Advanced Social Media

Social Media:BEYOND THE BASICS

Or… “So, Now What?”

• Assumptions- big 4• What we will cover-– Time commitment– Writing good posts– Alternatives to ‘writing’– Getting followers (twitter)– Getting blog traffic– Taking this to the next level

(via FredCavazza.net)

Benefits of Social Media

86% versus 14%... That’s a big gap!

Benefits of Social Media

Law of Attraction (pull marketing)Allows you to establish yourself as an expertOrganically increases SEOOnly investment is your time*

*some restrictions may apply

The Wheel

Just a quick Recap…

ASSUMPTIONS:

- You have a Facebook Account- You have a LinkedIn Account- You have a Twitter Account- You have a blog setup

So, What’s holding you back?

• Time commitment?• Don’t know what to say?• Overwhelmed?• Don’t like to write?

First of all…

You have to have a goal.

I like Facebook and everything, but I’m just spinning my wheels if I don’t have a goal. Sure, I like writing a blog, but am I writing for fun, or am I writing to gain something?

Social Media

IS NOT A MAGIC BULLET

You need to know what you’re talking about.

• What is something you could talk forever about?

• What are you passionate about?• What is your value to the world?

Then, you get this working:

A Blog without social media integration in useless!

Blogging:

The top 5 reasons to make your blog your homepage-

5. Organic search results -- long tail searching

4. It’s cheap.

3. Engage your demographic more effectively

2. A blog can do everything your website can do, but better.

1. You can connect everything.EVERYTHING.to one place.

How to use your blog effectively:

• Be the SOURCE for your target demographic.• Reviews of news articles, videos, government

mandates, housing costs, neighborhood trends- other people’s blogs- are all perfectly acceptable blog topics.

• BE REAL. BE TRANSPARANT

Don’t like to write? How about video?

• Short for Video Log. • Using sites like YouTube or Vimeo, you can

embed the videos into your blog.

How do I get Traffic?

• BEFORE ANYTHING ELSE Install Google Analytics. You need to be able to track this stuff!

http://www.thrivesocialmedia.com/2010/07/15/installing-google-analytics-on-your-wordpress-blog/

Traffic Ideas:

• Here’s what we do-• Use Twitter and Facebook to talk about your

blog (remember that wheel?)• Have Share buttons, Twitter widgets, and

Facebook Badges. Allow users to share as they see fit

• Not ALL the time, but its ok to drop a line about the new blog post you wrote.

Leave Comments!

Piggyback your blog by using someone else’s hard work!

When you get a comment…- That person very likely will be addressing a

larger sentiment.- Feedback is awesome.

Traffic Tips

Write interesting content.(Billboards are useless if there is no store)

Read other blogs and leave comments(it’s a conversation, remember?)

Put your Blog URL on everything-

How do I get Twitter Followers?

• Register yourself on www.wefollow.com• Determine what 3 things you’re interested in

connecting with people on, and search for those people

• Make your bio accurate-– When you search for people to follow, it searches

through their bios…

DO NOT lock your profile. DO have a picture

This goes along with SEO-

Be available to be found, have great content, and engage in social media.

Make a time commitment- whether it’s 15 minutes a week or an hour a day- to be active on Facebook, Twitter, or writing a blog.

Also…

Basic blog sites (Wordpress.com, Blogger.com, etc.) are ok, but you have to take the training wheels off at some point. There’s so much more power with a Wordpress.org site

*PS- You can have as many blogs as you’d like. I have 4.*

Drew Shope720.231.3521

www.ThriveSocialMedia.com