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BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
BusinessUnusualStrategiestoEnsure2018istheYearResearchStopsDreaming&
StartsDoing
Kris>nLuckLuckCollec>ve
@KRISTINLUCK
CHALLENGES
“I’m&redofhearingthatthemarketresearchindustryneedstoinnovate.Whatdoesthatevenmeananymore?Hasanyone
intheMRworlddonetrulyinnova&veworklately?”
–CorporateResearcherReport,Quirks2017
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
MARKET RESEARCH THROUGHOUT THE YEARS
1920’s
1970’s
1990’s
2000’s
NOW
DANIEL STARCH ERA WORLD WIDE WEB DEMOCRATIZATION OF RESEARCH
Modern market research born to track advertising effectiveness
Data collection becomes more efficient with the advent of online panels
Everyone runs research – More data is collected by more people because they need more customer insights
METHODOLOGICAL STANDARDIZATION
THE DATA EXPLOSION
Increased standardization in methodology and emphasis on best practices
Big, episodic research projects are commonplace. Research timelines begin accelerating
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
(INUS$M) 2014 2015 2016 2015/16NETGROWTH(%)
Tradi?onallydefinedmarketresearch(ESOMARGMR)* 38.3 39.7 40.2 1.3**
Onlineanaly?cs 7.9 8.8 9.5 8.0
Managementconsultancies 5.3 5.6 5.9 5.4
IT&telecomresearch 3.8 4.0 4.4 10.0
Marke?ngreports&research 3.6 3.6 3.9 8.3
Socialmediamonitoring 1.7 2.1 2.7 28.6
Socialmedia&communi?es 1.9 2.0 2.1 5.0
Webtrafficmeasurement 1.1 1.1 1.2 9.1
Sampleandpanelproviders 0.95 0.99 0.96 -3.0
Surveyso^ware 0.50 0.58 0.65 12.1
Incrementalturnoversub-segments 26.8 28.8 31.3 8.7
Totalvalueexpandedmarket 65.1 68.5 71.5 -
@KRISTINLUCK
**Growthnumberisanetgrowthnumber,whichincorporatescurrencyvaria?ons
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
AVERAGE INTERVIEW LENGTH
14
16
1918
23
21
2010 2011 2012 2013 2014 2015
Min
utes
Interview Length
*Source: SSI Data Data based on a calendar year (January-December) Includes all global studies fielded through SSI Dynamix Exclusions: studies with median time >24 hours
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
Hearwhatactualrespondentsthinkaboutresearchsurveysat…..
hcp://content.voxpopme.com/survey
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
NOTCONVINCED?
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
OPPORTUNITIES
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
WHATTOLOOKFOR
GRIT
SCALABLE
FUTUREPROOF
ABILITYTOPIVOT
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
COMBATTING FEAR OF FAILURE
DEVELOPACULTUREOFEXPERIMENTATION
CLIENTADVOCATES
LEANSTART-UPTECHNIQUES
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
COMPANIES INNOVATING RIGHT
THEFUTUREOFINSIGHTS
HUMANIZED
INTERACTIVE
DYNAMIC
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
4DAILYHABITSTOENSUREYOU’REFUTUREPROOF
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
FOLLOWYOURINSTINCTS
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
GETOUTSIDETOGETINSIDE
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
BEAFUTURESCOUT
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
BUSTOUTOFYOURCOMFORTZONE
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
“Intheend,thegreatcompanieswillbetheonesthathavevisiontofacefactssquareintheeyeand
takeac?on-radicalac?on”
–RoseMarcario,CEO,Patagonia
@KRISTINLUCK
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
KRISTIN LUCK [email protected]
+1 310 713 6622
@kristinluck
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
Q & A
Kris?nLuckLuckCollec?ve
YourPhoto
BusinessUnusual:StrategiestoEnsure2018istheYearResearchStopsDreamingandStartsDoingKris?nLuck,LuckCollec?ve Beyond MR
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