1. 1

2. (Market) (Target Market) 2 3. (Defining the Target Market) 1. 2. 3. 1. 2. 3. 3 4. 1. (Consumer market) 2. (Industrial market) (Producer market) 4 5. 1. (Market aggregration Total market)2. (Market segmentation) (Bebefit market segmentation) 5 6. 1. (Measurability)2. (Accessibility)3. (Substanciability) 1. (Geographic segmentation)2. (Demographic segmentation)3. (Psychographic Segmentation)4. (Behavior toward product) 6 7. 1. 2. 3. 4. 7 8. 1. 2. 3. 4. 5. 8 9. 1. (Customer location) 2. (Type of customer)3. (Transaction condition) 9 10. 3 1. 2. 3. 10 11. 5 1. (Production Concept)2. (Product Concept)3. (Selling Concept)4. (Marketing Concept)5. (SocietalMarketing) 11 12. 1. 2. 3. 4. 5. 6. 7. 12 13. 1. 2. 3. 4. 13 14. 1. 2. 3. 14 15. (Marketing Planning Process) 15 16. 1. (Executive Summary) 2. (Current marketing Situation)3. 4. (Marketing Objective)5. (Marketing Strategy)6. (Action Plan) 7. (Budget)8. (Controlling)16 17. 1. 2. 3. 4. 5. 17