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Claire Lowe and Neil Gunn, WWF UK Web effectiveness workshop www.charitycomms.org.uk/events
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Website effectivenessDecember 2013
What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?
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Claire Lowe @lowecl
Neil Gunn@nearly_gone
December 2013
What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?
Website effectiveness
Digital strategy
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1. Decide what your site is for – write a core strategy2. Understand what you’ve got – do an audit3. Know your audiences and what they want4. Create a content strategy5. Define your KPIs6. Test and optimise7. Create clear roles & responsibilities for
contributors8. Set up a workflow9. Define web guidelines & standards10. Train your contributors
10 key steps
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1. What is your website for?
“the most inspiring authority on endangered wildlife & habitats conservation that helps educate people in the UK to take action”
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5. Define your KPIs
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6. Test and optimise
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7. Clear roles & responsibilities for contributors
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9. Define your web guidelines & standards
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Website effectiveness
What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?
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Website effectiveness
What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?
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kGot questions?
