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Insights & Highlights from FinanceConnect NYC

 Jennifer Grazel  Director, Global Vertical Marketing  LinkedIn

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FinanceConnect 2015

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 - Bob Dylan

 The Times They Are a-Changin’

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 Mohamed El-Erian  - Chief Economic Adviser, Allianz

 “We are living in a world in which disruptors come with their core competencies and are

disrupting existing industries.

 And they do it - by not being like the existing industry by applying a core competency that

grew up somewhere else”

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 “Millennials are different - they have grown up expecting and empowered to have a more

self-directed life”

 “They are looking for solutions not product”

 Mohamed El-Erian  - Chief Economic Adviser, Allianz

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D I S R U P T I O N = I N N O VAT I O N

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TRUST #1

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Authenticity ● Relevancy ● Dialogue

TRUST #1

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THE BRIDGE to meaningful relationships

Relevant content builds

#2

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CREATE EXPERIENCES

Don’t Just Develop Content -

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Becomes the Brand

THE CUSTOMER DECISION JOURNEY

#3

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Evaluate

Buy Consider

Advocate Experience

Bond

Marketing isn’t about branding, it’s about the journey you provide the customer

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 “The only way you get to stay 165 years old is to re-invent yourself”

 Ed Gilligan   - President at American Express