Audience Questionnaire

Music Video

The Majority of my target audience are between 12 and 17. there is only a few from the genre's (House) target audience. However, this is from college students and I am showing my music

video to college students so this data is relevant as I want to please them as well. They are on the boarder line of my target audience and are, therefore, what the future generation wants.

Most of the people who answered the questionnaire were female. This may make my primary research more specific to the female genre. However, my secondary research will equal this out.

I was planning on having dialogue at the beginning of my music video, as you can see in my storyboard. However, this research has made me reconsider my idea and now I am not entirely

sure if I will put dialogue in as this may turn off many of my target audience.

The most popllar genre is pop music. Many people do not know what house music is as it is new and known for being more grungy, hence the nick name ‘Underground music’. However, the

song that I have chosen has a very pop culture sound and did very well in the UK music charts. Turn it Around, by Sub Focus. He is a very well known British DJ.

The story of my music video does relate to the song title. As this is aiming to turn things around and stop teenagers from being treated as a lower class because of their stereotype. Not all teenagers are bad and it is a shame that across the country we have a reputation for being

antisocial. This video is aiming to change peoples views, like the saying, ‘Treat people the way you want to be treated’/ if people keep treating teenagers like that, then unfortunately they are

most likely to act badly.

As this pie chart shows each form of media is used equally. Therefore I would be able to reach my target audience easily. However, form what I have learnt during this media course is that the internet is the most effective place to advertise my music video. This will save me from spending

money on advertising in every media area.

This research was positive feedback as I am using a narrative in my video. However, the narrative isn't very noticeable. From showing my colleagues my story board, they were not entirely sure

what they story was. Therefore, I need to make the storyline more obvious to my viewers.

Again, this was positive feedback as I would most likely post my video on YouTube. YouTube is mainly used recreationally, especially with my target audience. Many of my target audience use

YouTube to find new music and watch music videos that they have heard of.

I will be using a number of locations in my video so this was positive feedback. This means that my target audience should enjoy my video as the change of locations will keep them interested. I

found this when I did research on previous A2 music ideas. The more locations there were the more interesting it was and it had a batter flow.

The majority of the vote say that the longer the video, the more effective it is. I wanted to find this out as I am thinking of having dialogue at the beginning of my video, which will make it

longer. However, the video isn't too long. I wanted to find out if this would turn my audience away. Which the research has proven to be wrong.

Advert FeedbackThe most popular adverts were...

This was because the are different to any other advert and would, therefore, stand out because people wouldn't be used to seeing this making the advert more noticeable as people like to look at new things. Going against the conventions of music adverts may make my advert attract more attention. In the end I chose to go with the black and white advert. This links nicely with my music video and also connotes that there is more too see so they consumer should go and by the CD to find out.

CHOSEN ONE

Video FeedbackI made two final versions of my music video. One was in a solid colour through out and another alternated from black and white, multi colours and natural light. I asked my audience in the questionnaire which they preferred. Surprisingly, they all preferred the black and white alternating coloured version. They said that they found it more interesting and pleasing to the eye as the scenes changed. They also said that they liked the location changes a this kept them intrigued because they wanted to know where the characters were going. They said that the black and white scenes make it more clear to them how the character was feeling in that scene as it makes the scene more gloomy and dull, whereas, contrasting to the dance scenes where there is multicoloured strobe lights connoting the feeling of feeling good and free to do what they want. They liked the story line t the story as it fits with the stereotype of today's youth and how really the stereotype is over exaggerated and not every single youth will act the same as a small minority that happened to be talked about the most e.g. The Chav, they are represented to be violent, drug and weapon abusers. Whereas, san, the chav in my music video is just misunderstood and is nothing like the stereotype.However, I did receive some negative feedback. Unfortunately, the camera (iPad) that I used wasn't very god as the video turned out to be very pixelated resulting in it having bad quality. I sadly didn't have enough time to re-film everything as I found this out during the making of the video as on the iPad the quality looked perfect. They also said that the story was hard to follow unless I explained it to them. They could get a drift of what I meant but would always ask me afterwards what the narrative was.

Digipak FeedbackThe digipak options were between:

However, the chosen one was the yellow and pink one. My audience feels that this fits in with the genre of the music as the colours are regularly used and so are distorted images. However, they are rarely of the artist. Although I thought it would be appropriate to go against the convention as this is my AS coursework and, therefore, want to prove that this is my own picture. Whereas, the other one looks too ammeter and doesn't fit in with the genre, it looks more pop orientated.

CHOSEN ONE

29%

14%

29%

29%

What Genre Music do you Listen to?

Pop Rock Drim&Bass/HouseAlternative Country Electric

HMV

iTunes

Amazon

Ebay

Spotify

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10

20

30

40

50

60

Where do you buy your Music?

Where do you buy your Music?

Watch YouTube Videos

Work/Job

See Friends

Watch TV

Listen to the Radio

Read

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What do you do in you Spare Time?

What do you do in you Spare Time?