Qualification TitleBTEC Level 3 Subsidiary Diploma in Creative Media Production QCF

Unit (s)Unit 35: Producing Video Installation Work

Assignment Title Video Installation.

Assessor:Sue Venables

Internal Verifier:B. Marston

Set Date: 26th Feb 2014 Final Submission Date:

May 14th 2014

Grading Criteria Assessed

1 2 3 4

/ / / /

Learning OutcomesOn completion of the unit learners should:

1. Understand the potential of video in an exhibition space as an art form2. Be able to originate and develop an idea for a video installation in a specific location3. Be able to produce a video for an installation in a specific location4. Be able to set up the installation.

Suggested Resources

http://www.newmediateacher5.blogspot.co.uk

Assignment ScenarioThis unit aims to encourage you to experiment with video as a medium. You will develop an awareness of the potential of non-mainstream forms of video production and devise, produce and exhibit work, thus acquiring an understanding of video installation work within the context of a gallery or other exhibition space.

This unit will be useful to you for a couple of reasons: Firstly, it is a form of expressive art that is likely to be of interest to you as aspiring video practitioners, enabling them to explore personal ideas and to address challenging content. Secondly, it is an excellent way to extend and develop knowledge and skills.

This unit will provide you with an understanding of video production when removed from the constraints of the conventions of mainstream media forms and will encourage them to reflect upon the potential of video as a visual art form.

Project/Assignment Brief:

Assignment Brief 2013 - 2014

You will gain an understanding of video installation and have the opportunity to experiment with video as a creative medium. You will produce and install your own video installation to a specific location.

TASK 1 EVIDENCE CRITERION / CRITERIA

DEADLINE

Task 1 – Installation Nasties!

1. Individual research and write, and provide illustrative stills for, a blog post article on controversial video installations of the late twentieth century. Your blog post must focus on at least three artists and refer to others as appropriate. You should explore:

the skills and practices in production work of current and past artists working in this field

development of video art audience responses and controversy that has

surrounded certain work.

The blog post should be no longer than 100 words.

(Label this on your blog as 35.1.1)

2. Following a visit to the Tate Modern, write and illustrate a short review of two of the installation art pieces that you saw. Your article must include:

The names and title of the piece of work that you saw and a brief explanation of what appeared on screen. Highlight any unusual techniques that have been used.

The context that the video art was in. Audience responses to the video art. Reflect on your response to the video art and how it

affected you as a viewer. Think about what you liked about the piece and what you found difficult or challenging.

The blog post should be no longer than 600 words.

(Label this on your blog as 35.1.1)

GRADING TIP:

To obtain a high grade you must critically evaluate (compare, discuss and discriminate) impact on viewers and put in a context of other video installation artists. You must use plenty of examples and use correct subject terminology confidently at all times

2 Blog Posts

P1. M1. D1.

20th March 2013

Task 2: Pre Production

1. You must produce some pre production work that documents how you have originated and developed your work for a specific installation location. You must produce at least four pieces of documentation from the following list:

4 pieces of pre production documentation from the

P2. M2. D2.

Mind Map Storyboard A Visual plan of how the video will work in it’s specific

location. A Treatment Explaining the content of your video piece Drawings and Designs for the video Mood Board A show reel of Visual Experiments showing different

video techniques/treatments/editing effects etc.

(Label this on your blog as 35.2.1)

GRADING TIP:For the higher grades you will independently select your location for the video installation. All plans will be thorough, well organised and to near professional standard. Your idea will show fresh thinking and creativity and flair. Designs will be clear and thorough.

suggested list.

LO3: Be able to produce a video for an installation in a specific location

Task 3: Bringing Your Ideas to Life

1. Create a short piece of video installation for a specific location around college. The video work must between 1-5mins long. Your work must show creativity and flair and be produced to a near professional standard.

GRADING TIP:For higher grades you will need to shoot your footage to a near professional standard. You will need to demonstrate high levels of visual awareness. The interplay between sound and vision will be effective for the given purpose.

Final Edited installation piece.

P3. M3. D3.

31st March 14

Task 4: Installation

1. Safely install a video piece to near professional standards.

2. Document your video either by filming or photographing it and upload it to your blog. (label this 35.4.1)

GRADING TIP:Learners will work independently to safely install their installation piece. They will work purposefully committedly and positively to achieve the installation.

Documentation of final installation piece.

P4. M4. D4.

7th April 14

GRADING CRITERIA

Assignment Feedback 2013 - 2014

Qualification TitleBTEC Level 3 Subsidiary Diploma in Creative Media Production QCF

Unit (s) Unit 35: Producing Video Installation Work

Assignment Title Video Installation

Assessor: Feedback Date:Student:

Grading Criteria Achieved

1 2 3 4

Assessor Feedback (detailed, criteria related & setting targets for improvement):

Assessor Signature: Date:

Student Signature (authenticating work to be their own):

Date:

Student Comments / Action Plan: