CERIC 2015 Survey of Career Service Professionals, Prairies

CERIC’spastsurveyresearchactivities:

• SurveyofCareerServiceProfessionals(2003,2004,2005,and2006)

• Generalpopulationsurveyaboutcareerdevelopmentandworkplaceperceptions(Conductedinlate2006andearly2007)

CERIC’snationalsurveycycle(launchedin2010):

• 2010Surveyonpublicperceptionsaboutcareerdevelopmentandtheworkplace(ConductedintheFallof2010.FindingsreleasedatCannexus11andinformationdocumentsappearedthroughout2011)

• 2011SurveyofCareerServiceProfessionals(ConductedintheFallof2011.FindingsreleasedatCannexus12andinformationdocumentsappearedthroughout2012)

• 2013CareerDevelopmentintheCanadianWorkplace:NationalBusinessSurvey(ConductedintheFallof2013.FindingsreleasedatCannexus14andinformationdocumentsappearedthroughout2014)

• 2015SurveyofCareerServiceProfessionals(ConductedintheFallof2015.FindingsreleasedatCannexus16andinformationdocumentstoappearthroughout2016)

Prairies 2

ThreeStepProcess:

• Examinedthe2011SurveyofCareersServiceProfessionalstoidentifythemostrelevantquestions.Somequestionsweredeletedpermanentlywhileothersmightreappearinthenextiteration.

• Updatedthecontenttoreflectcontemporaryconditions(i.e.economicconditions;changesinthefieldandtherespectivesectors;andnewtechnology)andcurrentCERICprogramrealities.

• DraftquestionnairecirculatedtoCERICBoardandCommitteeMembersforfeedback.

FinalQuestionnaire: 45questionsacrossfoursections

• DemographicInformation(15Questions)• CERICandtheProfession(11Questions)• ProfessionalDevelopmentandCompetencyImprovement(15Questions)• ResearchandLearningDissemination(4Questions)

Prairies 3

Surveyroll-outandmanagement: Theon-lineplatformwasdeployedonOctober19acrossCERIClists.Thesurveywasalsodisseminatedbyoursupportingorganizations.Aggregateresponsesweremonitoredthroughouttheprocesstodetectanystatisticalanomaliesthatmightcontradictdistributionexpectations(i.e.bygender,location,fieldand/orsectors).Several“surveypushes”wereinitiatedtoensurearepresentativecohort.ThesurveyclosedonNovember20.

Whatwecansayaboutthefindings:Thesurveywascompletedby1,004careerserviceprofessionals.CERICexaminedthedemographicinformationtoassesstherepresentativenessofthesample.Itisouropinionthatthebreakdownfairlyrepresentsthecompositionofthefieldanditsrespectivesectors.Asaconsequence,weareconfidentthatthefindingsprovideareliablesnapshotofthecareerserviceprofessionalcommunityinCanada.

Knowledgedisseminationplan:HighlightsofthefindingswererevealedinJanuary,2016atCannexus16.AHighlightsReportwasmadeavailableatthattime.

Informationdocumentswillinclude:• Infographic• CareeringMagazinearticles• Regionalcomparison(fiveslidedecks)• Locationcomparison(fourslidedecks)• Sectorcomparison(sixslidedecks)

Prairies 4

Percentage CountBritishColumbia 14% 135

Alberta 10% 94Saskatchewan 3% 25

Manitoba 3% 33Ontario 38% 372Quebec 19% 187NewBrunswick 2% 16NovaScotia 7% 69

PrinceEdwardIsland 2% 15

Yukon 1% 6NorthwestTerritories 0% 4

Nunavut 0% 3

NewfoundlandandLabrador 3% 27

Prairies 5

87%

13%

Female Male

Gender

1%

15%

32%

26%21%

5%

<25 25to34 35to44 45to54 55to64 65andover

Age

Prairies 6

11% 11%

20%

59%

Smalltowninaruralarea,orotherlocationsnotnearametropolitanarea

Cityorsmalltownwithin50kilometersofalargemetropolitanarea

Largemetropolitanarea- suburbanlocation

Largemetropolitanarea- inner-city/urbanlocation

Howwouldyoudescribetheareawhereyouarelocated?

Prairies 7

3%

15% 15%

30%

18%

9%

19%

9%

Corporatesector(careerdevelopmentwithina

corporation)

Government Secondaryeducation Post-secondaryeducation Privatesector(includingcareer

management/transitionfirmsandindependentcareerprofessionals)

Registeredcharity Othernon-profitorganization(non-charity)

Other

Whatsectordoyouworkin?(selectallthatapply)

Prairies 8

23% 24%

36%

16%

<5years 5to10years 11to20years >20years

Yearsworkingincareerdevelopment?

Prairies 9

32%

25%

13%

5%

5%

5%

4%

4%

3%

2%

1%

1%

1%

0%

Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinaone-on-onesetting

Iamdirectlyinvolvedintheprovisionsofcareerservicesdividedbetweenone-on-oneandgroup

Iamdirectlyinvolvedinthemanagement/supervisionofthosewhodelivercareerservices

Iamdirectlyinvolvedindevelopingcareer-relatedproducts/resources

Iamdirectlyinvolvedinjobdevelopment

Iamdirectlyinvolvedintheprovisionofcareerservices,mostlyinagroupsetting

Iamdirectlyinvolvedintheadministration/supportofthosewhodelivercareerservices

Iamnotdirectlyinthecareerdevelopment/careercounsellingfield,buthaveaprofessionalinterestinit

Iamdirectlyinvolvedintraining

Iamdirectlyinvolvedinpublicpolicydevelopment

Iamdirectlyinvolvedincurriculumdevelopment

Iamdirectlyinvolvedinhumanresources

Iamastudentinthefield

Iamdirectlyinvolvedinresearch/academicsinthefield

Whichanswerbestdescribesyourjobfunctionasitrelatestoyourprimaryroleinthecareerdevelopment/careercounsellingfield?(choose1answer)

Prairies 10

33%

10%

57%

Careercounselling/coaching Employmentadvising/jobcoaching Both

Aretheservicesyouoffermostlikelytobe:

Prairies 11

1%

15%

55%

24%

4%

HighschooldiplomaorGED

Collegecertificate/diploma

Bachelor’sdegree Master’sdegree Doctoraldegree

Whatisyourhighestlevelofeducationcompleted?

19%

13%

18%

13%10%

5%

21%

Careerdevelopment Counsellingoreducationalpsychology

Education Organizationalbehaviour/human

resources

Psychology Socialwork Other

Whatwasyourmainareaoffocusinyourhighestlevelofpost-secondarystudiesapplicabletothecareerservicesfield?

Prairies 12

14%

18% 18% 18%

11%

23%

Singleproprietor <5employees 5to10employees 11to25employees 26to50employees 51employeesormore

Whatisthesizeofyourentirecareerservicesorganization(includingdepartmentsandsatellites)?

Prairies 13

3%

11%

26%

19%

13%

18%

10%

Upto$25,000 $25,001to$40,000 $40,001to$55,000 $55,001to$70,000 $70,001to$85,000 $85,001to$100,000 $100,001ormore

Whatisyourgross(beforededucations)annualsalaryorincome?

Prairies 14

14% 16%

45%

19%

9%

1%

12%

Burnout Noroomtoadvance

Personalgrowth/newchallenge

Poorsalary/income

Retirement Toomuchcompetition

Other

Ifyouareconsideringmovingtoanewfieldinthenextfewyears,pleaseindicatethereason(s).(selectallthatapply)

41%59%

Isyourorganizationengagedinsuccessionplanning?

Yes No

Prairies 15

25%

20%

18%

18%

7%

5%

3%

Little understanding of the field (i.e. general population, policy makers, and other professionals)

Poor conditions (low salary, no room to advance, poor management…)

Uncertain/Inadequate funding

Imposters in the field (inappropriate/inadequate education or training)

Too little time for a meaningful intervention

Prevalence of outdated practices and approaches

Funding sources do not relfect aims of interventions (emphasis placed on finding jobs not counselling)

What keeps you up at night about the field?

Prairies 16

Asking “What does ‘career development’ mean to you?” elicited 873 responses!! A few of the most telling included (NATIONAL):

• A continuous process of self-discovery where one's personality, abilities, and preferences are discovered and applied to the evolving job market trends to achieve a fulfilling work experience across the lifespan.

• Leading and companioning individuals and groups to find, forge and navigate meaningful and sustainable work through their lives.

• Career development does not ask what do you want to be; it asks how do you want to live your life.

• Lifelong learning and management of personal development and skills to remain relevant and current in the changing world.

Prairies 17

Asking “What are you proud of in the field?” elicited 861 responses!! A few of the most telling included (NATIONAL):

• Motivating and inspiring others.

• Being part of the process for individuals in achieving their goals and realizing their potential.

• The progress of certification in Canada.

• The number and quality of Canadian career development thought leaders.

Prairies 18

12%

64%

24%

How do you feel the public perceives the value of career service professionals?

The profile or perception of the value of career service professionals has worsened

The profile or perception of the value of career service professionals has improved

No change

Prairies 19

161respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasimproved inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)

I. Morepeoplearehavingtochangetheircareerplansandneedinformationaswellasguidanceastheworldbecomesmorecomplex.

II. Theeconomyhasmadeemployment/lackofemploymentafront-pagestory,ashastheincessantdiscussionaboutthedisconnectbetweenemployersandtheperceivedlackofskills.Thishasfueledmoreinterestinthemediatotalkaboutsolutions,andcareerserviceprofessionalsareonepartofthesolution.

III. Ithinkeverysatisfiedcustomercontributestochangingtheperceptionofthevalueofourwork.

IV. Iseeuniversitiesandcollegesrampingupcareerdevelopmentservicesforstudentsandgraduates.Evenjuniorandseniorhighschoolsarenowgettingintotheseservices.

Prairies 20

31respondentsstatedthattheprofileorperceptionofthevalueofcareerserviceprofessionalshasworsened inthepastfewyears.Hereareafewnotablefactorsthatarebelievedtohaveencouragedthischange:(NATIONAL)

I. Itthinkthatthevaluehasdiminishedduetoshrinkingfederalandprovinciallabourmarketbudgets.Ithinkthatcareerdevelopmentprofessionalshavenotbeenabletoproperlyarticulatetheirvaluetoindividualsandgovernments.Careermanagementisrespectedbybusinessbutcareerpractitionershavenotbeenlinkedtothepractice.

II. Mostlybecausemanyinthefieldarenotequippedtoofferprofessionaladvicebecausetheyarenotfullyknowledgeable.Thecareerservicesfieldhasbeendilutedbythosewhodon’thaveanacademicbackgroundinthesector.

III. IthinkwithtechnologyandGooglethepublicbelievesitcanteachitself.Alargeshareofthepopulationdon’tunderstandthatweprovideservicesthatgobeyondwhattheycanget(fromtechnology).

Prairies 21

Ifyouarecurrentlycertifiedorpursuingcertification,pleasetellusbywhichbodyorbodies:(NATIONAL)

TopFourAnswersProvincial:1. Ordre desconseillers etconseillères d’orientation duQuébec2. BritishColumbiaCareerDevelopmentAssociation3. CareerDevelopmentAssociationofAlberta4. NovaScotiaCareerDevelopmentAssociation

TopThreeAnswersNational:1. CanadianCounsellingandPsychotherapyAssociation2. VocationalRehabilitationAssociationofCanada3. CareerProfessionalsofCanada

TopThreeAnswersNon-National:1. InstituteofCareerCertificationInternational2. InternationalCoachFederation3. InternationalAssociationforEducationalandCareerGuidance

Prairies 22

Prairies 23

2

5

4

10

31

30

32

31

31

24

CareerandLabourMarketInformation

FutureTrends(e.g.macroglobalbusinessissues)

Howinterestedareyouinenhancingyourcareerdatacompetenciesoverthenextyear?(percent)

Notapriority Lowpriority Mediumpriority Highpriority Essentialpriority

Prairies 24

3

7

3

8

16

9

27

38

24

31

19

35

32

21

29

CareerAssessmentTools

CareerTheories

EssentialSkillsNeedsAssessment

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientassessmentoverthenextyear?(percent)


Prairies 25

9

6

16

13

10

21

24

22

25

27

27

24

27

35

14

JobDevelopment

JobSearchStrategies

Self-EmploymentandOperatingaBusiness

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientjobsearchoverthenextyear?(percent)


Prairies 26

7

13

4

4

5

18

22

7

21

16

29

28

20

31

22

23

22

25

19

22

23

16

43

24

35

CustomerServiceOrientationwithClients

Cyber/OnlineCounselling

DiversePopulations

GroupFacilitationSkills

IndividualCounsellingSkills

Howinterestedareyouinenhancingyourclientpracticecompetenciesrelatedtoclientrelationshipmanagementoverthenextyear?(percent)


Prairies 27

25

25

22

23

24

22

17

17

13

13

ProjectReporting

ProposalWriting

Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)


Prairies 28

18

20

18

20

27

29

27

29

32

31

28

28

16

15

17

18

4

4

9

6

DataAnalysis

InvestigativeDesign

PresentationofResearchFindings

ResearchMethodology

Howinterestedareyouinlearningaboutresearch-relatedpracticesoverthenextyear?(percent)


Prairies 29

9

5

7

7

12

17

24

25

40

33

26

28

33

40

40

32

7

5

3

9

CommunityCapacity-Building

IndividualLeadership&Initiative

Judgement&Decision-Making

StressManagement

Howinterestedareyouinlearningaboutthefollowingpersonal/networkdevelopmentpracticesoverthenextyear?(percent)


53%

48%

36%

31%

29%

18%

16%

13%

11%

8%

1%

Workshop/seminar- inperson

Conference

Workshop/seminar- online(webinar)

Coursewithface-to-facedelivery(offeredthroughcollege,universityorprivateinstitution)

Courseviawebdelivery(offeredthroughcollege,universityorprivateinstitution)

Blendedlearning(classroomandonline)

Independentstudy

In-housetraining

Learninginstitute(intenselearningexperiencehelddirectlypriortoorafteraconference)

Coachingormentoring

Other,pleasespecify...

Whichformallearningapproachestotrainingdoyouprefer?(selectthetop3thatapply)

Prairies 30

70%

46%

32%

31%

27%

26%

23%

18%

11%

3%

WebsitesandInternetsearch

Onlinemagazinesornewsletters

Printmagazinesornewsletters

Academicjournals

Socialmedia

Books

Videos

Podcasts

Blogs

Other,pleasespecify...

Whichinformallearningapproachesdoyouprefertoaccessresearchandinformationontips,trendsandtechniquesinthecareerdevelopmentfield?(selectthetop3thatapply)

Prairies 31

3%

3%

8%

22%

27%

36%

>$3,001

$2,001to$3,000

$1,001to$2,000

$500to$1,000

<$500

Nobudgetprovided

Whatisyouryearlypersonaldevelopmentbudgetasprovidedbyyouremployer?

1%

1%

7%

39%

52%

>$3,001

$2,001to$3,000

$1,001to$2,000

$500to$1,000

<$500

Ifyouremployerwerenotinapositiontocoverthecostsofyourprofessionaldevelopment,howmuchwouldyoubepersonnaly

willingtopayforprofessionaldevelopmentannually?

Prairies 32

37%

20%

8%

11%

37%

3%

Datagathering(qualitativeorquantitative)

Proposalwriting Publicationforpeer-review Publicationnonpeer-review Reportwriting Other

Areyouinvolvedinthefollowingcareerdevelopmentresearchactivities?(selectallthatapply)

Prairies 33

51%49%

29% 29%

57%

7%

Exitsurveys Intakesurveys Follow-upstudies Focusgroups Programadministrativedata Other

Whattypesofdatagatheringisyourorganizationundertaking?(selectallthatapply)

Prairies 34

68%

32%

Areyoucurrentlyevaluatingtheimpactofyourcareercounselling/careerdevelopmentprogramorservices?

Yes No

Prairies 35

Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFive ThematicAnswers:NATIONAL)

Count

Practices,approaches,techniques ortoolsusedincareercounselling/careerdevelopment 163

Assessingtheimpact/valueofcareer-relatedpractices,approaches,techniquesortools 116

Labour marketinformationincludingdataaboutemploymentor careertrends 113

Skills(technicaland/orsoftskills) 41

Supportingpeopleincareertransitions 38

Whatthreetopicswouldyoumostliketoseecareer-developmentresearchfocusupon?(TopFiveGroupAnswers:NATIONAL)

Count

Peoplein Post-SecondaryEducation 57

Youth 51

Immigrants 45

PeoplewithaMentalIllnessorMentalHealth Problem 42

PeoplewithDisabilities 40

Prairies 36