1. Bergman and Moore Diamond .. 56010562002 6 2557
2. .. .. .. .. 0503 910 Systems Technology and Educational
Development 1 2557
3. 2.4 2 4 3 1 word 2 powerpoint 3 powerpoint print out for
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4. Bergman and Moore Model 4x6 majoys and connection
5. (Gustafson and Branch, 2002, 32-33)
6. Overview The Bergman and Moore Instructional Design Model is
a product based model, published in 1990, to help production
managers direct large-scale multi- media projects. This model
guides the user towards a big picture approach to project
development through the meticulous organization of the projects
paper flow (deliverables). The stated goal of the model is to
produce quality interactive multimedia products independent of the
technology used to create them. Due to the model's specialization,
it is important to mention that Bergman and Moore
7. As previously mentioned, the Bergman and Moore model is
designed to aid multi-media project managers in organizing the
document flow of the project. The model itself is divided into six
key phases, each of which comprises of three like sub-phases. The
six main phases of the models are analyze, design, develop produce,
author and validate. Each of these six phases have the following
three sub phases; input, deliverables and evaluate.
8. 1Analysis The analysis phase, like all the other phases
begins with an in-depth look at the input, which in this phase is
the project proposal. Throughout the analysis phase, the project
manager is attempting to understand the true objective of the
project, spending time and resources to do an alternative analysis
of the problem that he or she has been employed to solve through
the production of the multi-media product. The deliverable of the
analysis phase is the application description document. This
document serves as the project managers general overview of the
project from which detailed design will be developed. The final
step in the analysis phase is the evaluation.
9. 2Design After sponsor approval, the project manager guides
the production team into the design phase. Having the same three
sub-phases as the analysis phase, the design phase begins with a
review of the input, which in this case is the application
description documentation from the analysis phase. From here, the
project manager facilitates the creation of a detailed design
document that separates the project into its sub-projects. The
final part of the design phase is once again an evaluation of the
design deliverables. This evaluation sub-phase is important to the
production of a high quality product, and is accomplished within
the design team, through peer-review and assessment from industry
leaders.
10. 3Develop In the development phase, the entire project is
described on paper where the goal is to create documents. During
the input analysis of the project manager helps the production team
combine the application description and the design documentation
into a comprehensive production flow chart. The flow chart is
further developed into a storyboard for the entire project helping
the project manager achieve cohesion between all of the projects
and sub-projects. The deliverables of the development phase is the
producible documents which when given to the appropriate developers
will be constructed into actual multi-media content.
11. 4Produce The production phase is where the scripts, story
boards, artwork etc. become tangible media. If done correctly, the
previous phases will make the production of the media both time and
cost-friendly. The production phases is to, of course, analyze the
input. To this point, many new faces have joined the production
teams and this analysis is the point where everyone is put on the
same page in preparation for the production of the media. The
deliverables include the independent media projects such as audio,
video and graphics. The production phase is the fastest and most
expensive part of the project where changes at this point can be
very costly, hence the extensive pre-production phases.
12. 5Author Following the production of the many individual
sub- projects, the authoring phase is where these sub- projects are
combined into the final form, tested and tuned according to the
documentation created in previous phases. Referencing the
application production manager achieve consistency and quality in
the final product. The deliverable of the authoring phase is a
rendition of the project that is as close to the final product as
possible. At this time the project manager will facilitate internal
final reviews within the production along with semi-formal external
peer review and target audience reviews. Extensive review is the
goal of the validation phase.
13. 6Validate The final phase of the Bergman and Moore model
for managing interactive video/multimedia projects is the
validation phase. In this phase the multimedia product is put
through rigorous testing to prove that the developed media meets
the the objectives set out by the project sponsors. Through formal
audience reviews, taking place in environments similar to the those
intended for the final product, the production team is able to show
that the objective goals for the project have be addressed. The
deliverables of the validation phase is a list of recommended
improvements for the project along with a validation report which
describes the projects effectiveness based on the review
process.
14. Input Deliverables Evaluate 3 Sub Replay Model
15. Replay Model
16. Diamond Model Two phases Political and social issues
existing on the campus and within academic departments are
critical
19. Two phases of design 1. Phase One: Project Selection and
Design The feasibility and desirability of the project are
examined. An ideal selection of the projects is made. An
operational plan is developed with consideration of the existing
constraints.
20. 2. Phase Two: Production, Implementation, and Evaluation
Development of each unit includes a seven-step process: determining
objectives, design of evaluation instruments and procedures,
selecting the instructional format and examining existing
materials, producing new materials or modifying existing materials,
coordinating logistics for implementation, and a full scale of
implementation including evaluation and revision
21. The characteristics of Diamond Model Emphasis on matching
decision on whether to engage in instructional development to
institutional as well as instructional issues Emphasis on the
assurance of faculty ownership of the instructional development
Emphasis on the needs for a formal organizational support
