#BUSCD Session 8March 12, 2012

(can you believe it)

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SxSW

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Trends

From branded content to content brands

Distribution of content: context, device, platform

Collaboration: Creating the Code

Agency transformation: digital, iterative, prototyping

The power of the individual

Social graph > interest graph

Data

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What has changed?

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ads and messages

words and pictures

readers and viewers

brand as deliverer

writer/art director

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ads and messages

words and pictures

readers and viewers

brand as deliverer

writer/art director

experiences

code, apis

participants and collaborators

brand as connector

ux, ia, developer, engineer

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Team

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Instead of communicating products,make products worth communicating

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Skills

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Toolkit

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Consumer

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Message > Engagement > Collaboration

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What hasn’t changed?

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The power of an idea

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Question is: what is a creative idea?

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Special thanks to Google forthe Re-Brief slides and content.

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