Embed Size (px)
Citation preview
WHAT IS PERSONAL BRANDING ONLINE?
Not self-promotion RATHER about educating others on:
Who you are
What you do
What makes you different
GOALS OF PERSONAL BRANDING ONLINE
What do you want to accomplish through branding?
What is your area of expertise? What do you know that
others don’t?
What do you want to be known for in your industry?
How do you want to be perceived by others online?
What do you have to say?
What is your passion?
Who do you want to reach?
What is your promise/commitment to others?
HOW DO YOU APPEAR ON GOOGLE?
WEBSITE / BLOG
GOOGLE+
YOUTUBE
SLIDESHARE
IMAGES
LET’S DO AN ONLINE BRANDING AUDIT
Google yourself. What comes up and why?
What online social platforms / websites do you currently
use?
How do you use each of them?
What authority do you have in your industry?
ELEMENTS OF PERSONAL BRANDING ONLINE
LOGO
HIGH-QUALITY HEADSHOT OF YOURSELF
COVER IMAGE / HORIZONTAL IMAGE
TAGLINE
BIO
WEBSITE
BLOG
SOCIAL PLATFORMS (UPDATED FREQUENTLY)
EMAIL SIGNATURES
VIDEOS
USING A LOGO
KEEP IT VERY SIMPLE AND EFFECTIVE
ONLY USE YOUR NAME
USE A SIMPLE ICON
STICK TO ONE OR TWO COLOURS
FIND THE RIGHT PHOTO
WRITE A TAGLINE ABOUT YOURSELF
“I’m a social media marketing blogger, keynote speaker, digital strategist, consultant and bestselling author” – Jeff Bullas
“I am a generalist with ten years experience in the financial services sector. In 2008, I left banking to pursue my dreams of traveling and writing about it.” – Keith Jenkins
“Co-founder and managing editor of digital publication, WildJunketMagazine. A freelance travel writer and blogger whose work has appeared in over 20 publications” – Nellie Huang
“Peter Greenberg is America’s most recognized, honoured and respected front-line travel news journalist” – Peter Greenberg
“Entrepreneur with experience in founding and growing an agency business, marketing and designing conferences, building web apps and running a marketing team. Deep experience in search and marketing.” –Will Critchlow
“Wizard of Moz” – Rand Fishkin
WRITING YOUR PERSONAL BIO
HOW TO STRUCTURE YOUR OWN BIO
1. Powerful, engaging first sentence – make it general
2. List your most recent experience
3. List your best skills
4. List your top achievements
5. Mention your passions
6. Include your outlook on life / philosophy
7. Include your qualifications/degrees if need be
General
Specific
EXAMPLES OF PERSONAL BRANDS ONLINE
Research key people in your field / industry
What do their online profiles look like?
What can you take away from their profiles and apply to your own?
Who do you admire in your industry?
EXAMPLES OF PERSONAL BRANDS ONLINE
BRIAN SOLIS – Well-known digital analyst, keynote speaker, and
bestselling author.
JEFF BULLAS – passionate digital marketer, blogger, author, speaker and
strategist.
EXAMPLES OF PERSONAL BRANDS ONLINE
EXAMPLES OF PERSONAL BRANDS ONLINE
MARI SMITH – one of the world’s leading social media thought leaders,
widely recognized for her Facebook marketing expertise.
CLAIM YOUR VANITY URLS
www.yourname.com/
www.yourname.nl/
www.twitter.com/yourname/
www.facebook.com/yourname/
http://plus.google.com/yourname/
https://www.linkedin.com/in/yourname/
BRANDING = CONTENT CURATION & CREATION!
GOOGLE ALERTS
www.google.com/alerts
AUTOMATION TOOLS
HOOTSUITE.COM
TWEETDECK.COM
BUFFERAPP.COM
AUTOMATION TOOLS: HOOTSUITE
Add multiple social media profiles
Schedule all updates on Facebook, Twitter, Linkedin and Google+
View your feeds, scheduled updates, mentions, shares and direct
messages
LINKEDIN FOR PERSONAL BRANDING ONLINE
FILL OUT YOUR PROFILE COMPLETELY
BE TO THE POINT
SHOW YOUR MOST RECENT EXPERIENCE
DON’T ADD PEOPLE YOU DON’T KNOW
ADD IMAGES OF YOUR WORK / PORTFOLIO
GET AND GIVE RECOMMENDATIONS
ENDORSEMENTS MEAN VERY LITTLE
REACH OUT TO CONNECTIONS FREQUENTLY
ENGAGE WITH UPDATES MORE
USE ANALYTICS / WHO HAS VIEWED YOUR PROFILE
LINKEDIN: USE THE SUMMARY SPACE WISELY
Thumbnail images
Include Website
Include Specialities
Punchy Text
CREATE A PERSONAL BRAND PAGE SEPARATE FROM YOUR
PERSONAL ACCOUNT
SHARE THINGS ABOUT YOUR INDUSTRY BUT ALSO OUTSIDE OF THAT
PERSONAL & PROFESSIONAL TAKE COMBINED
FACEBOOK FOR PERSONAL BRANDING ONLINE
DO YOUR RESEARCH ON TRENDING TOPICS
SCHEDULE YOUR POSTS
LOCATE YOUR POSTS
ENGAGE, ENGAGE, ENGAGE
USE HASHTAGS IN YOUR BIO AND UPDATES
LINK TO YOUR WEBSITE / LINKEDIN
FOLLOW PEOPLE IN YOUR FIELD/INDUSTRY
SHARE THEIR CONTENT / CHAT TO THEM
CREATE BOARDS ACCORDING TO YOUR INTERESTS / FIELD /
INDUSTRY
USE LINKS WISELY
LIKE AND COMMENT ON CONTENT YOU LIKE (AND FOLLOW)
GOOGLE PLUS
COMMUNITIES ARE MOST VALUABLE
USE YOUR ‘CIRCLES’ WISELY
MOSTLY TECH / IT PEOPLE
KLOUT
KLOUT SOCIAL AUTHORITY MEASURE
OTHER SOCIAL PLATFORMS TO CONSIDER
FOURSQUARE
SLIDESHARE
LINK ALL OF YOUR SOCIAL PROFILES
Website
Google+
Bitly.com
TYPES OF CONTENT TO SHARE
Images
Illustrations
Graphs/charts
Blog posts
News articles
Podcasts
Press releases
Videos
Infographics
MY SHARING STYLE
SUB TOPIC
SUB TOPIC
SUB TOPIC
SUB TOPIC
SUB TOPIC
MAIN TOPIC
CONTENT CREATION TOOLS FOR BRANDING
WWW.CANVA.COM – all social sharing
WWW.PIKTOCHART.COM – infographics/charts
HTTP://INFOGR.AM - infographics
WWW.WORDLE.NET - word clouds
WWW.THINGLINK.COM
TIPS AND TRICKS ON SHARING POSTS
SHORTENED BITLY.COM LINKS
ALWAYS USE POWERFUL IMAGES (FLICKR.COM – ADVANCED
SEARCH)
POST DIFFERENT THINGS ON DIFFERENT PLATFORMS
NEWSLETTERS / MAILERS
MAILCHIMP SOFTWARE
BUILD EMAIL LISTS
CREATE CAMPAIGNS
EMAIL SIGNATURES
WISESTAMP.COM – LINKS TO GMAIL, YAHOO, HOTMAIL AND AOL
WHAT TO INCLUDE
NAME AND SURNAME
YOUR POSITION
COMPANY
EMAIL, WEBSITE, TELEPHONE NUMBER ETC.
LIMITED SOCIAL MEDIA PROFILES
NO IMAGES; NO GIFS, NO FLASHING LARGE ATTACHMENTS, LIMITED
COLOURS ONLY
WEBSITE PLATFORMS
WORDPRESS (HOSTED BY BLUEHOST)
ABOUT.ME
SEO OPTIMIZATION FOR YOUR WEBSITE
LEARN THE BASICS – OFF-PAGE & ON-PAGE SEO
MAKE SURE YOUR META-TITLES AND META-DESCRIPTIONS ARE
WRITTEN PROPERLY
USE SPECIAL WIDGETS LIKE SEO YOAST TO HELP YOU
USE YOUR OWN NAME FOR PHOTO FILE NAMES
INTERNAL AND EXTERNAL LINKING
SEO YOAST WIDGET FOR WORDPRESS
BASIC KEYWORD RESEARCH
GOOGLE ADWORDS AND KEYWORD PLANNER TOOL
(https://adwords.google.com/KeywordPlanner)
UBERSUGGEST KEYWORD TOOL (www.ubersuggest.org)
KEYWORD RESEARCH CAN…
HELP YOU IDENTIFY MOST SEARCHED TERMS IN A REGION
GIVE YOU IDEAS FOR KEYWORDS TO USE WHEN YOU OPTIMIZE
YOUR SOCIAL MEDIA PROFILES AND WEBSITE
SHOW YOU HOW MUCH COMPETITION THERE IS FOR A PARTICULAR
KEYWORD
MEASURING YOUR EFFORTS
Google Analytics
Facebook/Twitter/Linkedin Analytics
THE THREE V’S OF PERSONAL BRANDING
ONLINE
Value
Values
Voice
TOP BRANDING / ONLINE MARKETING RESOURCES
KISSMETRICS.COM
SEARCHENGINELAND.COM
SEARCHENGINEWATCH.COM
SOCIALMEDIAEXAMINER.COM
HUBSPOT.COM
MARKETO.COM
JEFFBULLAS.COM
BRIANSOLIS.COM
MATTCUTTS.COM
