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Andrew Caspari talks about "A History of the World" - a joint project between the British Museum and the BBC
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bbc.co.uk/ahistoryoftheworld
Introduction
bbc.co.uk/ahistoryoftheworld
At the heart – 100 part Radio 4 series in 2010
100 objects from the British Museum
Covering 2 million years of history
The project
Public service partnership, 2010-2012 and beyond
Beyond radio….. the digital offer….
bbc.co.uk/ahistoryoftheworld
Off AHOW
Audience
UGC
500
100 inc. 13 CBBC
CBBC
World Service
N&R web/TV/radio/partnerships
bbc.co.uk/ahistoryoftheworld
Participation – museums, audiences, broadcast, schools
New audiences for digital, museums and history
Featured pan platform; social media and syndication
A unique opportunity
Forging partnerships between museums and BBC
Creating a permanent and enduring online collection
bbc.co.uk/ahistoryoftheworld
bbc.co.uk/ahistoryoftheworld
bbc.co.uk/ahistoryoftheworld
bbc.co.uk/ahistoryoftheworld
bbc.co.uk/ahistoryoftheworld
bbc.co.uk/ahistoryoftheworld
bbc.co.uk/ahistoryoftheworld
bbc.co.uk/ahistoryoftheworld
bbc.co.uk/ahistoryoftheworld
bbc.co.uk/ahistoryoftheworld
bbc.co.uk/ahistoryoftheworld
Launch week of 18 January 2010 – Radio 4 and CBBC
99 British Museum objects + 1 –teasers for series 2 & 3
580 objects from UK Museums
350 Museum partners already on board
UK campaign bringing together online, TV, Radio
BBC Schools Lesson Plans and uploads to come
Audience participation across UK
International Museum partners in discussion
World Service English service broadcast planned
World Service language services online planned
