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О том как меняется цифровой маркетинг и что его ждет!
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Speed of Internet Change
Simple On-Page SEO
Link Building
Content Development
Keyword Targeting
Page Layout
Content Management
Social Media Marketing
Co-citation
SEO is more than SEO
Even SEOmoz has become MOZ
From penguins
To pandas
Consider this
You want to buy a new pair of jeans
The ones you own fit beautifully
You head for Hointers
Download the app
Download the app
Scan me
Try me
Toss and retry
Pack me up
Be on your way
Woah!
Under budget!
What do I do now?
Is it a yes?
Send it to your friends.
Instant feedback
Votes
Instant feedback
Yes!
Or not.
We are creatures of habit
Peer pressure
Group shopping therapy
You’re not alone
Apps can help
How about this scenario?
Smart products
It knows
Places orders
Opens the door
Locks the door
Transmits surveillance
Charges your account
What now?
It’s not SMM or MMM
The Internet of Things
QWERTY keyboard
Pretty screen
Milk and eggs
Replacement hip
Web connected
Time to go!
No interaction
Salesclerk-free zone
Consumer behavior
It’s about Brand Communities
http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing
Blogs + Blogging
Comment Marketing
News/Media/PRSEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social Bookmarking
Inbound Marketing
Direct/Referring Links
Type-In Traffic
It all starts withContent Marketing
A blog we update every day
“Viral” targeted content
Updated evergreen content
http://guides.seomoz.org/beginners-guide-to-search-engine-optimization
…still ranks
Graphics and illustrations
A weekly video series
Build it and they’ll come?Nope. Build it, then market it.
Comments and conversations
Social Networks
We like export.ly
Social news / bookmarking
http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test results
Q+A sites / forums
Conferences and events
Days Speaking at conferencesDays in the office
Days in transit
Other days out of office
Don’t ignore the basics
Email marketing
We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)
Sharing-incented community
The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC
The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAC
Design like an “Award Winner”
Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration
Evolution of Roger
Tactical Assaults
TAGFEETransparency – Authenticity – Generosity
Fun – Empathy - Exceptional
Yummy!
Photo credit: Leah Candelaria - Tyler
fun
fun with post-its
Roger is serious fun
Transparency
Transparency has a price
when the rubber meets the road
Top 5 Advanced Tactical Tips
AUTHENTICITY
Top Tip #5
think like a dot org
Top Tip #4
Top Tip #4
YOUmoz
Top Tip #4
Build your team personally & professionally
Top Tip #3
Follow the money backwards
Top Tip #2
Ask Rand… he’s not busy. ;-)
Top Tip #1
Our future success as consultants and providers of productized services in the world of digital marketing lies in
our ability to see what’s next.
Don’t just market for today’s landscape.
Keep abreast of it.So you can keep ahead of it.
What’s next?