1. Strategic Management MGMT 304 Metcash Cameron Laird S00103582 Deelan Ramjee S00109859 Stephanie Balabanis S00104490

2. Direction of Presentation: Industry AnalysisCompetitor AnalysisMetcash Analysis Key strategic issuesMetcash Analysis Analysis of financial dataMetcash Major Strategic IssuesAlternative StrategyFinal RecommendationPlease Note: Audio Files have been uploaded to each slide and will play automatically. Press enter when the audio file has finished and you are ready to go to the next slide. 3. Industry Analysis Within Australia the percentage of the dry goods grocery market is controlled by two major supermarkets: - Woolworths - Coles In October 2012, Deloitte Access Economics identified market share for Woolworths to be at 41.1% and Coles at 31.0%, for a total of 72.1%. 4. Competitor Analysis Woolworths, Coles and Metcash all have their own iconic strategies which aim to differentiate themselves and enable them to overcome the symptoms of the change. Coles promotes Driving the Coles Difference. Woolworths strategies include pursuing to target many different consumer groups, particular consumers connected to Social Media. More than 1.8 million customers have the Woolworths app. 5. Metcash Analysis: Key strategic issues Metcash is undergoing internal changes within the company to become more competitive and recognized. Currently, the expansion of Metcashs franchises, products and services into new geographic areas with the acquisitions of the Franklins Group. 6. Metcash Analysis: Financial Data Metcash is a publicly listed company At the moment Metcash have a dividend yield of 6.8% Since 2012 Metcashs forecasted sales are down 5.2% from the previous financial year 7. Metcash Major Strategic Issue Due to the aggressive price wars between these Coles and Woolworths prices for grocery range have significantly dropped. Metcash must focus on developing their brand name and accessibility to consumers. Metcash Re-badged Franklins Group the skills and knowledge behind independent operators and local knowledge would help increase success. 8. Alternative Strategy Metcash must anticipate any conflict or uncertainty change may cause within the company. The Balanced Scorecard is important to identify and assess strategy evaluation and control and to also measure product quality and customer service. Forward integration strategy encourages increased control 9. Final Recommendation To employ mobile representatives to provide ongoing training towards product development as well as embracing the desired company image. The department of marketing should take all responsibility with allocating marketing materials and campaigns for all franchises. Encourage forward integration from increased control.