CHAPTER 8Interview

Interview Agenda

• Determine what you want to find out about the interviewee

• Develop agenda– Three parts1. Opening

2. Body (Questions)

3. Closing

Opening

• Introduce yourself

• Purpose of the interview

• Background of the communication issue

• Don’t forget to

dress to impress

Body: Types of questions• Direct: Explicit. Require specific examples

• Open: Less direct. Specify only the topic

• Closed: Provide alternatives and limit your response. Probe for opinions on opposite ends of a spectrum

• Bipolar: Require yes or no responses

• Leading: Encourage a specific answer

• Yes-response: Urges the interviewee to agree

• Loaded: Elicit emotional response

• Mirror: Ask interviewee to reflect on what has been said

• Probes: Used to elicit a more detailed response

Closing

• Summarize

• Discuss next steps

• Give the interviewee a chance to ask you questions

Role of the Interviewee• Answers questions• Asks for clarification• Restates question in the

answer• Actually answers question

(Remember Miss South Carolina

• Answers one question at a time

• Turns negative questions into positive answers

Communication Problems in Business Marketing

Communication Issues in Business Management

Communication in Law

Public Relations and Communication

Dreaming Ideas in an Entrepreneurial Future

Emergency Management

How to Pass Communication in Education

The Core of Journalism

The Increasing Importance of Communication in Public Health

Communication, an Imperative Investment

Marketing Across Demographics

TV Advertising

Business Management and Communication