AUDIENCE RESEARCHHorror Films

Q1- WHAT IS YOUR AGE, IF YOU DON’T MIND ME ASKING?

Out all 5 of my responses all of the responses fell into the 16-25 age range category. This is going to be my target audience age.

Q2- WHICH GENDER CATEGORY DO YOU FALL INTO?

80% of the given responses were males. 20% were female. This means that our target audience gender will be males.

Q3- WHAT TYPE OF INDUSTRY DO YOU WORK IN?

All the answer that were given were different. This doesn’t have a large influence on our target audience because we are trying to reach out to a further audience.

Q4- WHAT WOULD YOU SAY IS YOUR MAIN INTEREST/HOBBY?

60% of my responses said their main interest/hobby is fitness/sport. 20% said there’s was Film and Television. Hopefully this feedback is helpful towards promoting and marketing the film trailer

Q5- DO YOU WATCH FILMS REGULARLY?

When asked whether my watch films regularly, all the interviewees said they did watch regularly which is encouraging for my trailer.

Q6- DO YOU WATCH HORROR FILMS?

When asked if they watched horror films, all the responses were yes. This means I can use the information from the other question to build a strong target audience for my product.

Q7- WHICH TYPE OF HORROR IS YOUR FAVOURITE?

When I asked them which type of horror they preferred the most. There were two answer with equal percentage: Psychological 40% and Slasher 40%. Based on this we have decided to do a Psychlogical based Horror with elements of Slasher involved.

Q8- WHAT ELEMENTS OF HORROR FILMS DO YOU ENJOY?

When asked what elements of horror do they like, the majority said they enjoy the thrill and tensions of horrors.

Q9- WHAT TYPE OF CHARACTER DO YOU EXPECT TO SEE IN A HORROR FILM?

Based on responses, audiences expect to see a scary, fearful antagonist and a protagonist. Audiences also want to see a character who would make them scared throughout.

Q10- WHAT CONVENTIONS DO YOU EXPECT TO SEE IN A HORROR FILM?

The audience want to see convention elements such as weapons, blood and murders. These are areas associated to horror films and we will try to incorporate these into our film.