1. Ideas
Ideas flow more freely with a pencil and paper than through the use
of a computer
2. Problem solving
3 ways in which they develop ideas or solve problems without using
the computer.
Does not have to be design related
Discuss answers
3. Brainstorming
Can be in group or individual
word lists, associations, and comparisons
Example: car
fast, strong, speed, movement
4. Wind Energy
Take out piece of paper
Brainstorm ideas(10 minutes, no drawing) about a poster for wind
energy.
What worked? What didnt
No right or wrong way to brainstorm, all ideas important
5. Thumbnails and Roughs
thumbnails, roughs, and comps,
Thumbnail: small quickly sketched drawing outlining pieces of
composition (ex. Logo, photo) IGI thumbs.
Rough: more deveoped drawings (ex. Detail added, larger)
Comp: Computer aided sketch, boxes for photos and loremipsum for
text (IGI roughs)
6. Thumbnails
After completing thumbnails, view all together
Choose strongest design layout to develop roughs
As a designer, show thumbnails to creative director, he/she will
choose 2-3 ideas
7. Roughs
Use thumbnails to develop roughs
More organized and more detailed drawings. Also larger
Used to see layout options more clearly and work though
positioning
8. Comps
Take chosen rough or roughs and develop further into computer aided
comps
Use placeholder (loremipsum) text and boxes for photos.
Used to see how elements work together before laying out a
design
9. Thumbnail Exercise
Use ideas brainstormed to come up with 10 thumbnails for a wind
energy poster (10-20 minutes)
When complete, talk with your row to see what ideas have most
potential
Share 1 chosen with the class and why it would be a good
design
10. Layout Principles
Symmetrical and Asymmetrical balance
Baseline grid locks text onto consistent horizontal points (page
43)
Column vertical blocks of text (page 43)
Gutter- the gap between 2 text blocks (page 43)
Hierarchy-order of importance
Layout placement of words and images on a grid or document to
ORGANIZE information
11. Layout Principles
Grid system-various elements can be placed within a ready-made
structure that underpins the entire design
Great for: magazines, ad campaigns, corporate identity pieces,
newspapers, etc.
Breaking the grid also important to add variety in layouts. Use
sparingly and objectively (pg 43)
12. Layout Principles
Layout first in black and white good design doesnt need color at
first as an element
Especially important in logos
While designing think of color choices and how color can reinforce
good design
13. Design and Production
Planning before starting a design or piece, get specs
Folds, size, bleed, dpi, number of pieces, spot, CMYK,
varnishes
By knowing exactly what the client desires, what the finished
product should look like before you develop it, and how long it
will take to finish the product, a designer can avoid running into
expensive time and production issues.
14. Design and Production
Freelancing or design agencies
Keep track of all usable time, including sending files, sending
proofs, phone conversations with client
Before embarking on project, may need to give estimate on time for
pricing of your time
Be as accurate as you can. Always overestimate on front
end
15. Design and Production
What layout style will be used: columns, margins, or bleeds?
What will be the size of the piece?
Will the project meet the standard mailing requirements, if
necessary?
What will the different folds and binding look like?
Should you get dummies or a dummy book made?
16. File Formats
Print: eps, photoshop, indesign, illustrator, tif
If sending native files to vendor, always include fonts and images
(including layered images)
If sending to a client (freelance), dont send fully editable files
if you want to ensure future work
17. Print Process
CMYK, 1, 2, 3, 4 and 5-color jobs
Find out vendor specs ahead of time. For example, dont design 4
color ad if only able to run 1 or 2 color
Also to think about: varnishes, metallic inks, die cuts. These are
for typically high budget pieces, as they are expensive.
18. Quiz
Pass out and take quiz 6
Pass out graded assignments: re-collect extra credit
assignments
19. Readings
Graphic Design School: The Principles and Practices of Graphic
Design
Unit 2, Fundamentals of Composition, pp. 4253
20. Writing Assignment
Virtual Library Assignment
Go to ITTs Virtual Library. Find article on design. Copy entire
article, including title, author, page number. Read article and
write 3 sentences summing up article. Put your name and virtual
library assignment 1 at top. Due next Monday.
21. I&I Scrapbook
Progress on books
Reminder scrapbook due at the end of the course
Size of scrapbook looking for 1 notebook filled or nearly
filled
22. Project 3
Playbill Cover: Pass out handout
23. Project 3
Playbill Cover: Pass out handout
24. LAB 6:Brainstorming
Learning Objectives:
6: Analyze different ways of solving problems, conceptualizing
ideas, and expressing the ideas visually.
6.2: Use rough sketches to develop concepts and work through
ideas.
6.4: Represent ideas using black, white, and gray before adding
color.
Time required for completion by students:
75 minutes, including 20 minutes for each of the three
brainstorming activities
