The Chartered Institute of Management Accountants (CIMA) is a UK based professional

body offering training and qualification in management accountancy and related subjects. It is focused on accountants working in industry, and provides ongoing

support and training for members. Content by Wikipedia.org

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Question No 1:

What is a FMCP?

A physical product that is bought often.

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Question No 2:

What is strategic marketing?

It is tied in with corporate strategy, by identifying which products and markets the organisationwishes to operate in.

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Question No 3:

What is tactical marketing?

It is focused on the short term and on particular elements of the marketing mix.

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Question No 4:

What is the marketing concept?

A philosophy of business, that holds that the key to organisational success is meeting customers' needs more effectively ad more closely than competitors (a belief system).

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Question No 5:

What is marketing orientation?

An approach to business that centres its activities on satisfying the needs and wants of its customers (actual practices).

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Question No 6:

What is production orientation?

The belief that success is achieved through producing goods or services of optimum quality as cost-efficiently as possible.

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Question No 7:

What is push marketing?

Pushing goods out to resellers - promotion is by the final seller in the value chain.

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Question No 8:

The marketing environment consists of what three levels?

Macro-environment, micro-environment, the internal environment.

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Question No 9:

What 8 parts make up Kotler's marketing plan?

The executive summary, situation analysis, objectives and goals, marketing strategy, strategic marketing plan, tactical marketing plan, action plan, budgets, controls.

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Question No 10:

What are the 7 Ps of a marketing max strategy?

Product, price, place, promotion, people, processes, physical evidence.

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