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creative commons Jennifer Yip, Operations Manage

Stanford Marketing 7 08

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Page 1: Stanford Marketing 7 08

creative commons

Jennifer Yip, Operations Manager

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©Copyright

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Copyright?• Law designed to govern creative and expressive works

• We like copyright!

• It encourages creation

• It promotes dissemination

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Copyright?• Applies automatically upon fixation of a creative work to

tangible form

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Copyright?• Grants copyright owner a bundle of exclusive rights

Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute

You must ASK permission to do any of these things

with someone’s work

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Problem? Digital vs Analog

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Creative Commonscopyright licenses

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Wanna Work Together?

See the video at our website!

http://support.creativecommons.org/videos/#wwt

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About Creative Commons

• Non-profit started in December 2002

• Dedicated to promoting reasonable copyright

• Makes available standard licenses and tools that enable

creators to make their works available on more flexible terms

• Enables “some rights reserved” copyright, rather than

default law of “all rights reserved”

• Adds to “the Commons” (more freely available content)

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Attribution

Non-Commercial No Derivative Works

Share Alike

LicensingStep 1: Choose Conditions

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LicensingStep 2: Receive a License

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LicensingMark your website

http://creativecommons.org

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LicensingMark your creative works

http://wiki.creativecommons.org/Marking

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“I think Creative Commons is a huge thing and I

attribute a lot of my success to it,” Krug said.

“Since the beginning I!ve given all my photos

away on the Internet and they!ve been used by

other bloggers and people all along the way

and it!s gotten my name out there. So without

going to photography school, and just

networking with other photographers, and

giving my stuff away with attribution, I!ve got my

name out there, I!ve got a lot of incoming links

to my website…I didn!t realize that I could make

money on photography by giving away as much

as I could, that I could build up a portfolio and

reputation so I could get paid work.”

Photo by Sarah Pullmanhttp://www.flickr.com/photos/sarahfelicity/262038520/

Quote by Kris Krug from Mark Glaser!s MediaShift blog posting:http://www.pbs.org/mediashift/2006/10/digging_deepercreative_commons.html

Kris Krug’s site: http://www.kriskrug.com/

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• http://ccmixter.org

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SearchLicensing

ccInternational

Science

CommonsccLearn

Projects

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Some Rights ReservedExcept where noted, the contents of this presentation are licensed to the public under the

Creative Commons Attribution license. The terms of this license are available at

http://creativecommons.org/licenses/by/3.0/.

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Supplemental Slides

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Creative Commons International

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Ported to 46

Jurisdictions

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9 Jurisdictions

In Development

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Fair UseDetermining Factors:

1. the purpose and character of the use, including whether such use is of a

commercial nature or is for nonprofit educational purposes;

2. the nature of the copyrighted work;

3. the amount and substantiality of the portion used in relation to the copyrighted

work as a whole; and

4. the effect of the use upon the potential market for or value of the copyrighted

work.

(from: http://en.wikipedia.org/wiki/Fair_use)

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Public DomainThe public domain is a range of abstract materials – commonly referred to as

intellectual property – which are not owned or controlled by anyone. The term

indicates that these materials are therefore "public property", and available for

anyone to use for any purpose.

(from http://en.wikipedia.org/wiki/Public_domain)

CC0 is a protocol that enables people to WAIVE to the fullest extent possible under

applicable copyright law all rights they have and associate with a work so it has no

(or minimal) copyright or neighboring rights restrictions attached to it.

http://wiki.creativecommons.org/CC0