Ancillary Research into Digi-packs and Posters

Conventions of a Digi-pack ● Album Logo

● Album title

● Artist name

● Release date

● Singles to be included

● How it is accessible

● Copy right

● CD design

The conventions of the digi-pack will be our main focus that we wish to meet however above all we need to ensure the ancillary pack looks as professional and includes all the information needed in order to the album to be sold.

● Album Logo

● Album title

● Artist name

● Release date

● Singles to be included

● How it is accessible

● Copy right

● CD design

Taylor Swift

The size of the title is unusual for her target audience, as usually the image on many pop digi-packs packs hold more power over the page than the title does, however this is counter balanced as the cleverly with editing as the transparent title is what reveals the picture, therefore both countering and meeting the convention of a pop album cover.

● The colour of the Digi-pack is clear and obvious, supporting the title of the album and makes the case itself stand out from other CD's/ This is due to the fact that most album covers use mainly earth based colours. THis therefore gives this album an advantage to stand out and draw the attention of the target audience. As the target audience of Taylor swift is teenage girls, they will be drawn to the vibrant colour and therefore fits the conventions of her target audience well.

The artist ensures that her name stands out from the base red colour of the album colour by using white instead of black, this is a clear contrast of pop. Due to the artist being extremely well known the name of the artist is therefore not as needed as she would be immediately reconsigned by her fan base who would have been awaiting them album.

Within the Rolling stones cover we can see a full sized image of the artist, as the artist is very well known the cover of the magazine will sell due to the image and not the articles surrounding the cover therefore this is why the image of taylor swift covers and consumes the majority of the cover.

The cover uses very basic colours in order to ensure attention is not drawn away from the artist image on the cover, the name of Taylor swift is written in white to contrast over the colour of her costume rather than the background cover of the magazine. This suggests that the magazine is bending to the will of Taylor Swift suggesting that she has a lot of power and influence which she does.The articles within the magazine are kept only to the left

whereas the main article within the magazine takes up the right hand side of the magazine, this shows importance and draws attention to the main article.

Matthew Mayfield

The cover art for the Matthew Mayfield is simple and basic and is without the artists picture on it. This is perhaps because the artist is not well known and therefore because of this the image of the artist will not be recognised and will be irrelevant to the theme of the album.

The image of the Rose is symbolic towards the Album name desire as Roses symbolise something important and holds many connotations for innocence. This could therefore highlight the fact the the songsw on the album will hold symbolic meaning towards desire and something precious.

The natural colours of the background in the front cover are used to show that the music is subdued and not as powerful as perhaps the lyrics is. This allows the ROse to look more potent in the cover and make the true cause of the album to be brought fourth.

Due to the known status of the artist there is no magazine covers for this artist, only posters that have been made in order to publicise the artist and make him well known in order to progress in the industry. This is perhaps due to the fact that he is an indie artist.

The black and white colours used in this poster highlight the connotations of the indie artist. They represent fol and indie artists and immediately allow the target audience to identify the genre of the artist to be identified

Bon JoviThe colours of the bon jovi cover holds the connotations that also fit the genre, dark and dangerous which is the ideologies of rock which is this bands genre. It allows the cover to stand out from the others sold in the stories and online.

The yellow used in the title and the main image of the image allows the bands name and the main icon of the group to be shown clearly , the lack of image of the group is not important in this cover as the band is so well known across the world and therefore only the name is used to sell the album. This is also due to the fact that the album is greatest hits and the majority of the singles will already be well known to the target audience.

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The magazine for the rolling stones bon jovi due to the fact that the magazine was made several years ago, the colour quality isn’t up to the modern day standard, however the contrast of colour is clear, the purple/blue colour is a fairly subdued colour which is strange for the band as that is not there image. I do not like this magazine cover due to the colour contrast with the ideologies of the band

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EminemThe cover for the eminem cover is clearly symbolic due to the fact that the metaphor for recovery is a long road which is what is being personified on the cover, this gives a clear image of the songs and the main theme of the album. I like the idea of a symbolic cover design as it will represent the story and journey through the album and will help the target audience understand the written theme of the lyrics within the album

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The magazine for the rolling stones cover for eminem is plain and simple in the cover suggesting that his new album will be raw and not holding back. This use of advertising can help to metaphorically explain the main themes behind the cover, this shows to me that we must ensure that the magazine cover reflects the theme of the album but also the artist. The background of the article helps to show the standard of the artist, as he is embedded in large font amongst many famous artists it shows his popularity and importance in the industry.

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This is a raw basic set up of a digi pack that we will be following, the conventions of the digi pack will be met using this frame.WE will however ensure that the digipack is se tup for internet use also so businesses such as itunes can sell the said album online.