SEK&Co LinkedIn Training

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Useful LinkedIn Statistics

• Over 259 M users on LinkedIn worldwide

• Over 2.875 M “C” level executives

• Over 9.9 M business owners

• Over 5.3 M VP level executives

• > 30M students & recent college grads

• 70% of people follow links posted by

friends & family

Why LinkedIn can be great to

promote your business

• All your connections have an opportunity to follow

your business. Do they?

• If they follow the link to your company, will they find

something compelling?

• They’ll form an opinion. Will it be positive?

• Is there a reason you wouldn’t want to take

advantage of this opportunity?

• Company Pages provide a forum for talking about

your firm’s products & services

• This is a great vehicle where prospects can learn

about your products and services

• More importantly – they can also learn what your

CUSTOMERS say about your products & services

• LinkedIn jobs appear in search results & on Twitter

• LinkedIn is its own search engine for finding jobs

and companies

Why LinkedIn can be great to

promote your business

• It’s free – why not HELP your prospects, leads and

potential employees find you?

• LinkedIn updates on your company page reach all

followers – whether informational or promotional

• Updates can also involve calls to action

• Services/Products and include calls to action

• Services/Products can include client

recommendations & video testimonials

Why LinkedIn can be great to

promote your business

Ivan Misner, founder of BNI,

espouses the “givers gain”

philosophy.

Why LinkedIn can be great to

promote YOU

I’ve often found myself acting as “host”

in a networking event or Chamber

mixer – introducing people who

haven’t had an opportunity to meet on

their own. You can do this online....

Why LinkedIn can be great to

promote YOU

• You expand your network by connecting

with people

• Don’t be shy about connecting with old

friends, college classmates, or former

co-workers

• Join affinity groups

• Make interactions personal

Why LinkedIn can be great to

promote YOU

Add a Profile Photo

• If you don’t have a profile photo, add one

• If you don’t like the one you have, update

it

• Make sure it’s professional

• Remember, you are leaving digital

footprints

• Rule of thumb for posts…

Complete Your Profile

• Your profile shows a percentage of

completion

– Make sure it’s 100%

• This could take a while

• 60 minute split over several sessions should do it

• Think of this as your billboard on the web

• Certifications & accomplishments

Connect with Affinity Groups

MACPA

PICPA

QuickBooks® Certified ProAdvisors®

You’ll get useful posts

You can also make useful posts

Connect with Your Co-workers

• Synergies

• Leveraging personal networks

• Multiplication: 200 * 150 = 30,000

– Intra-company N/W >= 30K people

– Who do you know…

– Prospects for Joel, Kristi, Steve L?

Follow Your Company Page

• We will begin regular (weekly) post this

month

• Get your clients to follow our page

• More followers = > visibility for SEK

Connect with Your Clients (& Prospects)

• Great way of keeping them informed

• Tax, BV, TPA, regular updates keep them

engaged

• Easy channel to communicate tips, tricks &

FAQs

Follow Your Clients’ Company Pages

• Learn more about them

• Research them before you engage them

Connect with Former Colleagues

• They could be future clients

• Keep them informed about what we’re

doing

Target & Wish List Accounts

• Learn more about them

• Follow the page

• Gain insight on firm management

• Connect with folks to whom they’re

connected

Connect with Friends & Family

• Who has a greater interest in your

success?

• Their networks could yield valuable

connections or referrals

Connect with College Classmates

• They could help you connect with client or

prospects

• You don’t know who they’ve connected

with since your college days

Use LinkedIn for Research

• Competitors

• Prospects

• Industry segments, niches

• Who your clients are connected to

– Referral opportunities

Ask for Endorsements

• You should begin cultivating

endorsements from clients

• The value of advertising is being eroded by

endorsement in the social media sphere

• Formal endorsements versus endorsing

particular skills