Founder s : Adele Lu Darren Leong Kenneth Tan Ng Sheng Zhe Shum Li Sze

OUR BURGERS

BUSINESS BACKGROUD

OUR LOGO

MOTTO

Eat smartStudy smart

MISSION

To sell food in a fast, friendly environment that appeals to pride conscious, health minded consumers

REASONS WE STARTED

• More affordable• Takes less time to wait and eat • Healthier food

LOCATION

• Syopz Mall• Beside Famous Amos

MARKET ANALYSIS

• Taylor University students• Taylor University lecturers• Taylor University staffs• Nearby community

CLIENTS AND CUSTOMERS

• “Food Budget” from allowance• Adjusting spending• Fast service • Affordable

PREFERENCES OF OUR CUSTOMER

COMPETITORS

• Subway• Pizza Cottage• Pizza Hut• Snowy• Star Teh Tarik

STRENGHT S AND WEAKNESSES OF COMPETITORS

• Long waiting time• Location • Branding

• Reasonable prices• Variety of food items• Clean

MARKETING STRATEGIES

- Low waiting time- No waiting period

Save time

PRODUCTS AND SERVICES BENEFITS

Cheese Burger

Fish Burger

Chicken Burger Beef Burger

VARIETY OF BURGER CHOICES

Artificial ingredients

& preservativ

es

Minimally processed,

handled food

CLEAN FOOD

Healthier Lifestyle Vitamin B

Calories CountCarbohydrates

ORGANIC AND CALORIES COUNT

Delivery Services Free Internet Access

SALES STRATEGY

Cost price of productsRM 2 – RM 4

Selling price of productsRM 6 – RM 9

Cheap and affordable price

PRICE OF OUR PRODUCT

MENU OF OUR PRODUCT

Social Media Sites

ADVERTISING AND PROMOTIONAL ACTIVITY

#ourburgers #eatsmartstudysmart

Personal Website

ADVERTISING AND PROMOTIONAL ACTIVITY

www.ourburgersaresmart.com

MANAGEMENT STRATEGIES

Partnership-Legal paperwork is simple and low cost-Easier to get capital due to more owners

BUSINESS LEGAL STUCTURE

1) General manager Oversees general restaurant

operationsHires & manages staffWorking on marketing

initiatives

Requirements (Adele)- Excellent interpersonal communication skills- Have leadership skills- Understanding of food safety, equipment safety & sanitation regulations

ROLES

2) Shift managerOversees restaurant operations

during certain shiftsResponsible for monitoring

cash handlingDirects kitchen workers & take

orders

Requirements ( Li Sze ) - Knowledge of all employee roles in a given shift- Team-leading skills- Physical requirements including standing, bending, lifting

3) CashierResponsible for taking cash

and debit/credit cardsMake change for customersWorking with manager to

handle, record & store all cash correctly

Requirements ( Sheng Zhe )- Excellent math skills- Attention to detail- Friendly & clear communication skills

4) Waiter Take orders from

customersServe food for customers

Requirements ( Kenneth )- Polite to customers- Understanding of time management- Friendly & clear communication skills

5) Delivery guy Deliver food to the

location of customers

Requirements ( Darren )- Good in time management- Able to deliver food to customers in minutes- Have high stamina & be sporty

FINANCIAL PLAN

CAPITAL

Adele : RM 35,000Darren : RM 20,000Ng Sheng Zhe : RM 15,000Kenneth : RM 15,000Li Sze : RM 15,000

Total : RM 100,000

Bank loan from Citibank : RM 10,700

Invested byowners

Loan from lenders

TOTAL CAPITALRM 110,700

Renovation & permit =

RM55,000Monthly expenses ( rental + labour wages + Insurance + raw materials )

= RM 16,700Furnitures & Utilities=

RM39,000

MONEY NEEDED TO START THE BUSINESSStart up expenses Amount (RM)Graphic logo & outdoor sign 4,000Permit 1,000Renovation 50,000   Furniture 10,000Food processor & machines 10,000Kitchenware 2,000Receipt printer 500Sink 1000Fire extinguishers 500Refrigerator 10,000Electrical appliances 5,000   Rental (monthly) 5,000Labour wages ( 1,000 x 5) (monthly)

5,000

Insurance (monthly) 6,000Raw materials 700Total start-up costs 110,700

YEAR 1

YEAR 2

YEAR 3

R = RM 146,000

L = RM 30,000

R = RM438,000

P = RM85,350

R = RM 876,000

P = 299,100

FORECAST PROFIT AND SALES OVER THE NEXT 3 YEARSR =

REVENUEP = PROFITL = LOSSES

TARGET SALESFor one year

91,250burgers36,500 delivery services

DISTRIBUTION OFPROFITS AND LOSSES

Adele : 35%Darren : 20% Ng Sheng Zhe : 15%Kenneth :15%Li Sze : 15%

SALARY

RMAdele : 3000Darren : 1500Ng Sheng Zhe : 2000Kenneth : 1700Li Sze : 2500

ACTION PLAN

Earn a net profit of RM 24,000

Sell our own merchandise with an affordable price

Expand the popularity

More promotion and advertising to the nearby community

Marketing team

Within 24 months

Within 12 months

Within 18 months

Within 6 months

Earn a net profit of RM 58,000

Earn a net profit of RM 80,000

Marketing team

Product efficient workers

Invite brand ambassador

Manager

Manager

-What Are the Benefits of Fast Foods? (2015, April 22). Retrieved October 24, 2015.

-Advantages and Disadvantages of Fast Food - Fast Food Menu Prices. (2013, July 11). Retrieved October

24, 2015.

REFERENCES

- Fast Food Restaurant Roles and Job Descriptions(2013, December 29). Retrieved October 21, 2015.

- Fast Food Company Hierarchy(2013, November 25). Retrieved October 21, 2015.

- 6 Reasons You Need a Financial Plan(2011, May 17). Retrieved October 22, 2015.