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“The Latest & Most Updated
Digital Marketing
Training Course”
Digital Marketing CourseLearn Digital Marketing and Increase Your Business, Grow in Career or Start your Career
Accompanied with Powerful Professional Certificate
Google Adwords Certification
Join Our Digital Marketing Course andBecome A Google Adwords + Facebook
Certified Professional
Adwords FundamentalSearch Adver�singDisplay Adver�singVideo Adver�singShopping Adver�singMobile Adver�sing
Google Analytics Certification
Industry Recognized ITS Certification
Facebook Blueprint Certification
www.itstraining.in
2017
JoBS
Social Media Analyst
Salary : 18k to 30kA�er 3 years of experienceDesigna�on- Social Media Manager
Freelance Digital Marketer
Monthly earning with just2-3 projects: 40k to 75kMonthly earning with just4-5 projects: 1Lac to 1.5lacs
Online Reputation Executive
Salary: 21k to 30kA�er 3 years of experienceDesigna�on- Online Reputa�on Manager
Digital Marketing Executive
Salary: 21k to 35kA�er 3 years of experienceDesigna�on- Digital Marke�ng Manager
PPC Analyst
Salary: 18k to 30kA�er 2 years of experienceDesigna�on - Sr. PPC AnalystSalary: 35k to 65k
Content Marketing Executive
Salary: 21k to 35kA�er 3 years of experienceDesigna�on- Content Marke�ng Manager
www.itstraining.in
Online Marketing
Website Creation
Search Engine
Optimization
ContentMarketing
EmailMarketing
GoogleAdwords
Google Analytics
LeadGeneration
SocialMedia
Marketing
OnlineReputation
EcommerceMarketing
MobileMarketing
Online Media Buying
Adsense & Affiliates
Marketing
What You Will Learn Here ?15 Modules of Digital Marke�ng with Prac�cal
MarketplaceSelling
www.itstraining.in
01 Introduction toOnline Marketing
Getting Started With Digital Marketing · Defining Digital Marke�ng · Career Op�ons in Digital Marke�ng · Need of Digital Marke�ng · Growth of Personaliza�on · Tradi�onal Vs. Digital Marke�ng
Constituents of Digital Marketing · Introduc�on to Traffic Acquisi�on · Suppor�ng digital Channels · Pro's & Con's of online Marke�ng · What to expect from Each Channel
Digital Marketing Framework · 4 Stages of Marke�ng · Understanding each stage with a case · Selec�ng the best channel for each stage
www.itstraining.in
DURATION : 04 HOURS
02 Introduction toWebsite Creation
Getting Started with Website Creation · Types of Websites · Key Website Terminology
Buying Domain & Hosting · Learn how to Buy Domain & Hos�ng · Interlinking Domain & Hos�ng Servers ·U nderstand Cpanel · Understand File & Folder System in Server - · Create your first Page
Configuring Wordpress Basics · Install Wordpress · Understand Difference between installing Wordpress on root Vs. Child Directory · Understanding WP Dashboard · Understand difference between post & page · Create your first page & post
Wordpress Customization · Update Wordpress Menu · Understand & Install Plugins · Understand & Install WP Themes · Add Basic customiza�on to theme · Understand how to select paid theme
www.itstraining.in
DURATION : 12 HOURS
03 Search EngineOptimization
Search Engine Overview · Know Defini�on and importance of Search Engines · Understand Anatomy of Search Engine Result Page · Understand Key Search Engine Processes
Introduction · Know why search ranking ma�ers · Define SEO · Understand Key Factor involved in SEO
Introduction to Keywords · Why to do keyword Research · Key Query Types · Essen�als of s good keyword
Keyword Selection · How to select keywords as per user personas · Different User Stages · Top 5 Keyword Selec�on tools · Sor�ng Keywords down · Target Keywords for different pages
To Be Continued....www.itstraining.in
DURATION : 10 HOURS
On Page SEO · Content Op�miza�on · Content Relevance · Content Length & Depth · Essen�al of Op�mized Website Copywri�ng
HTML Optimization · Be able to op�mize HTML for SEO · Know the best prac�ces & formats for wri�ng Title, Descrip�on, Heading, Anchor & Image Tags
Architecture Optimization · Improve readability of your website for search crawlers · Know essen�als for architecture op�miza�ons meta robots tag, url structure, canonicaliza�on, sitemap & robots.txt crea�on and site speed op�miza�on.
To Be Continued....
03 Search EngineOptimization03 Search EngineOptimization
Continued....
Off Page SEO · Social Signals · Know importance of Social Content Sharing · How to get social signals
Webmaster Tools · Know How to Integrate website with Webmaster Tool · Understand key tabs in webmasters tool data highlighter, search analy�cs, sitelinks, removing url's adding sitemap & robots.txt
Link Building · Know What is Link Building · Differen�ate between good and bad link · Old link building Methods · New Link Building Methods
Local SEO · Understand Concept of Local Seo · Know Ways to improve posi�on for local search queries
SEO Tools & Algorithm · Top 10 Seo Tools · Using these tools for compe�tor analysis, Audit, repor�ng, & SEO · Key Google Algorithms · How to save & Recover from these updates · Crea�ng Penalty free seo strategy
03 Search EngineOptimization03 Search EngineOptimization
Continued....
04 Web Content / Blog Marketing
Introduction to Content Marketing · Defining of Content Marke�ng · Content Marke�ng Advantages · Content Marke�ng Rules
Getting Started with Content Creation · Most Popular content Types · Quick Ways to Create different types of Web Content · Key Content Crea�on tools
Creating Content Calender · Generate Content Ideas · Developing Content Plan · Crea�ng Pos�ng Schedule
www.itstraining.in
DURATION : 04 HOURS
05 EmailMarketing
Introduction to Email Marketing · Defining Email Marke�ng · Understand its importance · Understand Email delivery process
Email List Building · Why to Build Email List · Where to Capture Email Contacts with Example
Types of Marketing Mailers · Acquisi�on / Direct Promo�on · Usage Promo�on Mails · Educa�onal · Feedback/Survey · Trigger Based
Introduction to Opt-in Mailing · Know key Op�n So�wares · Use Op�n Email So�ware · Create an email list · Installing tracking code on your website · Segmenta�on
Introduction to Mass Mailing · Need of Mass Mailing · Mass Mailing setup process
www.itstraining.in
DURATION : 04 HOURS
06 Google Adwords / PPC
Introduction to Google Adwords · Defining of Adwords · Ad Types · How Adwords Work
Adwords Campaign Structure · Key Adwords Terms · Overview of Adwords campaign structure with example
Creating a Winning Adwords Campaign · Good Vs. Bad ad Copies · Campaign best prac�ces
Adwords Ads Extensions · Understand Adwords Keyword Match types · Add be�er control over targe�ng
Keyword Match Types · Broad, Exact & Phrase Match · Modifiers
To Be Continued....www.itstraining.in
DURATION : 08 HOURS
Introduction to Display Ads · Display Campaign Setup · CPC vs. CPM Bids · Display Adgroup targe�ng op�on · Display Ad best prac�ces
Intoduction to Video Ads · Se�ng Up Video Ad Campaign · Video Ad Targe�ng op�ons
Adwords Remarketing · Remarke�ng Concept · Se�ng remarke�ng tag on website · Using remarke�ng list for targe�ng
Tracking Performance & Conversions · Introduc�on to Conversion Tracking · Se�ng Conversion tracking in website · Checking Conversion stats · CPA Bids
Continued....
06 Google Adwords / PPCGoogle06
07 WebAnalytics
Intoduction to Web Analytics · Understand importance of Web Analy�cs · Know Why to use Google Analy�cs for Tracking
Getting Started with Google Analytics · Google analy�cs setup · Understand structure of Web Analy�cs · Understand Difference between account, property, view & user access · Understand dimensions & Matrices · Key GA Reports
Key GA Reports · Audience Report · Acquisi�on Report · Behavior Report · Conversion Report
Other GA Essentials · Se�ng Goals & Filters · Custom Campaign Management · Adwords & Webmaster integra�on with GA · Se�ng Custom Reports
www.itstraining.in
DURATION : 04 HOURS
08 Lead Generation & Conversion Optimization
Getting Started with Lead Generation · Define a lead · Understand 4 Pillars of Lead Genera�on · Know types of Landing Page · Know landing Page essen�als · How to create op�mized form · Key offers to Promote
Introduction to Conversion Rate Optimization · Define CRO · Understand it's importance in lead genera�on
Getting Started with CRO · Types of tes�ng · Understanding tes�ng by example · Key things to test · Overview of A/B Tes�ng Tools
www.itstraining.in
DURATION : 04 HOURS
09 Social MediaMarketing
Introduction to Social Media · Define Social Media · Know top Social Media Ac�vi�es · Why People Prefer to Use Social Media · Importance of Social Media for Business · Understand Poten�al of Social Media · Know its impact based on hierarchy and business scale · Step to Create social media presence for a brand
Exploring Social Media Potential · Size of Network · Audience Demography · Marke�ng Purpose · Pro's & Con's od each Social Media Channel
Social Media Profile Setup · Facebook Pages & Groups · Twi�er Profile setup · Linkedin Profile Op�miza�on · Google Plus · Youtube Channel Setup · Instagram & Pinterest
To Be Continued....www.itstraining.in
DURATION : 04 HOURS
Social Media Learning · Ideal Frequency & Length of Posts · Compe�tor Research · Social Media Content Planning · Social Media Calender Crea�on
Social Media Participation · Understand Rules for social media par�cipa�on · Understand Manuals Vs. Automated Pos�ng · Overview of Tools for Managing Automated Pos�ng
Social Media Advertising · Understand importance of Paid adver�sing · Facebook Ads · Instagram Ads (Via Facebook) · Twi�er Ads · Linkedin Ads · Youtube Ads · Premium Social Media Invetory
09 Social MediaMarketing
Continued....
09 Social Media
10 Online ReputationManagement
Online Reputation Management · Understand why to integrate listening in your strategy · Overview of key tools to be used for online listening · ORM Checklists · Understand key performance indicators for your online Presence
www.itstraining.in
DURATION : 02 HOURS
11 EcommerceWebsite Marketing
Getting Started with Ecommerce · Introduc�on to Indian Ecommerce Industry · Essen�als for ecommerce website crea�on · Op�ons for ecommerce store crea�on
Selling Products with Woocommerce · Install and Customize Woocommerce · Create first Product · Know how to integrate payment gateway · Know how to integrate logis�c services
Other Key Ecommerce Essentials · Se�ng Payment Gateway with Woocommerce · Se�ng Logis�cs with woocommerce
Setting up SaaS Store · SaaS store Features · Store Registra�on · Store Customiza�on · Uploading Products
Shopping Ads · Merchant Centre Integra�on · Se�ng PLA & Dynamic Remarke�ng
www.itstraining.in
DURATION : 04 HOURS
12 Introduction toMarketplace Selling
Getting started with Marketplaces · What is Marketplace and it's advantages · Top Marketplaces in India
Registering on Marketplace · Step by Step registra�on Process
Panel Overview · Seller Panel · Inventory Panel · Pricing Panel · Order Management · Image Guidelines · Content Guidelines
Key Guidelines · Pricing & Category Guidelines · Packaging Guidelines · Logis�cs Policy · Shipping Policy · Return Policy · How to sell more on Marketplace
www.itstraining.in
DURATION : 02 HOURS
13 Mobile Marketing
Introduction to Mobile Marketing · Defini�on · Why Care · Understanding the device shi�
Mobile Web Marketing · Mobile Website Op�miza�on · Mobile Search Ads · Mobile Display Ads
Tools For ASO · Key Tools For ASO · Live Walkthrough
Mobile App Marketing · Organic Promo�on - App Store Op�miza�on · Paid App Promo�ons
www.itstraining.in
DURATION : 04 HOURS
14 OnlineMedia Buying
Introduction to Online Media Buying· Understand Media Buying· Understand 3 important players & their roles
Online Ad Types· Text Ads· Banner Ads· Rich Media & Video Ads
Online Media Buying Models· Evolu�on of Online Ad Buying· Key Ad Targe�ng Op�ons· Ad Inventory Types
Getting Started· Step by Step media buying approach
www.itstraining.in
DURATION : 02 HOURS
15 Adsense & Affiliate Marketing
Introduction to Adsense Marketing · Mone�zing Op�ons with Google · Adsense Pi�alls to avoid · How to build a site that Google loves · How to Build traffic to your Adsense site · Op�mizing Returns of your Adsense Sites
Introduction to Affiliate Marketing · Types of Affiliates · Categories of Affiliate Programs · Choosing Right Affiliate Program · Registering with Affiliate sites · Choosing right offers · Picking and adding tracking · Managing Pay outs & Campaigns
www.itstraining.in
DURATION : 04 HOURS
BECOME AN EXPERT IN
DIGITAL MARKETING
Learn Online Marketing
Increase Trafc on your Website
Generate Potential Leads
www.itstraining.in
Working Professional Get More Career Oportuni�es
Faster Career GrowthLearn What others will learn laterWork Part �me as a freelancerGive yourself an edge over other employees
Enterpreneurs
Job Seekers
Business Owners
How Digital Marketing is Helpful ?
Make your CV stand out & get more call & crack interviewHigh Career growth with advance skillsEarn commission as and affiliate MarketerGive Companies extra reason to hire youHave increased self esteem and respect from fellows
Find more customers online for your product / serviceGain Exper�se in opera�ng your business onlineIncrease your revenue by marke�ng on internetReduce your Adver�sing Cost upto 60%Generate leads though inbound marke�ng.
Increase Sales RevenueGet Be�er ROI on your marke�ng expenditureGenerate Poten�al LeadsCreate Brand Awareness and increase visibilitySpend your marke�ng budget for your target audience only
www.itstraining.in
Learn Digital Marketing and Increase Your Business, Grow in Career or Start your Career
Innovative�Technology�SolutionsAddress:�B�100�A,�South�city�1,�Near�Signature�Towers,�Gurgaon�–�122001
Phone:�+91-124-4253759�|�Email:�[email protected]
Website:�www.itsgroup.in�|�www.itstraining.in�|�www.itsrecruitment.in
