DIGITAL MARKETINGDigital marketing involves marketing and the

internet, along with other new forms of digital media to promote your business online.

An Emerging Career

• Different Digital Marketing techniques includes - Social Network Marketing, Search Engine Optimization, Viral Marketing, Web Analytics, Reputation Management.

• Importance of this medium of advertising is growing day by day as small business is rapidly embracing an online presence as a vehicle for marketing and increasing their customer base.

• The shift from analog to digital media, have opened an avenue of a new career option for people to take up digital marketing as their profession.

• Biggest nation in Broadband usage• Highest number of mobile users in world• Strengthening of the Infrastructure• Job opportunities are emerging in the sector

Growth Trend of Internet Market in India

Exciting Career• Constant changes in technology & competition• Constant interaction with vendors and advertisers• A booming sector poised for huge growth• Better paying domain

Career in Digital Marketing

As digital marketing pertains to knowledge in science, statistics, artistic visualization and e-commerce, student of any field can take up digital marketing as a career. • However, those with degrees in technology and/ or marketing do have an upper-hand.

Who can take Digital Marketing as a profession?

Requires People with knowledge• Start a career with Internet Marketing as Graduates• MBA’s are preferred

Qualification Personality Traits Required

• Recognizing the importance of this, there are many training institutes who offer diploma/certificate programs in digital marketing.

• Similar to training institutes, management colleges are planning to start up specialization in Digital Marketing as it involves a process of structured learning.

• There are many areas of learning in digital marketing like video, writing of scripts, marketing, etc.

Learn Digital Marketing

SEO • Search Engine Marketing• Affiliate Marketing• Brand Marketing• Blogger• Social Media Marketing• Google Adwords • PPC• Training • Freelancing• Entrepreneur

Job Opportunities

New Media & Digital Media Agencies• Advertising agencies• E-business & E-commerce companies• Companies providing online marketing products & services• Corporate employers recruiting for In-house online marketing related job• SEO & SEM firms

Companies providing Career Opportunities in Digital Marketing

A fresher can expect between 15000-30000 rupees per month. Sky is the limit for experienced professionals.

Salary For a Digital Marketing Professional

SEO Specialist 90 k – 1.5 lpa

SEO Coordinator/Associate - 3-6 lpa

SEO Ananlyst : 3.60-4.80 lacs

SEO Manager : 3-6 lpa

SEO Account Manager: 2-3lpa

Director digital marketing:INR 10,00,000 - 15,00,000 P.A

SEO Positions & Salary offered

SEO / SMO:SEO Executive/ SEO ConsultantSenior SEO Executive / SMO ExecutiveSEO ConsultantSEO / PPC Analyst SEO Account ManagerLink builder

Google Adwords :PPC SpecialistPPC Analyst

Digital marketing designation

Cont.Digital marketing designation

Senior PPC AnalystPPC Account ExecutivePPC Account Manager

Affiliate Marketing :Affiliate Marketing ExecutiveEmail & Affiliate Marketing Specialist

Digital Marketing Manager

Digital marketing head

According to recent research, at least $100 million are being spent at present on digital marketing in India. Since digital marketing is on a growth curve, job prospects in this industry look very bright for skilled professionals. Job search portal ‘indeed.com’ in 2010 had stated that at least 5 out of top 10 job trends will focus on digital media. In the coming year too, there will be an incredible demand for Business Development Managers, Online Marketing Managers, Social & Digital Marketing Managers, Social Media Directors, Interactive Media Strategists, Web Marketing & PR Managers, Marketing Program Specialists and similar profiles.

Factors causing job growth in Digital Marketing in India

DIGITAL MARKETING TRENDSIndia has rapidly become one of the biggest social marketing audiences in the world.

Behind China and the US India Currently ranked 3rd in terms of the number of internet users.

Active internet users in grew 28% in comparison with last year reaching 50 million in 2012.

75% of all youths in India access the internet on a regular basis.

India is growing second fastest on facebook and the sixth largest for twitter.

India ranks second in the world in terms of mobile internet usage with 35 million users.

Thank You

Digital_Marktg

institute-of-digital-marketing

DigitalMktg

info@digitalmarketing.ac.in

91- 22 -26708186 / 91-22-40120576

digitalmarketing.ac.in