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Selling in a Social World - FinanceConnect 2015

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LinkedIn Sales Solutions Mission

Connect the world’s buyers and sellers to

build relationships.

% of buyers use social media to make

purchasing decisions

% Of decision-makers expect new or

different insights from sales

professionals

More likely to engage with sales

professionals via warm introduction

than cold outreach

Social Selling

Best Practices

Social Selling Defined

Create a Professional brand

Find the right people

Engage with insights

Build strong relationships

Sales Professionals Who Are Social Selling

More likely to reach quota

51%

Exceed quota

More likely to be top performers

3x

Top 10%

Average decrease in promotion to VP

17 months

Get promoted faster

Finding enough

people to talk to

Finding the right

people to talk to

#1 Challenge For BFSI Sales

SALES

#2 Challenge For BFSI Sales

START TRUST

Your Customers Are Here

600k+ Vp & cxoS

190K+ Doctors & Lawyers

797K+ Business owners

50K+ Finance

Director+

S C E N A R I O 1

Target High Net Worth Individuals

Target Specific Companies

S C E N A R I O 2

Your Credib i l i ty At Stake

BUILD YOUR BRAND FIND YOUR BUYERS GET A REFERRAL CLOSE MORE BUSINESS

Putt ing I t A l l Together

Marketing

Buyer’s Journey

The new normal Selling

1:M

AWARENESS Brand

1:F

KNOWLEDGE Content

1:1

TRUST Connection

(nurturing)