ADVERT EVALUATIONQuestion 3

Positive FeedbackPeople said that they like that they can see what the album cover looks like and therefore it would be easier to buy as you know what to look for.

People also liked that the “OUT NOW” is in bold and capitals so it stands out and they know that it is available to the audience.

People said that they like the way the dull colours contrast with the bright colours. Some also said they like the way this is the same in our music video too which therefore shows they are linked.

People said they like how the fonts match the fonts on the digipak.

Few people said they like that there is ratings from magazines. Some think this will persuade people as it shows that it is good.

Negative FeedbackSome people did not like the image of Gemma because of the effect/ bars used. This is because the bars are a bit off center and wonky.

People think the font should be changed as it looks a bit clunky/ blocky and does not really match the genre.

People also think the reviews are too spaced out. Some agreed also saying there is too much black/ negative space.

Others think that there is no mention about what the advert is promoting. Is it an advert? When is it out?

What we will do with the feedback we have been given to improve

As people liked the way the bright colours contrast with the dull colours I will keep this theme going with the new advert.Some people said that they like the way they know what the album looks like but then others said that they do not know what the advert is promoting so I think to change this I will make it clear what the advert is promoting and will try to make it obvious when the album came out.People said that it is dull and that there is a lot of space. I think I will change this so there is less space which is not used. I will make it more interesting but not overloaded with things.I will also use a different font which I will make sure matches the digipak’s font to make sure they go together and suit the genre well. I will also change the digipak so it suits the target audience and what they want more. This way it will look better on the advert and the effect will not be used which is making it look off centre and wonky.