INTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGSINTRODUCING NEW MARKET OFFERINGS

What challenges does a company face

in developing new products and services ?

HIMANSHU UMARIA

IIT DELHI

The Innovation The Innovation The Innovation The Innovation IIIImperativemperativemperativemperative

Continuous innovation is a necessity

New Product SuccessNew Product SuccessNew Product SuccessNew Product Success

�Unique, superior Product

�Well-defined Product concept

�Produce locally, think globally

New Product Failure

Failure is an inevitablepart of discovery

---- Eli LilyEli LilyEli LilyEli Lily

Reasons Of Failure

� ignored or misinterpreted market research

� overestimate market size

� incorrect positioning, advertising or price

� poor design or ineffectual performance

� fragmented markets

RECAPRECAPRECAPRECAP

1.The innovation imperative

2.New Product Success

3. New Product Failure

4.Reason of Failure

CREDITSCREDITSCREDITSCREDITShttps://www. pinu.com.ua

https://www.startegicnorth.com

https://www.sniperready.com

https://www.europeanarmysurplus.co.uk

https://www.bikeandoutdoor.com

https://www.huffingtonpost.com

https://www.youtube.com

https://www.imgkid.com

https://www.windows10update.com

https://www.applematters.com

https://www.wiggle.co.uk

https://www.tsquaredsports.com

https://www.brandworms.wordpress.com

https://www.gotaclassaction.com

https://www.blog.toggl.com

https://www.inplymouth.com

THANK YOUTHANK YOUTHANK YOUTHANK YOU

DISCLAIMERDISCLAIMERDISCLAIMERDISCLAIMER

Created by Himanshu Umaria, IIT Delhi ,

during an internship by Prof. Sameer Mathur,

IIM Lucknow.www.IIMInternship.com