Research

Your Name

Existing Product

This image is shot in black and white to illustrate the texture and tone of the image, the emotion the viewer is enhanced by having a lack of colour as the image feels drained of energy or life, the composition of the image focuses on the perspective of the woman who is playing her instrument and facing the crowd, the image portrays what it feels like to be in this position. The target audience is shown in this image a brighter side of their community and something that can be taken for granted in everyday life.

Existing Product

This image captures an ironically pitiful image of the collapse of a building. The colours are very bleak and dark as to show the degradation of the building is shown in the shadows, as the rust can be seen working its way through the sign ‘BEAUTY’, The lighting is fairly bright and in my opinion this shows the tonal range of the colours in the image really well, and gives the image an otherworldly feel, this appeals to the target audience in my case as it would make them understand the state of their community and the help that they could give to it.

Existing Product

This image is shot in black and white because of the textures, shapes and lines, the composition of this image uses leading lines to draw the eye to the subjects along them, and to pay attention to the small details as the eye brushes past them. This applies to my audience as they get to have a good looking image highlighting some of the places of the city/town that they perhaps wouldn’t have seen before.

Existing Product

This image shows the depth of field really well without using a lower f number. It also creates the idea of a far off place chained off from the photographers experience, the birds flying towards the salvation creates a look of disparity and sadness. This image was created using a Nikon f3 and Ilford Hp5. This appeals to my target audience as the image features probably one of the best parts of this photographers city, this would show the viewer parts of where they live in possibly a new light and spark some interest.

Research Analysis

• What common features do the researched products have?– Mostly Black and white– All have lots of emotion– Most are underexposed – Shot using film– Shot during daylight– Shot with objective rules of composition

• What aspects of the research will you include within your on work?– B&W– Objective rules of composition– Shot during the day

Questionnaire Analysis

Audience research

• Observation: Most people are 16-20• What this says about my audience: They are mostly

young adults or teens• How will your product appeal to this audience:

Audience research

• Observation: There are more males than females who took the survey.• What this says about my audience: They are more interested in male

oriented photographs such as games, cars and football.• How will your product appeal to this audience: By taking more male

oriented photographs of these things.

Audience research

• Observation: Most of my audience has some form of a passion for photography• What this says about my audience: They have a pretty big interest/knowledge of

photography• How will your product appeal to this audience: By including elements of design

taken from other photographers

Audience research

• Observation: Most of my audience prefers film.• What this says about my audience: they prefer film• How will your product appeal to this audience: I will

use film to shoot my photographs wherever I can.

Audience research

• Observation: My audience prefers B&W over colour photographs• What this says about my audience: They prefer more emotion and contrast in

their images rather than focusing on the colours and bright lights, they would prefer to focus on the shapes and lines in the image.

• How will your product appeal to this audience: By using b&w film to shoot my images.

Audience research

• Observation: My audience most likes their shops and schools and parks out of everything in their community

• What this says about my audience: They are interested in the community they live in.

• How will your product appeal to this audience: By taking pictures of the things in this question

Audience research

• Observation: My audience likes lighting and composition more than most of the features described

• What this says about my audience: They prefer looking at the details in the images rather than at the bigger picture

• How will your product appeal to this audience: By taking images of the things that the audience likes.

Audience research

• Observation: People like photographs taken in the daylight• What this says about my audience: They like photographs in the day• How will your product appeal to this audience: By shooting my

photographs in the daytime.

Audience research

• Observation: Most of the audience likes the big names in photography like Cartier Bresson and Cappa but some like small instagram photographers.

• What this says about my audience: They like more of the bigger photographers who mainly work in b&w

• How will your product appeal to this audience: By taking some of the style elements from these photographers.

Interviews

Interview 1

Which feature of your town/city would you most like to take photographs of that captures your community the most?– The local shopsWhat part of a photograph is the most important for you?– The composition

Interview 1

• Observation: The audience likes the shopping part of their community more than the rest, they like well composed images.

• What this says about my audience: They like the community aspect of shops. They like well composed images.

• How will your product appeal to this audience:– By taking photographs of shops and using

traditional methods of composing.

Interview 2

• Which feature of your town/city would you most like to take photographs of that captures your community the most?– The Parks

• What part of a photograph is the most important for you?• Lighting

Interview 2

• Observation: The audience prefers images that are well lit and they like the parks of their town.

• What this says about my audience: They are fans of their local community and enjoy well composed shots

• How will your product appeal to this audience: By taking shots of the parks in my hometown and also shooting in the daylight and with interesting lighting

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range18+ • Most people who are adults and live alone

in a community would care about having their community taken notice of.

GenderMale • By taking the photos that are most

suggested by males.

PsychographicType A • People who want something to look up to in

life other than something other worldly, community is a good way of giving purpose.

Social StatusWorking/young adults, oap’s

• People who are interested in improving their community or appreciating it for what it is get to look at the best/worst features of it.

Research Evaluation

Research Evaluation• Give an overview of how you conducted your research. Discuss

the strengths and weaknesses of each method – Product Research

• The product research allowed me to analyse some of my favourite photographers work and gain some fresh ideas of what I could do.

• Some images do not relate to the project I am doing, so I had to

– Questionnaires• The questionnaires helped to build an idea of what people would like to see from my

work • The people who took the questionnaire might not have the same passion as me for

photography so their opinions and knowledge might be different or lesser than mine.

– Interviews• The interviews allowed me to expand on previous work that I had already done.• People might have had some strange ideas on what to do for my project and it might not have been possible to do

some of them.

Research Evaluation– What sort of a response did you get?

• A mostly positive one, most people had a similar passion for photography as me so it was easy to understand some of peoples points and opinions and put them to use.

– How did you distribute your survey? Give an advantage and a disadvantageUsed classmates and friends to take my survey.• Advantages:

– Fast– Simple to find people to fill in the survey

• Disadvantages:– Very similar opinions– Target audience is wrong, the only thing that could be similar could be the psychographic type.