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The food and beverage industry consists of three sub-industries:
food processing, food manufacturing and beverage
manufacturing. The whole food and beverage industry developed
slowly in H1 2009, but all the sub-industries had achieved
considerable growth after November: the food processing
industry experienced the fastest growth, the beverage
manufacturing industry resisted decline and grew steadily, and
the food manufacturing industry experienced relatively slower
growth in operating income at a rate below the industry average.
China Food and Beverage Industry Report, 2009-2010
In 2010, the food and beverage industry still maintains growth momentum. In Q1 2010, the operating income grew
by 25.4% year on year, which is much higher than that in Q1 2009, and the net profit soared from RMB5.599 billion
in Q1 2009 to RMB6.988 billion, up 24.8% year on year.
1. Beverage Manufacturing Industry
The industry is in growth phase, with huge development potentials. Promoted by medium and high-end wines,
China's wine output reached 960,000 tons in 2009, up 27.6% year on year; soft drink and liquor grew at 24.3% and
23.8% respectively; rice wine and beer grew relatively slower, at 12.1% and 7.1% respectively.
Output and Growth Rate of Sub-sectors of Beverage Manufacturing Industry, 2009 (10,000 tons, %)
Source: ResearchInChina; wind
In the wine sector, Changyu, Dynasty and COFCO Great Wall ranked top three. In 2009, the sales income of
Changyu reached RMB4.2 billion, RMB3.39 billion of which came from wine, and accounted for 87.1% of the total
operating income.
In the liquor sector, Kweichow Moutai and Wuliangye held 70% market shares. Comparatively, Kweichow Moutai
had a better performance in 2009, since it: (1) had advantages in production capacity expansion under support of
local policies; (2) explored the market for newly-added production capacity by increasing the number of franchised
stores; (3) had larger room for price increase due to a wide gap between ex-factory prices and retail prices.
In the soft drink sector, the competition in concentration has emerged. In recent years, low-concentration fruit juice
has maintained a market coverage of 80% , but as people pay more attention to healthy diet and young people
change their dietary habits, nutrient-rich high-concentration fruit juice will become increasingly popular, and its
market share will rise rapidly.
2. Food Processing Industry
The report analyzes the meat processing sector of the food processing industry. In 2009, the meat processing
sector maintained fast and stable growth, and chilled meat, in particular, was produced and consumed on an
increasingly large scale and was gradually replacing fresh meat. From the perspective of enterprise development,
Shuanghui, with the industry’s most comprehensive product line and remarkable economies of scale, is the
absolute leader in the high-temperature meat market, while Yurun dominates the low-temperature meat market
with 60% market share.
3. Food Manufacturing Industry
The report analyzes the frozen food, dairy products and instant noodle sectors in the food manufacturing industry.
In recent years, China frozen food industry has formed a market led by Sanquan, Synear, Longfong and Wanchai
Ferry with different business strategies. Sanquan and Synear set up outlets all over China, while Wanchai Ferry
and Longfong focus on first-tier cities. In 2009, Synear cooperated with fast food chains such as KFC and ZKungfu
to further expand it marketing channels and enhance its brand competitiveness.
Since H2 2009, the output of dairy products has been growing rapidly because of the fact that the industrial base
data were low due to the “melamine incident” in 2008, and the market rebounded and demand increased.
Mengniu and Yili, two leading dairy enterprises of China, exhibited great disparity in their 2009 performance: Yili
increased its milk powder market share from less than 10% to 13%, while Mengniu saw a decrease in market
share, though still maintained the first position.
As the economy recovers and consumer confidence rebounds, the food and beverage industry will develop at an
accelerating rate. Finally, the report analyzes and forecasts the development prospect of sub-sectors of the food
and beverage industry in 2010.
Table of Contents• 1. Food and Beverage Classification and
Research Scope
• 2. Development of China Food and Beverage
Industry
• 2.1 Economic Development and Consumer
Confidence as Influence Factors
• 2.2 Overall Operation
• 2.3 Listed Companies
• 3. Development of Food and Beverage Sub-
industries
• 3.1 Beverage Industry
• 3.1.1 Liquor
• 3.1.2 Wine
• 3.1.3 Beer
• 3.1.4 Rice Wine
• 3.1.5 Fruit Juice
• 3.2 Food Manufacturing Industry
• 3.2.1 Liquid Milk and Dairy Products
• 3.2.2 Frozen Food
• 3.3 Food Processing Industry
• 3.3.1 Slaughtering and Meat Processing
• 4. Key Listed Beverage Companies
• 4.1 Liquor
• 4.1.1 Kweichow Moutai (600519)
• 4.1.2 Wuliangye Yibin (000858)
• 4.1.3 Luzhou Lao Jiao (000568)
• 4.1.4 Shanxi Xinghuacun Fen Wine (600809)
• 4.1.5 Laobaigan Liquor (600559)
• 4.1.6 Swellfun (600779)
• 4.2 Wine
• 4.2.1Changyu Pioneer Wine-A (000869)
• 4.3 Beer
• 4.3.1 Yanjing Brewery (000729)
• 4.3.2 Tsingtao Brewery (600600)
• 4.4 Rice Wine
• 4.4.1 Guyuelongshan Shaoxing Wine (600059)
• 4.4.2 JinFeng Wine (600616)
• 4.5 Soft Drink
• 4.5.1 SDIC Zhonglu Fruit Juice (600962)
• 5. Key Listed Food Processing and Manufacturing
Companies
• 5.1 Frozen Food
• 5.1.1 Sanquan Foods (002216)
• 5.1.2 Synear Food Holdings Limited (SYFH)
• 5.2 Slaughtering and Meat Processing
• 5.2.1 Shuanghui Investment & Development (000895)
• 5.2.2 Yurun Food (1068)
• 5.3 Instant Noodle
• 5.3.1 Master Kong (0322)
• 5.3.2 Uni-president (0220)
• 5.4 Liquid Milk and Dairy Products
• 5.4.1 Bright Dairy and Food (600597)
• 5.4.2 Sanyuan Foods (600429)
• 5.4.3 *ST Yili (600887)
•
• 6. Development Trends and Prospect of the
Food and Beverage Industry
Selected Charts • China's GDP to Food Consumption
• Monthly Consumer Confidence Index, 2009-Apr. 2010
• Compound Growth Rate of Operating Income and Profit of Food and Beverage Sub-industries, 2005-2009
• Operating Income Growth Rate of Food and Beverage Sub-industries, 2009-Feb. 2010
• Output Growth of Food and Beverage Sub-industries, 2009-Apr. 2010
• Business Performance of 53 Listed Food Companies, 2008-2009
• Operating Income of Food and Beverage (by Industry) in China, 2009
• Net Profit of Food and Beverage (by Industry) in China, 2009
• Accumulated Operating Income and Profit of the Beverage Manufacturing Industry, Feb. 2009-Feb. 2010
• Monthly Liquor Output, 2009-Apr. 2010
• Accumulated Operating Income and Profit of China Liquor Industry, 2009-Feb. 2010
• Processes of Major Liquor Flavors
• Prices of Kweichow Moutai, Wuliangye and Guojiao 1573, 2000-2011E
• Survey on Brand Awareness of Domestic Wines
• Output and Import Volume of Wine, 2009-Feb. 2010
• Accumulated Operating Income and Profit of Wine Manufacturing Industry, 2009-Feb. 2010
• Beer Output in China, Jan 2009–Apr. 2010
• Export Volume of Beer in China, Jan. 2009-Apr. 2010
• Per Capita Beer Consumption in Major Countries
• Per Capita Beer Consumption in China by Region
• Shares of Major Enterprises in Chinese Beer Market, 2009
• Sales Volume and Growth Rate of Tsingtao Brewery, Yanjing Beer and Snow Beer, 2003-2011E
• Accumulated Operating Income and Profit of China Beer Industry, 2009-Feb. 2010
• Gross Profit Margin of China Beer Industry, 2008-Aug. 2009
• Categories of Rice Wine
• Output of Rice Wine in China, 2009-Apr. 2010
• Accumulated Operating Income and Profit of Rice Wine Industry, 2009-Feb. 2010
• Output Structure of Rice Wine (by Region), 2009
• Sales Volume Structure of Rice Wine (by Region), 2009
• Monthly and Cumulative Output, YoY and MoM Growth Rates of Fruit Juice and Fruit Juice Drinks, Sep. 2008-Jun. 2009
• Accumulated Operating Income and Profit of the Food Manufacturing Industry, 2009-Feb. 2010
• Operating Income and Profit of Liquid Milk and Dairy Products Sector, 2009-Feb. 2010
• Monthly Import of Dairy Products in China, Jan. 2008 –Jul. 2009
• Marketing Strategies of Major Frozen Food Companies in China
• Revenue of Frozen Food Sector, 2002-2009
• Accumulated Operating Income and Profit of China Frozen Food Sector, 2009-Feb. 2010
• Accumulated Operating Income and Profit of China Food Processing Sector, 2009-Feb. 2010
• Accumulated Operating Income and Profit of China Slaughtering and Meat Processing Sector, 2009-Feb. 2010
• Revenue of Shuanghui, Yurun, Jinluo by Business
• Base Liquor Output and Sales Volume of Kweichow Moutai Supporting Sales Expansion
• Market Retail Prices of Main Products of Kweichow Moutai, 2010
• Price Increase of Kweichow Moutai, 2001-2010
• Financial Data of Kweichow Moutai, 2007- Q1 2010
• Financial Data of Kweichow Moutai by Business and Product, 2009
• Operating Income of Kweichow Moutai by Region, 2009
• Sales Network Distribution of Kweichow Moutai in China
• Retail Prices and Ex-factory Prices of Kweichow Moutai, 2006-2009
• Difference between Ex-factory Prices and Terminal Prices of High-end Liquor, 2009
• Market Shares of Five High-end Liquor Brands Most Recognized by Consumers
• Market Retail Prices of Main Products of Wuliangye, 2009
• Financial Data of Wuliangye, 2007-Q1 2010
• Market Retail Prices of Main Products of Luzhou Lao Jiao, 2009
• Revenue of High-end, Medium-end and Low-end Liquor of Luzhou Lao Jiao, 2002-2009
• Gross Profit Margin of Luzhou Lao Jiao by Product, 2002-2009
• Financial Data of Luzhou Lao Jiao, 2007- Q1 2010
• Operating Income of Luzhou Lao Jiao by Product, 2009
• Revenue of Shanxi Xinghuacun Fen Wine by Product, 2008-2011E
• Main Liquor Products and Ex-factory prices of Shanxi Xinghuacun Fen Wine, 2009
• Financial Data of Shanxi Xinghuacun Fen Wine, 2007- Q1 2010
• Operating Income of Shanxi Xinghuacun Fen Wine (by Product), 2009
• Operating Income of Shanxi Xinghuacun Fen Wine (by Region), 2009
• Revenue Proportion of Shanxi Xinghuacun Fen Wine in Shanxi and Other Regions, 2002-2009
• Revenue Growth Rate of Shanxi Xinghuacun Fen Wine in Shanxi and Other Regions, 2002-2009
• Liquor Product System Positioning and Pricing of Laobaigan Liquor
• Operating Income of Laobaigan Liquor (by Product), 2009
• Operating Income of Laobaigan Liquor (by Region), 2009
• Financial Data of Laobaigan Liquor, 2007-2010
• Financial Data of Swellfun, 2007- Q1 2010
• Financial Data of Swellfun (by Industry and Product), 2009
• Operating Income of Swellfun (by Region), 2009
• Financial Data of Changyu (by Industry and Product) , 2009
• Operating Income of Changyu (by Region), 2009
• Operating Income of Changyu (by Product), 2009
• Operating Income, Net Profit and Growth Rate of Changyu Pioneer Wine-A, 2006-2009
• Revenue and Growth Rate of Main Wine Products of Changyu Pioneer Wine-A, 2006-2009
• Gross Profit Margin of Wine and Brandy of Changyu Pioneer Wine-A, 2006-2009
• Accounts Received in Advance of Changyu Pioneer Wine-A, 2006-2009
• Financial Data of Changyu, 2009- Q1 2010
• New Projects of Changyu Pioneer Wine-A, H1 2009
• Market Shares of Beer Brands, 2005- H1 2009
• Sales Volume of Yanjing Brewery by Brand, 2007-2010E
• Financial Data of Yanjing Brewery, 2007- Q1 2010
• Operating Income of Yanjing Brewery (by Region), 2009
• Sales Growth of Yanjing Brewery in Key Regions, H1 2009
• Sales Volume of Yanjing Brewery Outside Beijing, 2007-2009
• Sales Income Growth Rate of Tsingtao Brewery by Region, H1 2009
• Sales Income of Tsingtao Brewery by Region, H1 2009
• Financial Data of Tsingtao Brewery, 2007-Q1 2010
• Revenue and Growth Rate of Main Wine Products of Changyu Pioneer Wine-A, 2006-2009
• Gross Profit Margin of Wine and Brandy of Changyu Pioneer Wine-A, 2006-2009
• Accounts Received in Advance of Changyu Pioneer Wine-A, 2006-2009
• Financial Data of Changyu, 2009- Q1 2010
• New Projects of Changyu Pioneer Wine-A, H1 2009
• Market Shares of Beer Brands, 2005- H1 2009
• Sales Volume of Yanjing Brewery by Brand, 2007-2010E
• Financial Data of Yanjing Brewery, 2007- Q1 2010
• Operating Income of Yanjing Brewery (by Region), 2009
• Sales Growth of Yanjing Brewery in Key Regions, H1 2009
• Sales Volume of Yanjing Brewery Outside Beijing, 2007-2009
• Sales Income Growth Rate of Tsingtao Brewery by Region, H1 2009
• Sales Income of Tsingtao Brewery by Region, H1 2009
• Financial Data of Tsingtao Brewery, 2007-Q1 2010
• Operating Income of Tsingtao Brewery (by Region), 2009
• Financial Data of Guyuelongshan Shaoxing Wine, 2007-Q1 2010
• Main Business Structure of Guyuelongshan Shaoxing Wine (by Region), 2009
• Product Structure of JinFeng Wine
• Financial Data of JinFeng Wine, 2007-Q1 2010
• Processing Capacity of Major Concentrated Apple Juice Manufacturers
• Export Volume of Concentrated Apple Juice in China, 2004-2009
• Financial Data of SDIC Zhonglu Fruit Juice, 2007- Q1 2010
• Market Shares of Sanquan Foods, 2003-2009
• Financial Data of Sanquan Foods, 2007- Q1 2009
• Financial Data of Sanquan Foods (by Industry and Product), 2009
• Operating Income of Sanquan Foods (by Region and Product), 2009
• Gross Profit Margin of Sanquan Foods (by Product), 2009
• New Production Capacity of Sanquan Foods
• Financial Data of Zhengzhou Synear, Q1 2009-Q1 2010
• Operating Income of Zhengzhou Synear (by Product), 2008-2009
• Revenue of Leading Meat Enterprises (by Business)
• Gross Profit Margin of Shuanghui and Yurun (by Product)
• Financial Data of Shuanghui Investment & Development, 2007-2009
• Prices of Pork, Jul 2006-Feb 2010
• Operating Income and Main Business Structure of Shuanghui Investment & Development (by Product), 2009
• Operating Income and Profit of Shuanghui Investment & Development (by Region), 2009
• Financial Data of Yurun Food, 2005-2009
• Financial Data of Master Kong, 2007-2009
• Financial Data of Uni-president, 2005-2009
• Financial Data of Bright Dairy and Food, 2007-Q1 2010
• Operating Income of Bright Dairy and Food (by Region), 2009
• Financial Data of Sanyuan Foods, 2007- Q1 2010
• Operating Income of Sanyuan Foods (by Product), 2009
• Operating Income of Sanyuan Foods (by Region), 2009
• Main Products of Yili
• Financial Data of Yili, 2007-Q1 2010
• Main Business Structure of Yili (by Product), 2009
• Main Business Structure of Yili (by Region), 2009
• Six Important Milk Source Bases of Yili
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Publication date: June 2010
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