Assign 20: Synergies (Complete at least 3 different artists/groups)

Name of Artist/Group:The 1975

Album Cover Name Key Features Highlighted

I Like It When You Sleep, for You Are So Beautiful yet So Unaware of It

The colours stand out however are shuttle with the contrast in the white and the pink. The use of the colour pink relates to their target audience (female) as conventionally the colour

pink is associated with females.

Album Teaser Trailer Key Features Highlighted

I Like It When You Sleep, for You Are So Beautiful yet So Unaware of It

Follows the same idea and colour scheme as the digipak. Has the artist’s songs playing in the background to make their audiences aware of their music. Asking their fans to vote for them so that they can win an award which will increase their

awareness as a band.

Music Video Single Key Features Highlighted

The Sound The colour pink is clear throughout. The font is also like the one that can be seen in the album and the teaser trailer. The similarities allow the band to have a distinct image and allows them to be easily recognised. The video is purely performance.

Music Video Single Key Features Highlighted

UGH Performance Video The colour pink can be seen in some aspects of the lighting. Dark backdrop however the lighting constantly changes.

What features can be seen across all 4 products to create brand identity?

The same colours and font which allows the band to be easily recognised which will improve the awareness of the band. Most of their videos are performance which shows their dedication and focus on music.