Think (Evaluate)- How successful is my final plans for my advert? …The focus of this slide is to encourage you to evaluate your plans and to ask for any help. Remember, the help that your teacher can give you during the actually making of the advert is very limited!

How confident am I that my main image(s) will appeal to my target audience?

Looking at my plans, how obvious is the USP?

Have I given enough thought to page design & layout so that it will look professional ?

What is my anchorage and how does it match the rest of the content of my advert my trainers USP?

What framing of shot will I use and why?

What methods of connotations have I used in my advert, and why do I feel it will appeal to my my target audience ?(e.g. use of colour, props, background, costume, lighting, settings, actors positioning/gestures, font style etc.

Looking @ my research results, how confident am I that my slogan will appeal to my audience?

How confident am I think my slogan matches the rest of my advert and what slogan technique have I used ?

What well known advertising technique(s) do I plan to use and why am I confident it will be successful?

What background am I planning to use and why?

How confident am I in using Photoshop to upload images and add backgrounds / layers?

Excellent example of manipulation of images

using Photoshop

Excellent example of manipulation of images

using Photoshop

Use of anchorage i.e. above all else- matches

the images used perfectly

Use of anchorage i.e. above all else- matches

the images used perfectly

Very good use of original and found

images

Very good use of original and found

images

Framing of shoe within frame very well used

Framing of shoe within frame very well used

Good clean page layout and design-

professionally done

Good clean page layout and design-

professionally done

Use of anchorage i.e. “where dreams comes

through”- matches the font style, colours and images

used perfectly

Use of anchorage i.e. “where dreams comes

through”- matches the font style, colours and images

used perfectly

Very good use of original and

excellent framing of shot

Very good use of original and

excellent framing of shot

Good clean page layout and design-

professionally done

Good clean page layout and design-

professionally done

Excellent example of manipulation of images

using Photoshop, especially the fairy

Excellent example of manipulation of images

using Photoshop, especially the fairy

Use of colours likely to appeal to the adverts

young female audience

Use of colours likely to appeal to the adverts

young female audience

Good decision to list websiteGood decision to list website

Use of anchorage i.e. “the streets state of mind”- clearly matches images

used

Use of anchorage i.e. “the streets state of mind”- clearly matches images

used

Very good selection of copied

framing of shot

Very good selection of copied

framing of shot

Excellent clean page layout and

design- professionally done

Excellent clean page layout and

design- professionally done

Clear evidence of excellent image

manipulation using Photoshop

Clear evidence of excellent image

manipulation using Photoshop

Good use of original logo Good use of original logo

Use of anchorage s clearly matches images used

Use of anchorage s clearly matches images used

Good use of colour and black and white images

Good use of colour and black and white images

Very good use of models

Very good use of models

Clear evidence of excellent image

manipulation using Photoshop albeit the

framing of actual trainers to small

Clear evidence of excellent image

manipulation using Photoshop albeit the

framing of actual trainers to small

Good use of original logo Good use of original logo

Good selection of framing of shot

Good selection of framing of shot

Good use of social media references/ links like Facebook

and twitter

Good use of social media references/ links like Facebook

and twitter

Good manipulation of font style and

placement

Good manipulation of font style and

placement

Use of anchorage i.e. “the streets state of mind”- clearly matches images

used

Use of anchorage i.e. “the streets state of mind”- clearly matches images

used

Excellent selection of copied framing

of shot

Excellent selection of copied framing

of shot

Excellent clean page layout and

design- professionally done

Excellent clean page layout and

design- professionally done

Clear evidence of excellent image

manipulation using Photoshop

Clear evidence of excellent image

manipulation using Photoshop

Good use of original logo Good use of original logo

Good use of original slogan

Good use of original slogan

Excellent original

slogan that clearly

matches the rest of the

advert content

Excellent original

slogan that clearly

matches the rest of the

advert content