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Solving the Generation Equationthe new workforce
traditionalistsborn before 1946
babyboomersborn between 1946 - 1964
generation Xborn between 1965 - 1981
generation Yborn after 1982
jacked up
traditionalist babyboomer gen X gen Y
Video Clip: “Meet the Fockers” The Wall of Gaylord
What??? !
Video Clip: Interview scene from “The Internship”-
10 steps to success
your culture is your brand1
hire square pegs2
Video Clip: 1997 Apple Commercial “Think Different”
define workplace norms3
embrace differences4
common threads5Video Clip: Geico Commercial “Hump Day”
play to strengths6
purpose driven approach7
lean into fear8
continually evolve9
pay it forward10
welcome to the NEW workforce
Contact: !Cal Rec Sports MarketingUniversity of California, BerkeleyDepartment of Recreational Sports!Email: [email protected]
LinkedIn Company Page: UC Berkeley Rec Sports Marketing
