ANCILLARY

CONVENTIONS

BY ROSS GLOVER

POSTER CONVENTIONS

In primary optical area of m poster I have

started the route of the eye with a

conventional set of actor names who are

going to appear in the product. The names

are also in a sans serif font with a slight

drop shadow to highlight them.

Another key convention of my poster is the

main title header of the page which is

conventional for the poster form to have a

title with a signature font that relates to the

product. Plus underneath the title is a small

slogan which is also conventional in

relation to its positioning to the title. Plus

the slogan has some link to the trailer

because it also features within the main

product. Plus the font style is very unique

and bold which gives it that cartoon and

playful effect. This is conventional for my

genre because of the slapstick comedy

style and the font looks like it has been

slightly colored in.

The main image of the poster is in

a slightly unconventional location

on the screen as it is not centered

directly in the middle. However it

still follows the route of the eye by

being a large image around the

main side of the screen. The

image also depicts the character to

maybe be slightly embarrassed

due to his costume and stance.

The costume is also conventional

for the genre because it is over the

top as we tried to create a geeky

character that has no awareness

of his appearance.

I have added in a small piece of

information that relates to the producers

of the film. This is conventional for form

with this product because it shows of the

producers by using a logo from the film

which hopefully the audience will

recognize.

I have also added a conventional

billing block which gives information

about the producers and general

production around the film. Plus I

have added in a few company logos

to add to the conventions of form by

displaying the production

companies involved.

I have also added some review

quotes to the poster to add to

conventions. This is not as

conventional on all film posters

but for mine I think it is visually

appealing on the poster and also

attempts to boost the films

popularity and perhaps ensure

to the reader that the film is

going to be of a high standard.

Overall my poster is conventional for genre,

however I think my poster is more conventional for

form than the genre itself because of the lack of

elements my poster contains.

MAGAZINE CONVENTIONS

I have added a conventional topline

above the masthead to keep to

conventions. This top book uses bold

sans serif fonts as well to emphasize its

position and make it more conventional

for the genre with bolder colors.

I have a conventional masthead due to

its bold font and colors to suit the

comedy genre. Plus the masthead

features a small 5 star review to slightly

add to the content of the poster and

help with form conventions. I think my

bold text has helped to connote a more

playful audience and the magazine

suits for both form and the genre.

This small badge on the poster is

more conventional for form because it

showcases more content that will be

included in the magazine plus is like a

content filler on the page. It is also

relates to the genre simply by the

context of the image because it sais

‘Comedy reviews’ which helps to link

it back to the genre and create more

focus on the main basis of the

magazine.

The main image I have added is

conventional for both form and genre

due to its placement on the magazine

and the situation of the actors. As you

can see I placed the image directly in

the route of the eye layout and made

Gibby the main character forefront on

the magazine. Plus the two backing

characters are acting cheerfully and

add to the content of the poster.

The cover story is conventional for

form because of its positioning in the

centre of the page and its bold font

and colour scheme. The sans serif

Gibby text is large and visually

appealing in the middle of the layout

which keeps it conventional for form

and the genre because of its bold

and playful look.

These smaller cover stories just add some complexity to

the cover and create a larger sense of form. These

cover stories do not really add to the idea of genre but

just add a small amount of content to the magazine

The barcode is placed away

from the main content and is

conventional for form.

The final cover stories along the

terminal area of the magazine

also are conventional for form

plus the bold text and solid colour

scheme helps to create the bold

and playful comedy genre.