Case-Analysis Of Pack-iTs

Ashutosh Vyas

• Business was started by six student of

Fresh Nutrition foodfor children named

Pack-iTs

SYNOPSIS

• Total budget was $25,000.

• They targeted working families who finds

difficulties in managing house work and office

work.

AnalysisHealth AwarenessHigh Competition

Low Pric

e sensiti

vity

Proj

ecte

d co

st an

d sa

les

Tim

e m

anag

emen

t

High income Level of population

Sale

s str

ateg

y

S W

O T

• Nutritious food • Variety of options

• Time restraint • Budget restraint• Fund raising policies

• No cafeteria in schools.• Health conscious society.

• High competition

•Partners considered different methods of promotions.

•The partners are considering for fund raising program as they have competitors in this market

•Provides flexibility in selecting food for both parents and

children.

S.W.O.T.Analysis

CRO

EI S US E

Invesof less time

business.LowBudget.

intment

Competitive Risk

• Salary+Depri.+Marketing+Operating+Rent =>10,875+2,403+21,600+3,200+46,476=84,545

Fixed cost (Given)

• Production Cost = Rs 2.90

Variable Cost

• Rs 5.00 per unit

Selling Price

Expected Sales = 1,00,000

BEP in RS :-94,000(approx.)

Recommendation• They should invest more of the time in

business.

• Since price sensitivity is low and level of income of the population is high can charge a little more approx. Rs8/unit.

• Should appoint some administrators as they are doing full time course.

• Can have contracts/tenders with schools.

• Maintain the quality of food for fund raising as per TVDSB policy.