Advertising Industry Overview

ADVERTISING INDUSTRY OVERVIEW

WHAT DO YOU WANT TO BE WHEN YOU GROW UP?

© Hunter Territo / Xdesign, Inc - If duplicating please reference appropriately



“Forget Mad Men, and f* Don Draper. He lived in an easy world where nothing changed for thirty years, where you could spend your whole career working to figure out how the print and television markets worked...

Source: Gary Vaynerchuk - Jab, Jab Right Hook


...This world, the one you and I live in, evolves every second, every day.”

Source: Gary Vaynerchuk - Jab, Jab Right Hook


WHAT DID I GET MYSELF INTO?


DEFINITION OF ADVERTISING Old: A paid communication to promote a product, service, brand, or cause through purchased media.

New: Bringing a brand to life by any means necessary for the consumer.

Source: Luke Sullivan - Hey Whipple Squeeze This


WEB

SOCIAL MEDIA

PUBLICRELATIONS

EVENT PLANNING

DIRECTMAIL

ADVERTISING SEO E-MAILMARKETING


INTEGRATED MARKETINGCOMMUNICATIONS


=CAMPAIGN









WHERE DO YOU WANT TO WORK?


THE AGENCY: BIG vs. SMALL


FULL SERVICE SPECIALIZED B2C / B2B IN HOUSE


HOW WILL YOU GET THE CLIENT?


REFERRAL PITCH / SPEC REQUEST FOR PROPOSAL (RFP) BEING AWESOME


HOW WILL YOU GET PAID?


MEDIA COMPENSATION MARKUPS RETAINER HOURLY / PROJECTS INCENTIVE SYSTEM


WHAT ROLE(S) WILL I PLAY?


“65% of kids entering school this year will end up in jobs that don’t exist yet.”

Source: Cathy Davidson - Academia


Tbreadth of knowledge

depth of expertise



PRINCIPAL



CREATIVE DIRECTOR



ART DIRECTOR



COPYWRITER


GRAPHIC DESIGNER


PRODUCTION ARTIST




ACCOUNT EXECUTIVE



MEDIA DIRECTOR / BUYER



DIRECTOR OF AGENCY OPERATIONS


SOCIAL / DIGITAL STATEGIST


BRAND MANAGER


MARKETING DIRECTOR


EVENT PLANNER


PR SPECIALIST


INTERACTIVE DIRECTOR


DEVELOPER


UX / UI DESIGNER


FREELANCERS



WHO WILL BE MY CO-WORKERS?


COPYWRITER ART DIRECTOR

Source: Edward Boches - EdwardBoches.com


COPYWRITER ART DIRECTOR



COPYWRITER ART DIRECTORSOCIAL MOBILE



WEB SOCIALMOBILE PR



PR ART DIRECTORUX MOBILE



HOW WILL I KNOW WHAT’S RIGHT FOR ME?


TALENT PASSION MONEY

Source: Jim Collins - Good to Great


TALENT

PASSION

MONEY

Source: Jim Collins - Good to Great


“Find this and you will never differentiate between your work life and your personal life. You’ll just live, and you’ll love every minute of it.”

Source: Gary Vaynerchuk - Crush It

Education

Advertising Industry Overview