Business Process Business Process Outsourcing (BPO)Outsourcing (BPO)

in Indiain IndiaBYBY

Ansuman ChakravortyAnsuman Chakravorty

Brajesh kumar Panday Brajesh kumar Panday

Harmeet KaurHarmeet Kaur

Pawan SharmaPawan Sharma

Sumit Sharma Sumit Sharma

Tanesh KothariTanesh Kothari

ContentsContents

DefinitionDefinition What do BPO companies doWhat do BPO companies do AdvantagesAdvantages DisadvantagesDisadvantages BPO in IndiaBPO in India Outsourcing animation industry in IndiaOutsourcing animation industry in India Few BPO’s of IndiaFew BPO’s of India ConclusionConclusion

DefinitionDefinition

The concept of taking internal company The concept of taking internal company functions and paying an outside firm to handle functions and paying an outside firm to handle them.them.

BPO involves the full transfer of BPO involves the full transfer of responsibility for functions such as responsibility for functions such as transaction processing, policy servicing, transaction processing, policy servicing, claims management, HR, finance, and claims management, HR, finance, and compliance to the outsourcing companycompliance to the outsourcing company

What do BPO companies doWhat do BPO companies do To put it simply, they specialize in performing back-office To put it simply, they specialize in performing back-office

processes for other companies. The economic downturn that processes for other companies. The economic downturn that hit the world economy around the beginning of the hit the world economy around the beginning of the millennium made several foreign companies look for ways of millennium made several foreign companies look for ways of reducing cost and streamlining operations. One such way, for reducing cost and streamlining operations. One such way, for a company is to “outsource” some of its processes to a BPO a company is to “outsource” some of its processes to a BPO firm, at probably half or even one-fourth its original cost. firm, at probably half or even one-fourth its original cost. Price here is key! In India, this trend started primarily in the Price here is key! In India, this trend started primarily in the technology area - operating and manning remote technical technology area - operating and manning remote technical helpdesk teams, application and network monitoring services helpdesk teams, application and network monitoring services among other offerings. Once the success of this mode of among other offerings. Once the success of this mode of delivery was established, it didn’t take long for other delivery was established, it didn’t take long for other processes in a company’s operations to be outsourced as well processes in a company’s operations to be outsourced as well - healthcare, supply chain, insurance, education and training, - healthcare, supply chain, insurance, education and training, finance, customer service, collections, telemarketingfinance, customer service, collections, telemarketing

Why to Outsource?Why to Outsource? To save moneyTo save money Improve qualityImprove quality Free company resources for other activities.Free company resources for other activities. To increase their competitivenessTo increase their competitiveness Labor-intensive activities Labor-intensive activities Separating their core operational Separating their core operational

processes from non-core supportprocesses from non-core supportprocesses processes

Outsourcing eliminates up-front capital Outsourcing eliminates up-front capital costscosts

Enabling focus on strategiesEnabling focus on strategies Improving EfficiencyImproving Efficiency Expanding CapabilitiesExpanding Capabilities Competitive Advantage Through best of the Competitive Advantage Through best of the

Technology and Training Technology and Training Avail External ResourceAvail External Resource Reducing Risks Reducing Risks Reducing Operating CostsReducing Operating Costs Better usage of Capital FundsBetter usage of Capital Funds

BENEFITS OF OUTSOURCINGBENEFITS OF OUTSOURCING

Works that India gets by Works that India gets by BPOsBPOs

Customer Care (Call Centers)Customer Care (Call Centers)

AdministrativeAdministrative

Finance and AccountingFinance and Accounting

Payment ServicesPayment Services

IT & AnimationIT & Animation

Outsource Your Animation Outsource Your Animation Work To IndiaWork To India

India is steadily growing as a major India is steadily growing as a major outsourcing hub.outsourcing hub.

After Hollywood, India has the second After Hollywood, India has the second largest entertainment industry.largest entertainment industry.

"The Indian animation industry is seen to "The Indian animation industry is seen to have the potential to touch revenues of have the potential to touch revenues of over Rs12 billion from the current level to over Rs12 billion from the current level to Rs 42 billion in 2009". Rs 42 billion in 2009".

What makes India a hub for animation? What makes India a hub for animation?

Why is the sector experiencing exponential growth?Why is the sector experiencing exponential growth? India offers good advantages to themIndia offers good advantages to them Low costLow cost Good English speaking workforceGood English speaking workforce Talented techniciansTalented technicians Infrastructure Infrastructure World class quality of finished work World class quality of finished work

Few Indian Animated MoviesFew Indian Animated Movies

The Lion KingThe Lion King Finding NemoFinding Nemo The Adventures of Tenali RamanThe Adventures of Tenali Raman AlibabaAlibaba MICAMICA Bombay DogBombay Dog HanumanHanuman

These are some of the animation films with Indian expertise that have received rave international reviews.

Alibaba and 40 ThievesAlibaba and 40 Thieves was a was a 90-minute animated film made at 90-minute animated film made at $15 million by the Chennai-$15 million by the Chennai-based Pentamedia Studios. based Pentamedia Studios.

Alibaba and 40 ThievesAlibaba and 40 Thieves was was accepted for Oscar screening accepted for Oscar screening under the animation category under the animation category last year. last year.

Pentamedia is one of the Pentamedia is one of the pioneers of the industry. pioneers of the industry.

The film from the Pentamedia The film from the Pentamedia Studios are Studios are Sinbad The SailorSinbad The Sailor; ; The Pandavas, The Five The Pandavas, The Five WarriorsWarriors

HanumanHanuman has been has been created by the Kerala-created by the Kerala-based animation based animation company, Toonz company, Toonz Animation.Animation.

Three-year-old Toonz Three-year-old Toonz animation was rated by animation was rated by California-based California-based AnimationAnimation magazine as magazine as among the 'Top Ten' in its among the 'Top Ten' in its segment last year. segment last year.

In China, he is called In China, he is called Shun Wu Kong, the wind Shun Wu Kong, the wind monkey; while in monkey; while in Thailand, he is the central Thailand, he is the central character in Ramakiya, character in Ramakiya, the country's most popular the country's most popular folk tale. folk tale.

MICAMICA is UTV Toons' first full 3-D is UTV Toons' first full 3-D animated series.animated series.

The series is a collaboration The series is a collaboration between UTV Toons and between UTV Toons and Ricochets Productions, France.Ricochets Productions, France.

The Mumbai-based UTV Toons is The Mumbai-based UTV Toons is the largest animation company in the largest animation company in India and boasts of a facility with India and boasts of a facility with over 700 skilled artists. over 700 skilled artists.

In year 2000, UTV Toons, a UTV In year 2000, UTV Toons, a UTV Group company, bagged a Group company, bagged a contract with the Canada-based contract with the Canada-based Fun Bag, a subsidiary of Fun Bag, a subsidiary of Universal Studio for $65 million. Universal Studio for $65 million. It's show It's show For Better Or For WorseFor Better Or For Worse is currently being aired on is currently being aired on Teletoon, Canada and is based Teletoon, Canada and is based on a popular comic strip. on a popular comic strip.

Other AnimationsOther Animations

The Mumbai-based Maya The Mumbai-based Maya Entertainment has produced Entertainment has produced special effects for special effects for The MummyThe Mummy and and Stuart LittleStuart Little, Maya (a , Maya (a animating short film)animating short film)

OVERSEAS FIRMSOVERSEAS FIRMS

Foreign entertainment companies like Walt Foreign entertainment companies like Walt Disney, Imax and Sony are increasingly Disney, Imax and Sony are increasingly outsourcing cartoon characters and outsourcing cartoon characters and special effects to India. Other overseas special effects to India. Other overseas firms are also outsourcing animation for firms are also outsourcing animation for commercials and computer games created commercials and computer games created in India. in India.

Few BPOs Few BPOs In IndiaIn India

goes like thisgoes like this

Patni Computer Systems Patni Computer Systems Industries Ltd.Industries Ltd.

Work They Do…..Work They Do…..

(Specialization)(Specialization)

Technical Support / IT Technical Support / IT Helpdesk, Network Helpdesk, Network and Security and Security Management, Third Management, Third Party QC/QAParty QC/QA

Few BPO’s of INDIAFew BPO’s of INDIA

●GENPACTGENPACT●WNS GLOBAL SERVICEWNS GLOBAL SERVICE●TCS BPOTCS BPO●IBM DAKSHIBM DAKSH●COGNIZANTCOGNIZANT●WIPROWIPROCONVERGYSCONVERGYS

CONCLUSIONCONCLUSION "Today BPO is the latest mantra in "Today BPO is the latest mantra in

India". India".

BPO Services have the potential to create a million jobs a year for India’s BPO Services have the potential to create a million jobs a year for India’s growing army of graduates. Web-based business models will define the future, growing army of graduates. Web-based business models will define the future, thereby throwing up more and more opportunities for outsourcing operations thereby throwing up more and more opportunities for outsourcing operations that will be managed remotely.that will be managed remotely.

Thus, there is no dearth of jobs in this industry that is fast growing and has no Thus, there is no dearth of jobs in this industry that is fast growing and has no age bar if you are willing to work in shifts, based on an individual company’s age bar if you are willing to work in shifts, based on an individual company’s needs. The BPO industry in India is slated to grow at 30% annually for the next 3-needs. The BPO industry in India is slated to grow at 30% annually for the next 3-4 years.4 years.

An approximate 3, 50,000 people are working in this promising and growing An approximate 3, 50,000 people are working in this promising and growing industry. Many BPO companies are taking in at least 300 people every month. industry. Many BPO companies are taking in at least 300 people every month. More and more BPO companies are coming to Chennai and setting up their More and more BPO companies are coming to Chennai and setting up their shops. The number of people joining this bandwagon is growing by the day. shops. The number of people joining this bandwagon is growing by the day.

Thus BPO is a great source of employment in India.This industry has contributed Thus BPO is a great source of employment in India.This industry has contributed a lot to the national economy.It is one of the main reasons behind the booming.a lot to the national economy.It is one of the main reasons behind the booming.

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