ll receive a financial service, not just a prepaid card
Why Will Your Audience Love It?
100% mobile access from any mobile
Write paper checks on demand
Deposit checks from phone1
Direct airtime refills of cellphones
Cash-back rewards
Companion cards
Remote cash loads
Receive funds via e-invoicing
Rainy Day Reserve with SaveUp rewards
Discount drug card for 60,000 pharmacies
Direct interface to Budgeting Tools (Mint, Strands…)
10 (c) Copyright Plastyc Inc., 2012
1: Available Q1 2013
Set up sub-programs
& BINs
Manage network
approvals for marketing materials
Build & operate multi-channel
Consumer Interfaces for sign up and
account access
Configure Loyalty Engine
Set up secure monitoring &
reporting interfaces
Deliver real-time reports &
analytics for each acquisition
channel
360° White Label Capabilities
11 (c) Copyright Plastyc Inc., 2012
Building a prepaid-based service for your business
Service Architecture
(c) Copyright Plastyc Inc., 2012 12
(Visa & EFT Processing)
Accounts Opening Accounts Access
& Mgmt.
Loyalty
Services
Direct Bill
Pay Savings
Account
Funding
Viral Marketing
Portfolio
Monitoring
Plastyc…
Manages approval for & handles card artwork production &
consumer interfaces
Operates account opening, account management, transaction processing,
customer support
Delivers real-time reports & analytics
Manages approval of client by the Bank
What Plastyc Can Provide
1. Prepaid Card sub-program with chosen fees & limits
2. Website at dedicated URL:
for online and mobile access to card accounts, and also for enrollment if not
embedded in your existing website(s)
3. Enrollment API integration for enrollment forms embedded inside
your site(s)
4. Re-branded version of the smartphone apps for Android & iPhone
5. 1-8XX number with dedicated IVR call flow
6. Live Agents and Email Support Teams dedicated to the card
7. Loyalty Engine programmed to support your own rewards
8. Card carriers and T&Cs with custom text & graphics
9. Control Panel for real-time monitoring, reporting & analytics
13 (c) Copyright Plastyc Inc., 2012
Business Model
Merchants
Interchange
BIN sponsoring fee Visa association fees
Consumers
Monthly fee ATM fee
Check fee Support fee
Tx Processing fees ATM negative interchange
Check issuance costs Live Agents costs
Risk Management costs
14 (c) Copyright Plastyc Inc., 2012
Operating
Revenues
Operating
Expenses
Acquisition
Expenses
Identity Verification
Plastic printing
Shipping
Marketing &
Advertising
Your
business
pays for:
Your
business
receives a
share of:
Plastyc keeps consumer fees & part of the interchange,
and pays for all issuance & operating expenses
Drafting a Marketing Plan
Define product message
Refine customer motivators: financial discipline, convenience…
Decide product features & pricing
Identify easy & efficient channels
Online? existing website(s)
Retail? Branches Evaluate channel efficiency:
Cost Per Acquisition, activation ratio, load ratio
Identify initial consumer audience
Cash-based customers? Others?
15 (c) Copyright Plastyc Inc., 2012
4000 GOOD THRU 03/14
DEBIT
CARDHOLDER NAME
4000 1234 5678 9010
Your Logo
Here
Drafting a Deployment Forecast
Modeling Tool
Acquisition Budget Expected CPA Activation & Load ratios
Product fee structure Interchange rate
% of direct depositors % of cash loaders % of inactive users
Loads & spending patterns for each user category Expected attrition
16
Plastyc provides an Excel tool to evaluate
available interchange revenues
Plastyc, Inc. 55 Broad Street, Floor 7
New York, NY 10004
212-671-1015
17