Brandon WoodUnit 1 – A02

Audience Segment Aspect of the Film Why does it work for this audience?Additional Extreme sports The Descent uses extreme sports and this is spelunking, as they

go caving they risk everything to go, this will interest people who like and do extreme sports this can be from sky diving, snowboarding, cliff jumping, hand gliding, skateboarding. These extreme sports have large audiences and the movie uses an extreme sport, which will interest these people and gain a wider audience range. The use of the extreme sport will appeal to people who theme selves do extreme sports and they would like to see this in a movie with a full female cast, as there aren’t many movies portraying this.

Primary Blood and gore The use of the blood and gore will attract the audience who like to see an excessive amount of blood, and like and don’t mind having gore in a film. This could be from the use of prosthetics in the film where they use this to show and express the danger such as the broken leg and the film also uses the dark area and plays with the emotion of the audience in the ways they put the characters in danger and this will attract the audience as they are fans of the gore and the use of these techniques appeal to them. People have seen movies such as Saw will like to see the Decent.

Primary Adventure The adventure is the main focus of the movie as they are set in a cave and go cave exploring and find themselves stuck, with no help from the outside world. The Descent attracts a primary audience on the part that it is an adventure and how the girls go exploring and find they fighting for life. People will be interested in the Descent because of previous adventure films such as Indiana Jones.

Primary Betrayal/secrets The betrayal aspect of the film is the secrets of the characters and how the guilt makes them go on the adventure but also how the

Brandon WoodUnit 1 – A02

secret makes them fight for freedom and the audience would like this as the mystery of the character as the main charters turn on each other but there friends pay the price.

Primary Girl Genre The all genre group in the movie will attract a more female audience but the female group is represented as a strong, confidant and individuals. The way they are displayed allows them to go caving and on an adventure and this shows how they don’t need men and how they can fight for them selves. When the group faces danger they are strong and are able to fight. The movie shows the women as strong characters and they are the main focus.

Secondary The director, Neil Marshall The director for the Descent is Neil Marshall. He is known for the different movies he has directed and with his past success he is able to attract a wider audience for the film as people will know him from films like dog soldiers and had a all-male cast, and people would like to see the new film by him because of elements such as all female group unlike his previous success.

Primary Monsters (The Crawlers) The monsters used in the film are the crawlers and people who like and are horror fans will want to see the movie as it because the use of costume design and detail will interest them. They would want to see the movie because of the way the female case interact and defend them selves from monsters such as the crawlers. Also the monsters are represented as men making women vs. men element. The monsters and the aspect of horror attract the audience and the use of prosthetics to elaborate on the monster element.

Primary – Film Fans Sound non - diegetic The use of non-diegetic sounds such as the music/songs will attract people such as film fans as they would be able to know what the music played is and influence them to see the movie

Brandon WoodUnit 1 – A02

because it may have there favourite artists. The music used in the film is by John Carpenter, and people who know him will be drawn into seeing the movie and his great work alongside it.

Primary Survival The sub-genre survival is part of the Descent and this element is shown as the characters are fighting to survive from the monsters. The genre of survival will interest people who like this element and the danger characters are placed through testing them creating them a audience for the movie. The use of survival influences the people to watch the film as they use of it in the film and how the use of a female group are portrayed in this situation.

Secondary Drama The drama aspect of the film will appeal to an audience who like drama, and placing it as secondary for this aspect for the film is because not many people will appeal towards a horror drama element. The film uses elements of drama and these may not influence them fully into watching it. Similar films like Dog Soldiers might persuade them to watch the movie.

Primary Horror The main theme of the movie is Horror and this theme is applied in the movie with the use of the crawlers in a caves. Also the use of the female group in a horror movie shows it in a different aspect and people would like to see this because of these elements. Also people whom like horror would want to watch the descent. The films genre, horror uses the horror rules and this would appeal and influence a people to see it as they movie would be following the basic rules such as sex = death.

Secondary Stars/Cast The film has a all female cast and with this they are able to gain a wider audience by promoting the cast/stars and attracting their fan base to see the movie. The cast will attract a audience as people would have seen them before in other movies or the use of the certain cast in a horror movie may also attract a audience as

Brandon WoodUnit 1 – A02

they would be drawn by the all female cast. There aren’t many other movies that have all female casts unlike the descent. People who have seen the actors such as Shauna Macdonald who has been in MI-5 or The Rocket Past.