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Holly Taylor
Characters:
The two characters’ that feature on the album
advertisement poster are a boy and a girl who
fi t into the age demographic of 17-25. As the
two characters fit into this age demographic,
the poster i s therefore aimed towards readers
of Kerrang! Magazine, where this poster
advertisement features, which are typically
males but sometimes females aged between
the demographic of 17-25. The artwork of the
couple in the centre of the poster is in a
graffi ti s tyle, which is similar to the works of
graffi ti artist: Banksy. This creates a sense of
rebellion against conformity and is therefore
relating to the ti tle of the a lbum:
“BREAKDOWN” this suggests that there is a
“breakdown” of conformity amongst the
youths of the 21st century. The couple in the
embrace are dressed in all black in the mise
en scene, the colour black denotes s trength
and authority; as well as having the negative
connotations of: death, evil, and mystery. The
fact that the colour black is so prominent in
the poster’s mise en scene in particular the
costume, suggests that the two characters are
outcasts of society, by possibly being
criminals or involved in a gang of some sort,
or in fact could suggest that the two
characters are outcasts because of their music
taste: being rock/pop punk music and have
found someone to “embrace” their love of
this music with.
Iconography:
There are a few iconic images that
feature within the poster for the album.
For example, there are iconic images
associated with America, such as the
graffiti of the band’s name and the
graffiti style art of the couple embracing
against the brick wall. The art of graffiti
is prevalent in particularly urban areas
of America, which suggests that the
band is appealing to urban citizens to
purchase the album as it is relatable to them through the mise en scene.
Colour Scheme
The prominent colour scheme of this
poster is: yellow, red, white and black.
These colours connotate that the
album will explore and sing about the
themes of: destruction, blood, fear
and anarchy, this is juxtaposed with
the title of the album which suggests
that it will contain the themes of the
destruction of a civil isation and
possibly how the youth of 21st century
America are being corrupted by the
government and are instead rebelling.
This is shown through the colour
orange which is symbolic of fire, which
denotates a sense of rebellion and
anarchy, which is a key theme of pop
punk and rock bands.
Band’s name and album title:
The typography of the band’s name is in a bold, large
graffiti style font and is eye catching against the
dark/black background as the font colour is white.
The colour white suggests a sense of a “fresh start”
and a “new beginning” and so this can be applied to
this album poster because the band hadn’t released
any new music since American Idiot in 2004, and so
this album was hotly anticipated by fans of the band.
The “fresh start” aspect is prevalent with this album,
as the band had experimented with their sound by
creating songs that lead singer and front man, Bil l ie
Joe Armstrong described as a “snapshot of the era in
which we live as we question and try to make sense
of the selfish manipulation going on around us,
whether it be the government, religion, media or
frankly any form of authority". And so, the anarchy
and rebellion against the government, religion and
media is shown through the way the title of the
album and the band’s name is written in the s tyle of
graffiti.
The tagline of the band’s
advertisement poster says “The wait
is finally over…” in a large, deep red
font. The letters on the tagline
appear like they’re dripping like
blood. This relates to the theme that
with an anarchic attitude towards the
government etc, people are suffering
which relates with the dripping blood
coloured tagline. There is a slight
exaggeration with the “FINALLY” that
relates with the fact that it has been
five years since their last release. This
also suggests that the album has
been highly anticipated.