Clearzoning Overview

Integrating Everyday Technology into Local Government

A Local Economic Development & Customer Service Strategy

28021 Southfield Road, Lathrup Village, MI 48076

www.clearzoning.com

In the US and beyond,

we use and rely on

technology

on a daily basis

for business and personal

needs.

mobile phones….

In 2005,

13%

of US population has a mobile phone

Source: International Association for Wireless Telecommunications

In 2010,

96%

of US population has a mobile phone


Source: Pew Research Center

computers….

In 2010,

57%

of US households have a desktop computer


In 2010,

56%

of US households have a laptop computer


In 2010,

12%

of US households own a reading device (i.e., Kindle, Nook)


In 2010,

8%

of US households own a tablet (i.e., iPad)



Businesses make money using the

internet….

In 2009,

$1,862 billion

in manufacturing trade resulting from

e-commerce

Source: US Census

In 2009,

$145 billion

in retail trade resulting from

e-commerce

Source: US Census

Source: US Census

We expect answers from the

internet….

In 2010,

77%

of US adults use the internet


In 2010,

92%

of US adult internet users

send or read email


In 2010,

87%

of US adult internet users use a

search engine to find information


In 2010,

67%

of US adult internet users look for information

about their local, state or federal government


In 2010,

66%

of US adult internet users

buy a product online


Source: US Census

We use the internet to connect with

each other….

In 2010,

61%

of US adult internet users visit social networking sites


In 2010,

38

is the average age of social networking site users


What about you?

Own a mobile phone?

Own a mobile phone?

Own a computer?

Own a mobile phone?

Own a computer?

Use the internet for business?

Own a mobile phone?

Own a computer?


Use the internet for personal use?

Own a mobile phone?

Own a computer?



Send and read email?

Own a mobile phone?

Own a computer?



Send and read email?

Do online research?

Shouldn’t everyday technology from

our business and personal lives be

integrated with local government?

Shouldn’t technology from our

business and personal lives be

integrated with local government?

Why isn’t it?

Source: National League of Cities

Many local governments have a renewed

interest in policies that support and grow their

small business community


Many local governments have a renewed

interest in policies that support and grow their

small business communityHow can everyday technology help?


The National League of Cities suggests that

the local policies that have the

greatest impact on small business

growth are...


...providing regulatory

assistance...


...and creating a supportive culture

between the local public and private sectors.


Regulatory assistance includes

one-stop shops

and streamlining

permitting/zoning processes.


“These...are exactly those things that

local small businesses expect from their local government….


“These...are exactly those things that

local small businesses expect from their local government.

Surprisingly, however, only 59% of cities report providing regulatory assistance....”

Everyday technology can be employed

to streamline the permitting & zoning

process by making relevant information easy to

access and understand.

clearzoning is a municipal coding process

• It maintains the regulatory effect of a zoning ordinance



• It’s your code, only better



• It’s your code, only better

• No expensive or proprietary software is needed


Does Your Ordinance Look Like This?

Does Your Ordinance Look Like This?

Can most of your municipal staff answer basic zoning questions?

Does Your Ordinance Look Like This Online?


How is this system improving the understanding of the zoning ordinance?


Can a user refer easily to related sections of the zoning code?


Are you paying an annual fee for hosting your zoning ordinance with an outside vendor?

• Clearzoning is about

transformation

• Clearzoning is about

transformation

• It consolidates text and

adds graphics,

reducing bulk and

clarifying regulations

• The end result is a user-friendly, clear, digital document that:

1) is hosted on your municipal website


1) is hosted on your municipal website2) links the zoning map legend to zoning text


1) is hosted on your municipal website2) links the zoning map legend to zoning text3) connects sections of the code to other sections


1) is hosted on your municipal website2) links the zoning map legend to zoning text3) connects sections of the code to other sections4) reduces the number of pages


– is hosted on your municipal website– links the zoning map legend to zoning text– connects sections of the code to other sections– reduces the number of pages– enhances “readability” and understanding


1) is hosted on your municipal website2) links the zoning map legend to zoning text3) connects sections of the code to other sections4) reduces the number of pages5) enhances “readability” and understanding

6) engages users using everyday technology


1) is hosted on your municipal website2) links the zoning map legend to zoning text3) connects sections of the code to other sections4) reduces the number of pages5) enhances “readability” and understanding

6) Engages users using everyday technology

• It may also be printed and bound as a hard-copy

A clearzoning Code: Clear and Connected

Zoning districts are simply laid out as a two-page spread, containing all basic zoning information

A clearzoning Code: Clear and Connected

Each district features an easy-to-read list of permitted uses, with hyperlinks to relevant sections in the ordinance

Each district features an easy-to-read list of basic zoning requirements, with graphics to aid understanding

Navigation Buttons:

• Instant access to zoning map

• Table of contents in one click

• “How To” help from every page

Article Side Tabs:• Intuitive access

• Reach section contents with one click

• Organization that is easy to understand

• No fumbling through hundreds of pages

Harness the Power of Hyperlinked Text:


• No post-it notes required



• No post-it notes required• Instantly reach any cross-

reference




reference• Save valuable time of citizens,

business owners and staff




reference• Save valuable time of citizens,

business owners and staff• Improve your customer service


A clearzoning ordinance:

A clearzoning ordinance: • Reduces paper


• Reduces counter time answering questions



• Enhances economic development




• Allows the zoning code to be used around the clock and around the world, and




• Allows the zoning code to be used around the clock and around the world, and

• Promotes a better understanding of the Code to developers, business owners, & citizens

www.clearzoning.com

Education

Clearzoning Overview