Research

Your Name

Existing Product

Time being main feature and dominant sells album cover better because we are attracted to him

Far background dark to focus on the artist, their name and album name.

Audience engagement as we assume he is looking directly at us under glasses

Use of CGI to give the special effects of the cover like the city he is holding and the space style background. Both unrealistic but sells as it is very effective and eye catching

Motionless expression for serious RnB effect

Ark glasses could be used to highlight brightness of the things around him and is a sign of a star image motif.

His name is in capitals with the same triangle effect as the background; showing conventions an sharp edge like city buildings.

”disc-overy” helps us link what the CD is inside the album and also the name of the his album; it has been well thought of

Bright light around Tine Tempah making him stand and gives a unrealistic approach. We can feel a part of it

as though he is holding all of us in this city like generated image.

Iconography with his jewelry, glasses and jacket

Existing ProductIn this existing product I can tell that the designer of this CD cover wanted it to stand out on the shelves to any other cover. The designer has managed to link the name of the album and the design work. This has been done because the name of the Album is “electronic 80’s”, so when designing the main logo for (ministry of sound)the designer made the outline all bright illumines neon lights.

The use of lighting is very important for this album because “ministry of sound” will have wanted their Album cover to stand out compared to any other new albums released. This has been done by using very a very dark coloured background which makes the logo which is in the bright colours stand out a lot more than other competitor Albums.

The designer of this Album cover has used many great athletically pleasing effects. One effect is blur, the designer has made the colours from the neon logo reflect all over the floor and around the logo.

Existing ProductThe designer of this Bastille tour poster has managed to create a poster which is all perfectly matched together. This has been done by using the same font for the full poster.

A orange/gold tint has been added to the photo on this poster, this has been done to make the photography look a lot older that it actually is. This has been done to represent the real album which was released by Bastille.

The location in which this photograph for the poster has been taken on an abandoned road with no other vehicles on it, this is to make it look like the man/boy is running away from civilisation .

The layout for the poster is very simple. It includes the title of the band at the top of the page and then towards the bottom of the poster is where all the important information is such as the location and dates for the tour.

Existing ProductThe designer of this hoodie has completed a very simple design idea which has turned out to look very aesthetically appealing. This has been done by adding the album cover photo to the front of a plain grey hoodie.

The photo which has been added to the hoodie includes very bright colours. This has been done to make it stand out compared to other competitor hoodies.

The picture on the hoodie consists off pink coloured roses, which surround a white a black coloured square with the title of the album in the centre of the square.

the layout for this hoodie has been well thought through, this is so that font used for the logo is position in the centre, this is so that the audience for the chain smokers will be able to easily recognise that the hoodie is merchandise for the chain smokers and will want to buy the hoodie.

Research Analysis• What common features do the researched products have?

– All of the product which I have talked about all have many common features. One feature is that all of the products researched all have very bright coloured elements or parts of the product which makes them stand out to any other similar products.

– Also some of the products which I researched have managed to have one idea and they was able to use that idea all over the product. This has been done on the poster by using the exact same font for the key text pieces on the poster.

– For each existing product there font used fits in perfectly to thw album. For example for the roses album by the chainsmokers they have decided to use a very simpe font which helps to carry on the modern look to merchise hoodie.

– The denotations of my existing products are that they are all music based however for each different product there is a different genre of music.

– The connotation for my existing products changw within each product. My tine tempah excistingproduct shows the power he has because he has a full city in the palm of his hands. Foy my bastileexisting product it shows lonelyness and open spaces.

– The iconnography for the ministry of sound existing product whos an electrical light which is iconnicto the album because the genre of the album is electronic. The light is also a neon light which is iconnic to the album because it is a 80’s genre album and neon lights was very popular in the 80’s.

• What aspects of the research will you include within your on work?

– One aspect which I found in my product experiments and which I will choose to use in my final product is keeping the main idea in use all over all of my products. One way which I could do this by making sure I use the same unique font all over my products, I will do this so that my products all get tied together as one big project.

Questionnaire Analysis

Audience research

• Observation: All data which I collect was 100% male and no female responses.• What this says about my audience: This shows me that my audience is all male

and I will• How will your product appeal to this audience: I will now make sure that most

of product is aimed towards males rather than females, I will do this by including male attributes such as more masculine attributes.

Audience research

• Observation:80% of my audience is aged from 16-18 and 20% is aged 21+• What this says about my audience: This tell me that my audience has a

very wide age range and that my audience is all mostly aged 15+.• How will your product appeal to this audience: My product will not be

able to include any content which could seemed as offensive to people aged below 16.

Audience research

• Observation: this survey showed me that 100% o audience listens to music

• What this says about my audience: this tells me that all of the people who my product will be aimed at like to listen to music.

• How will your product appeal to this audience: this means that all of my audience like to listen to music so therefor they will want to listen to my new album.

Audience research

• Observation: this shows me that 20% of my audience would prefer to listen to 6-10 songs per day and the other 80% would listen to 16+ songs per day

• What this says about my audience: this tell me that most of my audience like to listen to quite a lot of music

• How will your product appeal to this audience: My product will be really liked by audience because I am creating content for a upcoming album so people who like like to listen to music will be very interested.

Audience research

• Observation: this graph shows me that 100% if my audience likes to stream music and 20% of my audience like to purchase it from iTunes.

• What this says about my audience: this show me that my audiences going to be listen to my album through streaming it.

• How will your product appeal to this audience: this means I will make sure that my album will be at its highest quality on a online streaming website, this is because it is where is is going to be seen most.

Audience research

• Observation: Many people chose different genres of music to listen to such as; 80% for Hip/Hop, 40% for dance, 40% for rock, 60% House, 40% indie, 20% Drum and Bass, 40% Grime, 40% Pop, 40% Electric, 20% other however nobody specified their other choice.

• What this says about my audience: This tells me that I can be very broad when choosing the type of music to add to my album because most of my audience likes all the different genres off music which was options in my survey.

• How will your product appeal to this audience: My product will appeal to this audience because I will include atleast three different types of music in my album

Audience research

• Observation: 60% of people who answered my survey want clothing merchandise to be produced over hats and phone cases which was both 20%.

• What this says about my audience: This tells me that most of the people answered my survey have a high interest in clothing.

• How will your product appeal to this audience: My product will appeal to this audience because I am designing a t-shirt and hoodie as a part of my final product.

Audience research

• Observation: 60% of my audience would like to see 11-15 song on my album however 20% would like to see 16-20 and another 20% would like to see 21+ songs.

• What this says about my audience: This show me that I should not but any more than 15 songs and no less that 11 songs on my album.

• How will your product appeal to this audience: My product will appeal to this audience because I will have around 15 songs on album which I am creating for my final major project.

Audience research

• Observation: This graph shows me that 83.33% of my audience will listen music from their smart phone and the remaining 16.67% have other preferences however then did not specify.

• What this says about my audience: This tells me that my audience will mainly listen to their music from their smart phone.

• How will your product appeal to this audience: My product may not appeal so much to this audience because you will not be able to see the album which I design on a phone screen as you could see if you purchased the actual CD.

Audience research

• Observation: an observation which I gained from this question is that I did not very mature answers to my question. So I have decided to to analyse the results I managed to obtain from this question.

• What this says about my audience: this tells me that my audience can be imature when answering these type of questions.

• How will your product appeal to this audience:my product will not appeal to this audience as much because I am not going to name my album after one of the imatureanswers to my question.

Interviews

Interview 1

• Name your favourite artist/band? And why?

– Drake, because he produces multiple genres of music

• What is you favourite album realised in 2016/17? And why?

– Views, because it was very original and was released at a good time

• What kind of merchandise do you like? And why?

– Clothing, because I would rather wear something instead of carry it around.

• Where would you like to see a tour from my album? And why?

– York, because its my home town

• Do you like poster with a lot of information on them? And why?

– No, because I prefer more simple designs

Interview 1

• Observation: This person likes to listen to drake, and listen to his album views. He also like clothing merchandise and he would like to see a concert in York. He also doesn’t like poster with a lot of detail.

• What this says about my audience: This tells me that he likes Hip/hop artist and would like to see more Hip/Hop songs played at concert near York and have clothing produced as merchandise.

• How will your product appeal to this audience: My product will appeal to this audience because I am going to include Hip/hop songs on my playlist. However the tour which I am going to organise will not be around York.

Interview 2

• Name your favourite artist/band? And why?

– Linkin Park, because they’re good and entertaining

• What is you favourite album realised in 2016/17? And why?

– Don’t have one, because i like to many of the albums released in 2016/17

• What kind of merchandise do you like? And why?

– Hats, because I think hats produced from new albums are cool and unique

• Where would you like to see a tour from my album? And why?

– Australia, because it is my favourite country

• Do you like poster with a lot of information on them? And why?

– No, because it will look unique with not a lot of information it.

Interview 2

• Observation: This person likes to listen to Linkin in the park, unfortunately he does not have a favourite album. He also thinks that the hats which are produced from albums are unique. He would like to see a liver performance from my designer album in Australia. He doesn't’t like a lot of information on posters.

• What this says about my audience: This tells me that my audience is a big fan of Linkin in the park and really likes Australia. He is also very picky when liking posters because he likes them with not a lot of information, this gives me the impression that he wants to get straight to the point.

• How will your product appeal to this audience: My product will appeal nicely to him, this is because my concert tour will all over the major cities of Australia. I am also making my posters with not a lot of information on them which is just what this interviewer wanted. Unfortunately I will not be producing hats as merchandise I will be producing clothing such as t-shirts and hoodies.

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range15+ • This will appeal to this audience because

people aged below this range wont find the genre of music which is going to be on my album appropriate, because some of the songs will include explicit language.

GenderAll • This is because my album will appeal to

both genders because there is gender related parts to the cover or merchandise.

Psychographicemulator • My album will be aimed at an emulator

because it will attract people who want to compete the new score against their friends

Social StatusA,B,C1,C2 • Because everyone in these social status’s

will mostly have access to a device which will have accessibility to play my album or buy my merchandise

Research Evaluation

Research Evaluation• Give an overview of how you conducted your research. Discuss the

strengths and weaknesses of each method – Product Research

• There are many different strengths and weakness’s for my product research, one strength is that collect similar images to one which you will be designing allows to take small aspects from each and apply them to your work later on.

• One weakness which I found from completing my product research is that it becomes very time consuming when you have to find a good image which you can explain and talk about in good detail.

– Questionnaires• There are many different strengths and weakness’s for my quantitative questionnaire, one strength is

that it allows you to gather a lot of peoples opinions on what not and what to include in your project. You can ask many different types of questions the get the answer which you desire, for example I asked what your favourite genres are so I can gather a idea of what type of music to include in my work.

• One weakness for completing a questionnaire is that it takes a lot of time produce you survey, then you have to wait longer to gather at good amount of results to start to look at all of the answers.

– Interviews• There are many strengths and weakness's for my qualitative interview. One strength is that you can

ask non qualitative questions so that when you get your answer, you gather a lot of information which can help you when completing your project.

• One weakness for interviews is that some answers can become very long to write out, this mean you end up spending more time on a interview that you expected and may fall behind on other work.

Research Evaluation– What sort of a response did you get?

• In my survey I gathered mostly mostly sensible and helpful answers, such as for one of my questions asking what is your favourite genre of music I got very helpful answers which has now abled me to choose which types of genres I am going to include in my album. However on a few of the answers to my survey a few people did not answer them truthfully, this made my results hard to look and no pattern could be found.

I used quantitative research in my survey because I gathered answers which gave me exact number and percentages, however some of the answers was not very helpful because they didn't include enough figures and percentages for me to have a complete understanding of the subject. However the answers which was quantitative allowed me to change elements of my plan to design to my work so that my audience will enjoy my products more.

I used qualitative research in my interview, because it allowed me to gather detailed answers which would help my to understand the topic subject. However one problem when using qualitative research is that sometimes the answer to one of your questions can become off topic and irrelevant.

– How did you distribute your survey? Give an advantage and a disadvantage

• I distributed my survey in two different ways, sending the link via email and posting the link on my Facebook account. Sending the web address via email was a very good idea because I knew that everyone who I sent it to will have given my carefully and helpful answers to each question. However me posting the web address on my Facebook got me loads of my answers to each question however only a few of the answers was relevant for me to use to help me improve on making my products more appealing to me audience.