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11.1 Factors Affecting Data Collection
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May 28, 2014
Chapter 11
Data Analysis
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Why Do We Need Statistics?
Statistics shows us previously collected data so we can use the results to make predictions for the future.
move me!
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Who Uses Statistics?
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Collecting Data
Data is generally collect through a survey.
Survey: a survey is used to collect opinions and/or information
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Collecting Data
There are several influencing factors that affect how data are collected or how responses are obtained
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Bias
Does the questions show a preference for one view/product or another?
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Use of Language
Is the question presented in such a way that people understand what is being asked?
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Ethics
Does the question refer to inappropriate behaviour?
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Cost
Does the cost of the study outweigh the benefits?
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Time/Timing
Does the time the data were collected influence the results? Is the timing of the survey appropriate?
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PrivacyDo people have the right to refuse to answer? Are the responses kept confidential?
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Cultural SensitivityMight the question offend people from different cultural groups?
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Case Study #1
A recent survey of 100 adults 60 years old and older asked respondents the question below.
Do you think those reckless kids between the ages of 16 and 19 should be allowed to drive the safe streets of Winnipeg?
The provincial government agreed that the results would help decide if all people had to wait until they were 20 to get a license.
The result 90% responded that they should not be on the road, so the Provincial Government decided to postpone all drivers’ licenses to the age of 20.
What are some factors affecting this survey?
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Case Study #2
Lori has decided to look into the world of physical fitness and steroid use. She decides to go to the Civic Centre Gym and ask all those leaving the gym if they use steroids and refuses to let them leave until they answer. When she gets her results, she adds 20% to the number that use steroids to make her survey more controversial.
What are some factors affecting this survey?
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Case Study #3
The student council at a local high school wants to make sure they are playing the music that the student’s want at the next dance. They have decided that they want to ask all of the 1750 students in the next week for their opinion, so they plan on driving to each of their houses and asking them in person.
What are some factors affecting this survey?
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