A2 music video pitch

Video concept • Our new idea is based around photography. It opens with the main subject (not the

artist) travelling around on a bicycle and public transport to buy film, load it into his camera and travel to locations to take pictures. What he’s taking pictures of won‘t be in frame to add an air of mystery. During this the artist will be walking past as a random pedestrian, the person at the counter of the processing shop and other onlookers singing the song.

• The main subject will then process the photos in a dark room. It will continuously crosscut between the photo taking and the dark room. Inside the dark room we will use a projector to project some of the pictures he has taken onto the back of his white t-shirt for extra aesthetic strength and interest. We will also print some pictures onto white t-shirts for him to wear. The t-shirt he’s wearing could relate and adapt to his surroundings from shot to shot while he’s taking the photos. We will print a photo of a room with an abundance of pictorial space onto a t-shirt and then project a photo of him onto it.

• As he processes them, colourful and trippy images emerge contrasting to the dull places he takes the pictures, this will be shot in black and white to exaggerate this.

• We get the sense that he’s going crazy and we will build this up throughout the piece. The uplifting chorus will synchronise with the vibrant colours despite the negative undertones of a depiction of a bad trip.

• The end will reveal a twist, the last shot will be of all the photos on the wall – completely blank.

Focus group• What do you like and dislike about this song? • - What kind of video would you see this song

having?• - What kind of artist other then The Feeling would

you see in this song?• - (After our video pitch) What kind of character

would you see in the main role of this video?• - What kind of artist would you see lip-syncing

behind the main character in our pitch?• - What are you opinions on our concept and what

could be changed or improved?

Locations

Casting

We have chosen to use Jessie to star as are singer in the video. We chose him because we felt that his unique indie style would fit are video concept and the style of the song.

Artist concept • Vinnie Flynn’s style is unique blend of new wave indie and old school rock. He wears skinny

jeans which are battered and ripped as well as broken shoes with holes in. His trade mark leather jacket, which is a few sizes to small, has his initials VF embodied in studs on his back. His skinny yet muscular build fits well with his rock star image.

• HE IS A KIND AND GIVING MAN WITH A LOT HURT IN HIS HEART. HE HAD A ROCKY CHILDHOOD AFTER HIS DAD AND MUM AND SISTER AND CAT DIED IN A TRAGIC BALLOON ACCIDENT. HE STARTED MAKING MUSIC AT THE YOUTH CENTRE IN HIS HOME TOWN OF AMERSHAM. AS SOON AS HE TURNED SIXTEEN HE LEFT FOR LONDON AND NEVER LOOKED BACK. HE SIGNED A SMALL DEAL WITH INDY PRODUCTIONS AFTER BEING FOUND BUSKING IN CAMDEN BY ONE OF THER REPRESENTATIVES. AFTER THIS HE HAD HIS HEART BROKEN BY SEVERAL DRUG ADDICTED MODELS WHO DATED HIM JUST FOR HIS MONEY. AFTER SPENDING A LOT HIS MONEY HE EVENTUALLY STARTED RE RECORDING AND RECORDED HIS COMEBACK HIT ‘KETTLE ON’!

Vinnie Flynn likes to go to “indie,” gigs for inspiration and enjoyment. He has been going since he was 13 using his brothers’ drivers license. He also spends a lot of time sleeping at his flat. He has at least a couple of his friends at his flat at a time. He attends NA meetings, but regularly misses them because he’s buying vintage cloths from markets and catching the latest sales.