Check In to Better Health A conceptual design to motivate young women to apply sunscreen daily by using a

mobile check-in application for the iPhone. By Cristina Cordova

User Description

Women are more likely to use beauty products, including products with sunscreen

Women living together will be able to share the experience and competeagainst each other

Stanford students are likely to be aware of the health benefits of sunscreen

iPhone users are likely to be tech-savvy and enjoy using mobile applications

Use of Technology with User

User wakes up in the morning!

User receives text telling her to use sunscreen at her preferred wakeup

time

User uses preferred sunscreenProduct provided & applies it

User opens Gowalla, a mobile check-in app and checks into TRIDELT SUNSCREEN

User sees other friends taking on the challenge

User competes to be at the top of the leaderboard!

Results of 10 Day Challenge

Sent users a summary of their check-ins for the week to the entiregroup, utilizing social pressure

When users missed a day or two, the morning text told user: “You’ve gone two days without sunscreen!”

Mobile follow-ups led to 4 4 days of 100% habit compliance

Users began to wake up and check-in without trigger after day 2

SummaryA fun, social and mobile application to form health habits!

Awaken Receive TextApply

product with sunscreen

Check-In to Gowalla

Notice others who are playing

along

Compete for position on the

top of the leaderboard

If a user does not check-in

The next text will remind user how

long it’s been

At the end of the week, the user will

see how she compares to group