ANCILLARY

TASK –

EXTENSION

TASK 1

“Examine how you are creating continuity between this product and your music video”

• When creating my main product and ancillary tasks I wanted to

be sure of creating a strong ‘brand’ image and clear genre for

my target audience.

• As the song ‘Calling’ has a indie/pop feel I wanted to follow the

conventions of the indie genre in my music video taking into

account artists such as Lewis Watson and Ed Sheeran.

Therefore in my music video I focussed on creating a positive

representation for the female artist in the music video by

avoiding voyeuristic angles and using colour schemes and

outfits that give a ‘pure’ and ‘innocent’ representation which

would attract an aspiring audience.

• I also created a strong brand image by using locations, outfits

and colour schemes similar to within the music video that

create a strong visual link that the target audience can identify.

DIGIPAK & ALBUM POSTER

In my digipak I used photography that focussed on the artist. Many of the images were medium shots of the artists body, this way I am promoting the artist’s image heavily to the audience proving that image and representation is an important aspect to the target demographic. There are one set of photographs taken in the same location but in different parts of the area; covering the grounds of the entire set. These locations were both used in the video so this strengthens the visual link and continuity between the two texts. Furthermore in the photography the artist is wearing the same outfit that he wears in the performance element of the video.

DIGIPAK AND ALBUM

POSTER On my magazine advert I created a comment plus five star rating

from NME as NME covers a very broad range of artists and styles

especially of the alternative genres. As indie is not a mainstream

genre it is more likely to be recognised by an alternative ‘quirky’

music magazine. Also NME is a magazine that appeals to the target

audience as they aspire to be ‘individuals’ and NME has the

reputation of finding fresh new ‘individual’ artists and music styles

such as Catfish and the Bottlemen, Jamie T etc.

I kept my magazine advert very minimalist by avoiding reels of text

and using only one image being of the artist sitting on a fence. The

image used is also found in the inside of the digipak; this once

again increases continuity and links the three texts strongly

together. I used a minimalist approach to tease the audience, it

gives them little information but the aesthetically pleasing image will

spur them to look further into the artist and his music.

1. TYPOGRAPHY

We decided to use a casual, handwriting-style font for the artists name title.

The font of the artists name becomes a distinguishing feature that is

recognisable to the audience; an icon, or logo. In order to gain continuity in

our music video if we feature the artists name in the opening credits then it

will be in this font. Similarly, we are going to transfer the fonts used on the

album poster to the digipak. Using a distinctive font to create a logo for the

artist’s name allows it to be easily recognised by an audience, subsequently

building up a hype and a fan base which would ultimately result in success

for our artist. The font that we decided to use for the artists title is

representative of the genre of music for our video. The genre is indie-pop

and the font used is a casual, informal hand-written style making

representational links to the laid back song of the single.

2. IMAGARY

When filming our music video we also conducted our photo shoot. We came to this decision after extensive research into existing products and their photography. This means that our artist is seen in the same setting, wearing the same items of clothing in the music video, album advertisement and the digipak. We chose to do this in order to form continuity between all means. The image used on the album poster can also be used in the digipak to heighten continuity further. Similar to fonts, this creates a sense of recognition for the audience; the shared image of the artist in the music video, album poster and digipak will create an image of the artist that the audience will recognise as specific to this certain single.

3. COLOURS

When editing the images for the album poster I

added a colour-modifying filter that slightly

adjusted the colour balance of the image to a

sepia tone. When editing the images for the

digipak I will be certain to add the same filter in

order to determine continuity between the two.

This will result in our products looking

professional and industry standard

4. ACTORS

In the music video the main protagonist is

featured as a male – who is actually the artist. To

remain continuity we will use the main

protagonist as the key feature of the album

advert and the digipak. We have purposefully

chose to do this as if we included images of

other people then this may become confusing for

the audience – it would cause confusion for the

audience to distinguish who the main artist was

and this would be a problem.

5. SONG

We have created a music video for the Lewis

Watson song ‘Calling’. Therefore the main song

that will be featured and advertised on the front

of the album poster and digipak will be ‘Calling’.

Again, this is to avoid confusing the audience

and to ensure that there is continuity between all

products.