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Fac Fac t t Examine the claims made in Examine the claims made in the following adverts. the following adverts. Discuss with your partner Discuss with your partner which statements are which statements are fact fact and and which are which are opinion opinion . . Opini Opini on on o r ? Click here to move on.

2 facts or-opinions in advertising

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Information and persuasion

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Page 1: 2 facts or-opinions in advertising

FactFact

Examine the claims made in the Examine the claims made in the following adverts. Discuss with your following adverts. Discuss with your

partner which statements are partner which statements are factfact and and which are which are opinionopinion..

OpinionOpinionor ?

Click here to move on.

Page 2: 2 facts or-opinions in advertising

Use the help button if you are Use the help button if you are not sure whether what you not sure whether what you

have read is fact or opinion.have read is fact or opinion.

Use the forward arrow to move Use the forward arrow to move you on to the next page.you on to the next page.

Use the backward arrow to Use the backward arrow to return to the previous advert if return to the previous advert if there is something you want to there is something you want to read again.read again.

Page 3: 2 facts or-opinions in advertising

Milk Milk - rich in calcium – for - rich in calcium – for

strong bones and teeth!strong bones and teeth!

Are youyou getting enough?

Page 4: 2 facts or-opinions in advertising

Milk Milk --

Are youyou getting enough?

rich in calcium – for strong rich in calcium – for strong bones and teeth!bones and teeth!

This is a factfact.

This is a questionquestion to make you think.

Page 5: 2 facts or-opinions in advertising

To keep our bodies healthy, we should eat five portions of fruit and vegetables every day.

Fruit is delicious!

Nursery and Infant children receive a free piece of fruit every day at school.

The worst tasting vegetables are brussell sprouts!

Page 6: 2 facts or-opinions in advertising

To keep our bodies healthy, we should eat five portions of fruit and vegetables every day.

Fruit is delicious!

Nursery and Infant children receive a free piece of fruit every day at school.

The worst tasting vegetables are brussell sprouts!

Fact!

Fact!

Opinion!

Opinion!

Page 7: 2 facts or-opinions in advertising

It’s what everyone wants!

Rainbow Cycle! Faster than the speed

of light!

Multicoloured!

Cushioned saddle!

Safety grip wheels!

Only £75:99!

A fashion statement on wheels!

Page 8: 2 facts or-opinions in advertising

It’s what everyone wants!

Rainbow Cycle! Faster than the speed

of light!

Multicoloured!

Cushioned saddle!

Safety grip wheels!

Only £75:99!

A fashion statement on wheels!

OpinionOpinion

OpinionOpinion

FactFact

FactFact

FactFact

FactFact

Exaggeration!!!Exaggeration!!!

Page 9: 2 facts or-opinions in advertising

Kool Kids always wear

KK designer footwear!

Kool Kids have cool feet!

Our trainers have charcoal insoles to absorb sweat and keep you cool and fresh all day long!

Kool Kids have street cred!

Be the envy of your friends in our stylish trainers.

Kool Kids can walk for miles!

Our cushioned sole and shock absorbing heels guarantee you a pleasant walk, mile after mile after mile!

Page 10: 2 facts or-opinions in advertising

Kool Kids always wear

KK designer footwear!

Kool Kids have cool feet!

Kool Kids have street cred!

Be the envy of your friends in our stylish trainers.

Our cushioned sole and shock absorbing heels guarantee you a pleasant walk, mile after mile after mile!

Exaggeration!!!Exaggeration!!!

This is based on the fact below, but is still an opinionopinion.

Our trainers have charcoal insoles to absorb sweat and keep you cool and fresh all day long!

This is a factfact.

The way the shoe is made is fact. fact.

Kool Kids can walk for miles!

This is an opinionopinion.

What do you think?

Page 11: 2 facts or-opinions in advertising

Well done! You have thought about and discussed fact and opinion in

advertising.

You may read any of the adverts again if you wish. (Click on picture.)

When you are ready, close down this task presentation by clicking on

the help button.

Page 12: 2 facts or-opinions in advertising

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