6

4 3

5

6

MOLUCAS

CARMELO

OJALÁALMA ZEN

E L SIGLO

TINITA

1

43

2

521

PAYING ATTENTION by Sandra Cabo

MOLUCAS

You can find

important items in the least accesible locations

You want to stay in the store a long

time

CARMELO

You want to go in

and explore

the store

You feel disappointed

when you are in the

store

OJALÁ

A brightly lit store with the

door open facilitate the

entry

Too many items

don’t fit well

ALMA ZEN

This spacious

store makes you feel

comfortable

If you are looking for a specific product it would be difficult to

find it

EL SIGLO

A distinctive smell covers

the store

The salesperson

doesn’t match the store

image

TINITA

The environment reflects the value of the merchandise

You can find

products on the floor

Conclusion

Based in acuted observation it can be noted that the sales staff fail to provide adecuated customer services.

Neatness and cleanliness are fundamental on the sales floor!