INSTITUTIONS AND AUDIENCES- EXAM

QUESTION

By Megan, Jono and Evan

STARTER ACTIVITY

E A M D CP I O N S

R

T B U L

Using the letters above, we want you to find as many media terms or key words as you can find. You can use a letter twice. It is a competition. Go Go

W H A T I M P A C T D O E S M E D I A O W N E R S H I P H A V E U P O N T H E R A N G E O F P R O D U C T S A V A I L A B L E T O A U D I E N C E S

I N T H E M E D I A A R E A Y O U H A V E S T U D I E D ?

W H A T I M P A C T D O E S M E D I A O W N E R S H I P H A V E U P O N T H E R A N G E O F P R O D U C T S A V A I L A B L E T O A U D I E N C E S

I N T H E M E D I A A R E A Y O U H A V E S T U D I E D ?

Now highlight the key words in this question

WHAT IMPACT DOES MEDIA OWNERSHIP HAVE UPON THE

RANGE OF PRODUCTS AVAILABLE TO AUDIENCES IN THE MEDIA AREA YOU HAVE

STUDIED?

TRANSLATED

SOOOO.. Basically

If you were talking about a big block buster film – owned/ controlled by the big Six, the question means:

What effect does the big six have on that particular film.

OR – If it was a more independent film, what sort of effect does that low budget production company have on the film.

Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio.

DEFINITION OF THE W O R D S T H AT W E H I G H L I G H T E D

IMPACT – A marked effect or influence

OWNERSHIP – The act of possessing something

PRODUCTS – The media product can be a sales product – are the actual material objects for broadcasting (e.g film, tv series)

AUDIENCE – An individual or collective group of people who read of consume any media text

HOW IT CAN BE LAID OUT

So, I would open my essay by saying;

Media ownership has a large impact on media products. For example…

(If you looked at a big block buster film SPECTRE- you could then talk about the effect that Sony had on the film- how it benefited etc.)

SPECTRE

Production – Sony/ Columbia pictures ( Big Six)

It made $877 million

Production budget - $245 million

Trailer –July 21st– 17 million views

Brand advertising- Aston martin, ford, Sony.

Release date- 26th October 2015- UK

THE SELFISH GIANT

Production company – Moon Spun

Independent film

Budget - $1.4 million – only made 1 million back

Nominated – Best British Film

Ratings- 4/5

Posters – advertising

2 male actors- Local drama school

2014

Now, we want you to get into pairs and use the notes that you have gained from this power point and layout the points and structure of how you would answer this question.

Now we want you to swap with the class and spend 15 minutes as a group writing your perfect answer.

Then we will swap back and as a group, say what you thought was good about it and what could be improved.

http://www.ocr.org.uk/Images/142394-mark-scheme-unit-g325-critical-perspectives-in-media-january.pdf