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Google yourself. Manage negative links. Create content. Resist the urge to overshare. Make LinkedIn your best friend. And promote yourself.
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8 Ways to Better
Brand Yourself
Online
Jonathan Rick @jrick
What Is “Branding”?
Your brand isn’t
what you say it is.
It’s what they say it is.
Why Branding Matters to You
You can brand yourself.
Or you can be branded.
A Case Study:
Your Emails
What Brand Does Your
Communicate?
Email Address
What Brand Does Your
Communicate?
(Before the “@”)
Email Address
I WORK FOR A GIANT CORPORATION
I WORK AT A SMALL BUSINESS
I’M 1 OF 3 EMPLOYEES
DON’T HIRE ME
What Brand Does Your
Communicate?
(After the “@”)
Email Address
@yourowndomain.com • Good chance of being skilled and capable
• Maybe even a digital consultant
@gmail.com • Most likely knows their way around a
computer
• When the Internet stops working, actually
tries rebooting the router before calling a family
member for help
@hotmail.com • Uses a Compaq
• Still has issues with spyware
• Still thinks MySpace is hip
@yahoo.com • Usually types in ALL CAPS
• Sends you email chain letters saying that Bill
Gates will eat your hard drive unless you
forward this message to everyone you know
@aol.com • Before asking for computer help, still thinks
it’s funny to say, “I’m computer illiterate”
• Calls you on the phone to tell you about a
neat website they’ve discovered, then says into
the receiver, “Ok, go to h… t… t… p… colon…
slash… slash… w… w… w… dot…”
• Prints out emails and brings them to your
house
What Brand Does Your
Communicate?
Email Signature Block
yourself
regularly
Accurate
Current
Positive
Manage
negative
links
Don’t click on them
Have an explanation
Leave a comment
Use a nickname
Create Google Alerts
Create
content
Create a website for yourself
Get on Google+
Publish your presentations
Start writing
Leave comments
Resist the
urge to
overshare
Avoid religion
Email as if you were a lawyer
Be careful who you friend
Use privacy settings
Carve out
your own
niche
Look Familiar?
Make
your best
friend
Is your headshot professionally photographed?
What’s your career title?
Are you being recommended and endorsed?
Which do you cite: your accomplishments or your responsibilities?
What groups are you active in?
Don’t Do This
Do This
Promote
yourself
Should You Do It
A
As These Guys Do?
Aggressively
David All
Patrick Ruffini
Or
A
As These Guys Do?
Patiently
Michael Krempasky
Cyrus Krohn
Delete
inactive
accounts
As of July 22, 2014
Michael Robinson
