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Workshop for lawyers on online tools for their computer and iPad to use for client development
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Online Tools for Computer and iPad
Cordell M. Parvinhttp://www.cordellparvin.com
Monday, March 11, 13
Tools
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Traditional Law Firm Marketing
“Push-Tactic”
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Clients
Economy
Technology
What Has Changed?
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Law Firm Marketing Today
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Law Firm Marketing Today
It’s not what you know,
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Law Firm Marketing Today
It’s not who you know,
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Law Firm Marketing Today
Today it’s who knows what you know
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Clients and Referral
Sources Need to Find You
and What You Know
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Clients and Referral
Sources Need to Find You
and What You Know
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Social Media-Tool to Engage People
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Tool to Expand Weak Tie Reach
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Strong-Tie Buzz
Weak-Tie Buzz
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Marketing Guru
10Seth Godin
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Social Media Marketing
“Pull-Tactic”
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Why Use Social Media
2013Geometrically Expanded by Social Media
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Why Use Social Media
2013Geometrically Expanded by Social Media
Weak Tie Buzz (Eyeballs) Reach
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Wine and Social Media Guru
14Gary Vaynerchuk
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Why Use Social Media
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Why Use Social Media
Reduces Luck Factor
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Why Use Social Media
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Why Use Social Media
Tool to Listen and Monitor What Impacts Clients
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Why Use Social Media
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Why Use Social Media
Levels Playing Field For Younger Lawyers
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Why Use Social Media
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Why Use Social Media
A Tool To Show You Are the Expert
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Lizzette Zubey-Asst. GC Microchip
“We are looking for counsel that knows our industry, our business and is an expert in the niche area we need help in. Cost is an afterthought.”
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Why Use Social Media
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Why Use Social Media
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Why Use Social Media
Forces You to Create Valuable Content
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Why Use Social Media
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Why Use Social Media
Improve Writing and Communication Skills
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Why Use Social Media
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Why Use Social Media
Provides a Way to Get Feedback
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Why Use Social Media
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Why Use Social Media
Opportunities to Lead
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Why Use Social Media
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Why Use Social Media
Reduces or Eliminates Blast Email
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Why Use Social Media
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Why Use Social Media
Content Available 24/7
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Why Use Social Media
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Why Use Social Media
Efficient & Effective Way to Stay in Touch
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Create Client Evangelists
How to Make Social Media Work
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Customer Plus-Delta
Create Client Evangelists
How to Make Social Media Work
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Customer Plus-DeltaNapsterize Knowledge
Create Client Evangelists
How to Make Social Media Work
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Customer Plus-DeltaNapsterize KnowledgeBuild the Buzz
Create Client Evangelists
How to Make Social Media Work
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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate Community
Create Client Evangelists
How to Make Social Media Work
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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size Chunks
Create Client Evangelists
How to Make Social Media Work
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Customer Plus-DeltaNapsterize KnowledgeBuild the BuzzCreate CommunityMake Bite-Size ChunksCreate a Cause
Create Client Evangelists
How to Make Social Media Work
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32Locate
Organize
Disseminate
Connect
Interact
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Locate and Organize - Google Alert
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Locate and Organize - RSS Feeds
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Locate and Organize - Google Reader
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Locate and Organize
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Locate Organize and Disseminate-Zite
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Disseminate - Feeddler
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Disseminate-HootSuite
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Disseminate-buffer
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Connect - Linked In
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Connect - Twitter
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How to Make Social Media Work
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Distribute Valuable Content
How to Make Social Media Work
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Valuable Content
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Three Essential Points
Presented/Written Well
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Three Essential Points
Social Media for Wide Distribution
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How to Make Social Media Work
Expand Weak Ties
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How to Make Social Media Work
Expand Weak Ties
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52Joshua Horn
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Joshua HornMonday, March 11, 13
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Chris Cheatham Twitter
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John BoscariolToronto
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Incorporate Social into BD Plan and Strategy for Your Group
Your Next Steps
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Listen to Clients
Your Next Steps
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Create Valuable Content
Your Next Steps
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Your Next Steps
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Your Next Steps
Relationships
Develop
Weak Tie
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Create Client Evangelists
Your Next Steps
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Cordell M. Parvinhttp://www.cordellparvin.com
On-line Tools for Computer and iPad
Monday, March 11, 13
